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Programmatic Associate Director Jobs (NOW HIRING)

The Associate Director of Activation Strategy, Outcomes is expected to have a strong working knowledge of the media space - programmatic, social and search. This role will also frequently meet with ...

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Programmatic Associate Director information

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$32.5K

$75.2K

$112.5K

How much do programmatic associate director jobs pay per year?

As of Jun 5, 2026, the average yearly pay for programmatic associate director in the United States is $75,201.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,500.00 and $85,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by a Programmatic Associate Director when managing multiple client campaigns, and how can they be effectively addressed?

Programmatic Associate Directors often juggle several client campaigns simultaneously, which can lead to challenges like balancing diverse client objectives, ensuring campaign performance, and managing tight deadlines. To address these, effective prioritization, clear communication with both internal teams and clients, and leveraging campaign management tools are essential. Regular performance reviews and proactive problem-solving also help prevent issues from escalating, while fostering strong team collaboration ensures that campaigns run smoothly and deliver value to clients.

What is the difference between Programmatic Associate Director vs Programmatic Manager?

AspectProgrammatic Associate DirectorProgrammatic Manager
ResponsibilitiesOversees strategic planning, manages teams, and develops high-level programmatic campaignsExecutes campaigns, manages day-to-day operations, and reports on performance
Required CredentialsBachelor's degree, experience in programmatic advertising, leadership skillsBachelor's degree, hands-on experience with programmatic platforms
Work EnvironmentStrategic, leadership-focused, often in a managerial settingOperational, execution-focused, often in a team environment

The Programmatic Associate Director typically holds a higher strategic role, overseeing teams and campaign planning, while the Programmatic Manager focuses on executing and managing daily campaign activities. Both roles require experience in programmatic advertising, but the Associate Director emphasizes leadership and strategy.

What is a Programmatic Associate Director?

A Programmatic Associate Director is a senior role in digital advertising responsible for overseeing programmatic media buying strategies and campaigns. They manage teams, develop data-driven strategies, and collaborate with clients to achieve campaign objectives using automated ad technology. Their responsibilities often include optimizing budgets, analyzing performance metrics, and staying up to date with the latest programmatic trends and tools. This role requires strong analytical skills, leadership abilities, and in-depth knowledge of digital advertising platforms.

What are the key skills and qualifications needed to thrive as a Programmatic Associate Director, and why are they important?

To thrive as a Programmatic Associate Director, you need expertise in digital advertising, data analytics, and campaign management, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad servers, and industry certifications like IAB Digital Media Buying and Planning are commonly required. Strong leadership, strategic thinking, and effective communication are crucial soft skills for managing teams and client relationships. These abilities ensure successful execution and optimization of programmatic campaigns, leading to measurable business results and client satisfaction.
More about Programmatic Associate Director jobs
What cities are hiring for Programmatic Associate Director jobs? Cities with the most Programmatic Associate Director job openings:
What states have the most Programmatic Associate Director jobs? States with the most job openings for Programmatic Associate Director jobs include:
Infographic showing various Programmatic Associate Director job openings in the United States as of May 2026, with employment types broken down into 1% As Needed, 83% Full Time, 13% Part Time, 1% Temporary, and 2% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $75,201 per year, or $36.2 per hour.

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 23 days ago


Job description

Company Description

Zenith is one of Publicis Groupe's largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Job Description

The Zenith Precision team is passionate about data and advocates for and trains communication planning teams to use live data to surface audience insights and uncover new audience segments. This highly focused team is dedicated to using Ad Tech in order to achieve this goal.

This Associate Director position requires a highly motivated, technical savvy, detail orientated, and entrepreneurial person to lead the day to day management of the technical end of the Precision team. This individual will develop/ deliver/ inspire Zenith's vision of Live ROI and our audience first approach as a mantra and help champion that spirit to their team, while positioning Zenith Media as an Interactive strategy leader. 

Responsibilities

Help clients launch DMP, Attribution, TMS and other data and audience based technology solutions across display, video, social, mobile and all offline media Write and deliver technical strategies and POV's as well as oversee the translation of these strategies into the final audience recommendations/plans  Evaluate and select strategic solutions on behalf of select clients such as DMP's, Attribution and TMS tools Build, maintain and grow client relationships and client business      o Analyze client's audience strategies and work with strategy and activation groups to lead case development Build and maintain relationships with data and technology vendors and internal agency counterparts Responsible for the creation of education materials that keep the entire agency up to speed on marketplace tools and various technologies as they continue to innovate and iterate Command a comprehensive understanding of marketing communications which can be effectively translated into developing audience goals, objectives, and strategies  Motivate and manage Precision's technology team in the creation, development and execution of programmatic and general media activations, solutions and tactics      o Facilitate team building through collaborative management style, open communication and focused project management to assure that assignments are executed in a timely manner      o Ensure team delivers upon objectives within budget and time parameters  Support Director and VP in managing account profitability; identify, assess, and implement strategic organizational capabilities and partner initiatives in a profitable manner Demonstrate a deep technical understanding as well as problem solving and intervention when necessary  Understand Agency business objectives above and beyond technical role by actively participating in cross agency projects     o i.e. Taskforces that strengthen media discipline

Qualifications

5+ years Digital operations and media technology experience, preferably from a technology company or media agency or trading desk background Strong background in interactive work: DSPs, DMPs, Mobile innovations, OLV cross screen, data and analytics, etc...  Experience using or launching data, attribution or programmatic tools  Track record of building successful client relationships Strong presentation skills Strong written and verbal communication skills Demonstrated ability to think strategically Must be a self-starter who works well in a fast-paced, team-oriented environment

     Proven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and result Significant experience in a service, delivery and/or customer focused organization is required Must have demonstrated ability to gets things done through 'un-owned' resources Must have outstanding motivational and interpersonal skills Commitment to delivering creative solutions, and the ability to align team members behind creative solutions

Additional Information

Our Publicis Groupe motto "Viva La Difference" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.  All your information will be kept confidential according to EEO guidelines.

Compensation Range: $97,375 - $155,961 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/10/2026.

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 Compensation Range: USD $97,375.00 - USD $155,961.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/22/2026.Employment Type: FULL_TIME