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Programmatic Associate Director information

What are some common challenges faced by a programmatic associate director when managing multiple client campaigns, and how can they be effectively addressed?

Programmatic Associate Directors often juggle several client campaigns simultaneously, which can lead to challenges like balancing diverse client objectives, ensuring campaign performance, and managing tight deadlines. To address these, effective prioritization, clear communication with both internal teams and clients, and leveraging campaign management tools are essential. Regular performance reviews and proactive problem-solving also help prevent issues from escalating, while fostering strong team collaboration ensures that campaigns run smoothly and deliver value to clients.

What is the difference between Programmatic Associate Director vs Programmatic Manager?

AspectProgrammatic Associate DirectorProgrammatic Manager
ResponsibilitiesOversees strategic planning, manages teams, and develops high-level programmatic campaignsExecutes campaigns, manages day-to-day operations, and reports on performance
Required CredentialsBachelor's degree, experience in programmatic advertising, leadership skillsBachelor's degree, hands-on experience with programmatic platforms
Work EnvironmentStrategic, leadership-focused, often in a managerial settingOperational, execution-focused, often in a team environment

The Programmatic Associate Director typically holds a higher strategic role, overseeing teams and campaign planning, while the Programmatic Manager focuses on executing and managing daily campaign activities. Both roles require experience in programmatic advertising, but the Associate Director emphasizes leadership and strategy.

What is a programmatic associate director?

A Programmatic Associate Director is a senior role in digital advertising responsible for overseeing programmatic media buying strategies and campaigns. They manage teams, develop data-driven strategies, and collaborate with clients to achieve campaign objectives using automated ad technology. Their responsibilities often include optimizing budgets, analyzing performance metrics, and staying up to date with the latest programmatic trends and tools. This role requires strong analytical skills, leadership abilities, and in-depth knowledge of digital advertising platforms.

What are the key skills and qualifications needed to thrive as a programmatic associate director?

To thrive as a Programmatic Associate Director, you need expertise in digital advertising, data analytics, and campaign management, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad servers, and industry certifications like IAB Digital Media Buying and Planning are commonly required. Strong leadership, strategic thinking, and effective communication are crucial soft skills for managing teams and client relationships. These abilities ensure successful execution and optimization of programmatic campaigns, leading to measurable business results and client satisfaction.
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What cities in Ohio are hiring for Programmatic Associate Director jobs? Cities in Ohio with the most Programmatic Associate Director job openings:
Programmatic Associate Director jobs near you

Associate Director, Programmatic Media Strategy

Stackline

Cleveland, OH • On-site

$140K - $160K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 16 days ago

Job description

Stackline is the first full-funnel connected commerce platform for the world's most innovative brands. Business leaders, product innovators, performance marketers, and analysts trust Stackline as the single source of commerce truth. Fueled by our proprietary neural network, our market insights, revenue metrics, behavior analyses, and autonomous functionality create the actions that determine success or failure.
Founded in 2014 in Seattle, we now have offices in Minneapolis, New York, Cleveland, and London. Since November 2020, Stackline has raised $180 million in strategic investments from Goldman Sachs Growth Equity and TA Associates.
Stackline is on a mission to fuel the future of commerce by bringing brands and customers closer together.
About The Role:
The Associate Director, Programmatic Media Strategy executes strategic e-commerce initiatives while driving business growth for their portfolio of brands. This role will be responsible for establishing and nurturing trusted client relationships with prominent brands while collaborating with internal teams to launch advertising campaigns and design strategic growth plans. This role will identify emerging opportunities that lead to client both acquisition and expansion proposals. Focus will be on client satisfaction through overseeing digital advertising performance, examining ROI, and adhering to budget constraints. The Associate Director will actively contribute to company innovation, enhance operational efficiency, and serve as a trusted mentor to the team advocating professional development.
This is a hybrid role (4 days/week in office) at our Seattle, Minneapolis, New York or Cleveland office.
What You Will Do:
  • Develop strategic programmatic display campaigns and activate on e-commerce platforms, such as Amazon DSP and The Trade Desk.
  • Build data stories by synthesizing disparate datasets and analyses into easily understandable insights for both internal and external audiences.
  • Cultivate relationships (up to C-level) with prominent consumer brands across all organizational levels and departments, leveraging Stackline's data to provide top-quality insights to key clients.
  • Collaborate with cross-functional teams to align efforts, overcome obstacles, streamline processes, and achieve organizational success.
  • Coordinate and implement critical path schedule to drive new product launches, advertising plans, and strategic growth plans.
  • Lead and/or participate in day-to-day counsel and bi-weekly client calls to provide project and deliverable status updates.
  • Identify opportunities to launch new business initiatives through platform upsell
  • Provide coaching and development opportunities to enhance the skills and capabilities of team members.
  • Ensure compliance with company policies, procedures, best practices, and ethical standards

Who We Are Looking For:
  • Bachelor's degree in Business Administration, Marketing, Communications, or related field.
  • 10+ years of relevant account management experience.
  • 10+ years e-commerce retail experience.
  • 6+ years of demonstratable experience using Microsoft Excel to analyze large amounts of data, drawing insights, and presenting findings.
  • 5+ years direct management experience supporting a team of three or more.
  • Demonstrated clear and concise written and oral communication skills.
  • Demonstrated ability to stay organized while prioritizing and managing workflows
  • Demonstrated experience drawing insights from data to provide recommendations to clients on e-commerce strategy

Bonus Points If You Have:
  • MBA or other advanced business degree.
  • Experience manipulating data with technologies such as SQL or similar technology.
  • Demonstrated ability to think big, work hard, and solve problems.
  • Experience working in a startup, retail, digital advertising, or e-commerce environment.
  • Proficiency in German, French, and/or Japanese

Benefits and Perks
It's important that each and every employee feels they are supported and can complete their life's best work today and in the future. As part of that, we are committed to doing our part in addressing pay gaps and discrepancies by providing pay transparency for all of our roles. Actual salaries are just one component of the compensation package and may vary above or below the range based on job-related knowledge, skills, experience, geographical location, and performance. The pay range for the Associate Director roleis $140,000 - $160,000 per year. Other rewards may include annual bonuses, short- and long-term incentives, and other team-specific awards. In addition, we provide a robust benefits and perks package that includes:
  • Comprehensive medical, dental, and vision coverage that actually supports you - including HSA with company match and FSA options
  • Fertility benefits to support your path to parenthood
  • 401(k) with company match to help you plan ahead
  • Company-paid life insurance
  • 20 days of PTO + 9 company holidays to truly unplug
  • Paid parental leave for all parents - because family matters
  • Summer Fridays (log off at 3pm and enjoy it)
  • Regular in-office social events including happy hours and catered lunches
  • A thoughtfully stocked kitchen with healthy snacks and fresh fruit

Stackline is committed to creating a diverse environment and is proud to be an equal opportunity employer. We encourage applicants from all backgrounds to apply. All qualified applicants will receive consideration for employment without regard to race, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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