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$32.5K

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$112.5K

How much do programmatic associate director jobs pay per year?

As of Aug 6, 2026, the average yearly pay for programmatic associate director in the United States is $75,201.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,500.00 and $85,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by a programmatic associate director when managing multiple client campaigns, and how can they be effectively addressed?

Programmatic Associate Directors often juggle several client campaigns simultaneously, which can lead to challenges like balancing diverse client objectives, ensuring campaign performance, and managing tight deadlines. To address these, effective prioritization, clear communication with both internal teams and clients, and leveraging campaign management tools are essential. Regular performance reviews and proactive problem-solving also help prevent issues from escalating, while fostering strong team collaboration ensures that campaigns run smoothly and deliver value to clients.

What is the difference between Programmatic Associate Director vs Programmatic Manager?

AspectProgrammatic Associate DirectorProgrammatic Manager
ResponsibilitiesOversees strategic planning, manages teams, and develops high-level programmatic campaignsExecutes campaigns, manages day-to-day operations, and reports on performance
Required CredentialsBachelor's degree, experience in programmatic advertising, leadership skillsBachelor's degree, hands-on experience with programmatic platforms
Work EnvironmentStrategic, leadership-focused, often in a managerial settingOperational, execution-focused, often in a team environment

The Programmatic Associate Director typically holds a higher strategic role, overseeing teams and campaign planning, while the Programmatic Manager focuses on executing and managing daily campaign activities. Both roles require experience in programmatic advertising, but the Associate Director emphasizes leadership and strategy.

What is a programmatic associate director?

A Programmatic Associate Director is a senior role in digital advertising responsible for overseeing programmatic media buying strategies and campaigns. They manage teams, develop data-driven strategies, and collaborate with clients to achieve campaign objectives using automated ad technology. Their responsibilities often include optimizing budgets, analyzing performance metrics, and staying up to date with the latest programmatic trends and tools. This role requires strong analytical skills, leadership abilities, and in-depth knowledge of digital advertising platforms.

What are the key skills and qualifications needed to thrive as a programmatic associate director?

To thrive as a Programmatic Associate Director, you need expertise in digital advertising, data analytics, and campaign management, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad servers, and industry certifications like IAB Digital Media Buying and Planning are commonly required. Strong leadership, strategic thinking, and effective communication are crucial soft skills for managing teams and client relationships. These abilities ensure successful execution and optimization of programmatic campaigns, leading to measurable business results and client satisfaction.
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Programmatic Associate Director jobs near you
Infographic showing various Programmatic Associate Director job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 68% Full Time, 28% Part Time, 1% Temporary, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $75,201 per year, or $36.2 per hour.

Associate Sales Director, Programmatic

The New York Times

New York, NY • Hybrid

Other

Posted 19 days ago

Job description

Job Description

The New York Times Advertising is hiring an Associate Programmatic Sales Director to join our Sales Team. You will join The Times at a very exciting time, as we tap into the enormous programmatic demand for quality audiences and content from our agency and advertiser partners. Success will require an intensity of effort, demonstrated through targeted outreach, pitch meetings, and securing new PMP deals, in partnership with The Times's vertical sales teams. This is a temp position, beginning mid-October, 2026, covering the Programmatic Sales Director.

 

About the Role

You will grow our programmatic revenue across The New York Times portfolio. Using existing programmatic-buyer relationships is an imperative for success. You will engage with Ad Monetization, Ad Product, and Product Marketing teams to grow our programmatic value proposition and capability awareness in-market. This is a hybrid role, reporting to the VP, Head of Agency Development and Sales Strategy. You can typically expect to be in the office 3 days per week.

 

Responsibilities:

  • Programmatic Sales Strategy: Develop and execute a plan to secure programmatic deals from PMP spenders who are active in the market along with NYTA-direct accounts, in collaboration with the direct sales team.
  • Full-Funnel Accountability involves overseeing client relationships and revenue outcomes. This oversight occurs before and after PMP creation. To meet client commitments and identify growth opportunities, one must work with Account Management, Ad Operations, and Direct Sales.
  • Industry Expert: You understand agency programmatic needs, determine what KPI's are required for successful PMP outcomes, and recognize how you impact new and prospective advertisers with the NYT audience.
  • Sales Collaboration: Champion all programmatic-related efforts across the sales organization by being the PMP expert for direct sales. This includes leading post-sale account management collaboration and external client engagements.
  • Buyer Relationships: Establish and maintain relationships with agency and advertiser buyers, understanding their marketing goals and applying our suite of programmatic products.
  • Prospecting: Understanding of where programmatic spend is happening in the market and create conversations with net-new NYTA advertisers
  • Tech-Stack Mastery: Understand The New York Times technology stack, to be the first line of defense in supporting troubleshooting deals and addressing obstacles with clients
  • Voice of the Buyer: Represent buyer needs to guide Ad Product roadmap and Product Marketing collateral toward agreement on external demand
  • Campaign Optimization: Collaborate with our teams to ensure campaigns are driving maximum revenue
  • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

  • 3+ years experience of the programmatic advertising ecosystem.
  • 2+ years experience programmatic sales
  • Experience meeting sales goals, with a history of building and nurturing high-value programmatic-buyer relationships within the digital media space.
  • Experience applying data to inform strategic decisions, forecast trends, and optimize campaign performance
  • Experience explaining complex programmatic concepts in a clear manner to diverse audiences
  • Experience operating in ambiguity and strategies to keep pace with industry developments.

Preferred Qualifications:

  • Publisher experience

This position is represented by the NewsGuild of NY

REQ-020379

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