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Programmatic Associate Director Jobs in Toronto, ON

DAC Group

Associate Vice President, Media

Toronto, ON · On-site

Paid Media at DAC is digital-first (SEM, Social, Programmatic) but includes traditional/offline ... Coach and mentor direct reports, and ensure appropriate management of full team * Communicate ...

Directive

Meta Strategist (Remote Canada)

Toronto, ON · Remote

Work directly with Associate Director to ensure internal and client goals are being achieved * Understand the value of Programmatic campaigns * Drive cross-sells, upsells and referrals via client ...

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Programmatic Associate Director information

What are some common challenges faced by a Programmatic Associate Director when managing multiple client campaigns, and how can they be effectively addressed?

Programmatic Associate Directors often juggle several client campaigns simultaneously, which can lead to challenges like balancing diverse client objectives, ensuring campaign performance, and managing tight deadlines. To address these, effective prioritization, clear communication with both internal teams and clients, and leveraging campaign management tools are essential. Regular performance reviews and proactive problem-solving also help prevent issues from escalating, while fostering strong team collaboration ensures that campaigns run smoothly and deliver value to clients.

What is the difference between Programmatic Associate Director vs Programmatic Manager?

AspectProgrammatic Associate DirectorProgrammatic Manager
ResponsibilitiesOversees strategic planning, manages teams, and develops high-level programmatic campaignsExecutes campaigns, manages day-to-day operations, and reports on performance
Required CredentialsBachelor's degree, experience in programmatic advertising, leadership skillsBachelor's degree, hands-on experience with programmatic platforms
Work EnvironmentStrategic, leadership-focused, often in a managerial settingOperational, execution-focused, often in a team environment

The Programmatic Associate Director typically holds a higher strategic role, overseeing teams and campaign planning, while the Programmatic Manager focuses on executing and managing daily campaign activities. Both roles require experience in programmatic advertising, but the Associate Director emphasizes leadership and strategy.

What is a Programmatic Associate Director?

A Programmatic Associate Director is a senior role in digital advertising responsible for overseeing programmatic media buying strategies and campaigns. They manage teams, develop data-driven strategies, and collaborate with clients to achieve campaign objectives using automated ad technology. Their responsibilities often include optimizing budgets, analyzing performance metrics, and staying up to date with the latest programmatic trends and tools. This role requires strong analytical skills, leadership abilities, and in-depth knowledge of digital advertising platforms.

What are the key skills and qualifications needed to thrive as a Programmatic Associate Director, and why are they important?

To thrive as a Programmatic Associate Director, you need expertise in digital advertising, data analytics, and campaign management, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad servers, and industry certifications like IAB Digital Media Buying and Planning are commonly required. Strong leadership, strategic thinking, and effective communication are crucial soft skills for managing teams and client relationships. These abilities ensure successful execution and optimization of programmatic campaigns, leading to measurable business results and client satisfaction.
What job categories do people searching Programmatic Associate Director jobs in Toronto, ON look for? The top searched job categories for Programmatic Associate Director jobs in Toronto, ON are:
Programmatic Associate Director jobs near you

Programmatic, Associate Director

Publicis Groupe Holdings B.V

Toronto, ON • On-site

Other

Posted 28 days ago

Job description

Company Description

Spark Foundry is the agency that is shaped by ideas. We believe everyone's ideas are powerful - big or small. Our knack for exploring them makes us better.

We strongly believe in collaboration, where a thriving working relationship leads to everyone's best work. Luckily, this conviction attracts likeminded clients and talent to create a positive and magnetic team.

We're constantly adapting to each of our clients' businesses' needs to avoid stagnation. This ensures that our clients get the best service to tackle their future-facing challenges and that our team stays on their toes.

Above all, we love to go above and beyond what's expected of us. We've done this through media innovation that is recognized by both the industry and by our clients who reap the benefits.

The near future is very bright for Spark Foundry, whether that's a result of Publicis Groupe's investment in groundbreaking global & local tools and data solutions or because of the contagious momentum amplified by new team members and new clients.

Responsibilities
  • Manage a programmatic team responsible for the client's media buys in the DSP.
  • Develop and nurture ongoing relationships with key clients, especially at the senior level
  • Evaluate media recommendations, presentations and clearly identify key media deliverables in terms of accountability and performance
  • Use programmatic background and knowledge of DSP capabilities to build smart programmatic strategy for the client.
  • Oversee campaign QA process and campaigns set-up of programmatic buys in DSPs.
  • Maintain positive relationships with media vendors, request continuous ideas to be shared with clients
  • Lead vendor management strategies, negotiations and deal development on behalf of clients
  • Keep informed regarding media trends, technologies and new media opportunities
  • Educate clients and provide thought leadership on changing media, consumer and marketplace dynamics that impact strategic direction
  • Lead regular insight meetings with clients detailing performance, campaign optimizations, and new opportunities.
  • Interview and make hiring recommendations for team
  • Monitor timesheet preparation and vacation scheduling for team
  • Manage performance evaluations and facilitate cascading goals amongst the team
Qualifications
  • Bachelor's degree in business or advertising or equivalent experience.
  • 7+ years of progressive levels of responsibility in media planning, buying and management
  • Challenges traditional boundaries and demonstrates consistent creative approaches to business problems
  • Demonstrated business acumen and a track record of success in the media services profession
  • Excellent written and verbal communication and presentation skills
  • Strong negotiating skills
  • A keen sense of curiosity
  • Solid interpersonal and teamwork abilities
  • Strong leadership and management skills
  • Demonstrated critical thinking and problem-solving abilities
  • Strong analytical abilities
  • Strong command of media research and reporting resources
Additional Information

Spark is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Spark however, only those candidates selected for an interview will be contacted.

Employment Type: OTHER

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