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Programmatic Associate Director Jobs in Chicago, IL

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Programmatic Associate Director information

See Chicago, IL salary details

$33.5K

$77.5K

$115.9K

How much do programmatic associate director jobs pay per year?

As of Aug 27, 2026, the average yearly pay for programmatic associate director in Chicago, IL is $77,468.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,400.00 and $87,600.00 per year, depending on experience, location, and employer.

What is a programmatic associate director?

A Programmatic Associate Director is a senior role in digital advertising responsible for overseeing programmatic media buying strategies and campaigns. They manage teams, develop data-driven strategies, and collaborate with clients to achieve campaign objectives using automated ad technology. Their responsibilities often include optimizing budgets, analyzing performance metrics, and staying up to date with the latest programmatic trends and tools. This role requires strong analytical skills, leadership abilities, and in-depth knowledge of digital advertising platforms.

What are the key skills and qualifications needed to thrive as a programmatic associate director?

To thrive as a Programmatic Associate Director, you need expertise in digital advertising, data analytics, and campaign management, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad servers, and industry certifications like IAB Digital Media Buying and Planning are commonly required. Strong leadership, strategic thinking, and effective communication are crucial soft skills for managing teams and client relationships. These abilities ensure successful execution and optimization of programmatic campaigns, leading to measurable business results and client satisfaction.

What are some common challenges faced by a programmatic associate director when managing multiple client campaigns, and how can they be effectively addressed?

Programmatic Associate Directors often juggle several client campaigns simultaneously, which can lead to challenges like balancing diverse client objectives, ensuring campaign performance, and managing tight deadlines. To address these, effective prioritization, clear communication with both internal teams and clients, and leveraging campaign management tools are essential. Regular performance reviews and proactive problem-solving also help prevent issues from escalating, while fostering strong team collaboration ensures that campaigns run smoothly and deliver value to clients.

What is the difference between Programmatic Associate Director vs Programmatic Manager?

AspectProgrammatic Associate DirectorProgrammatic Manager
ResponsibilitiesOversees strategic planning, manages teams, and develops high-level programmatic campaignsExecutes campaigns, manages day-to-day operations, and reports on performance
Required CredentialsBachelor's degree, experience in programmatic advertising, leadership skillsBachelor's degree, hands-on experience with programmatic platforms
Work EnvironmentStrategic, leadership-focused, often in a managerial settingOperational, execution-focused, often in a team environment

The Programmatic Associate Director typically holds a higher strategic role, overseeing teams and campaign planning, while the Programmatic Manager focuses on executing and managing daily campaign activities. Both roles require experience in programmatic advertising, but the Associate Director emphasizes leadership and strategy.

What are popular job titles related to Programmatic Associate Director jobs in Chicago, IL?

For Programmatic Associate Director jobs in Chicago, IL, the most frequently searched job titles are:

What job categories do people searching Programmatic Associate Director jobs in Chicago, IL look for?

The top searched job categories for Programmatic Associate Director jobs in Chicago, IL are:

Programmatic Associate Director jobs near you
Infographic showing various Programmatic Associate Director job openings in Chicago, IL as of August 2026, with employment types broken down into 1% As Needed, 67% Full Time, 29% Part Time, 1% Temporary, 1% Contract, and 1% Nights. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $77,468 per year, or $37.2 per hour.

Associate Director, Programmatic

Chicago, IL

CMI Media Group
Marketing • 1 - 5K employees
Learn more about CMI Media Groupexternal

Full-time

Re-posted 16 days ago

Job description

Are you a strategic leader with a passion for Programmatic media and a deep understanding of the evolving digital landscape? CMI Media Group is seeking an experienced Associate Director, Programmatic to lead our programmatic initiatives and help shape the future of healthcare media.
 
As a key leader within our agency, the Associate Director, Programmatic will drive the strategy, development, and execution of programmatic media across channels—Display, Video, Native, Audio, CTV, DOOH, and more. You'll lead a high-performing team and serve as a thought leader, both internally and externally, representing CMI Media Group in the broader digital media community. This role is ideal for someone who thrives in a fast-paced, innovative environment and is eager to pioneer new approaches within the healthcare space.
What You'll Do
  • Lead the development of cutting-edge programmatic media strategies that deliver against client marketing goals.
  • Oversee planning and execution across platforms such as The Trade Desk, DV360, and others.
  • Act as a key contributor to cross-channel initiatives by partnering with SEM, SEO, Social, and traditional media teams.
  • Build and nurture relationships with clients, vendors, and internal stakeholders across media, analytics, ad ops, and finance.
  • Evaluate and evolve our programmatic technology stack and supplier partnerships.
  • Provide strategic thought leadership and represent CMI at industry events and forums.
  • Author and review POVs, case studies, and trend insights to establish CMI as a leader in healthcare programmatic media.
  • Recruit, mentor, and grow top talent within the programmatic team.
  • Continuously optimize internal processes for campaign management, reporting, and performance analysis.
What We're Looking For
  • 5+ years of experience managing programmatic campaigns with DSPs (e.g., The Trade Desk, DV360), or equivalent SSP experience.
  • Deep expertise in the programmatic ecosystem, including publishers, platforms, and data partners.
  • Strong background in video, CTV, and audio a plus.
  • Excellent project management, analytical, and problem-solving skills.
  • Strong communicator—confident in presenting ideas, strategies, and results to clients and internal teams.
  • Proven team leader with experience developing and managing direct reports.
  • Advanced Excel skills (pivot tables, v-lookups) and ability to interpret large data sets.
  • A passion for innovation and learning new technologies.
  • Bachelor's degree in Marketing, Business, Analytics, or related field preferred,
  • Healthcare/pharmaceutical media experience is a plus.

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.