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Programmatic Associate Director Jobs in Connecticut

We're looking for a Associate Director to serve as the operational and strategic backbone of the ... Manage, coach, and develop the programmatic buying team -- 1 trader at launch * Run the team ...

Work directly with Associate Director to ensure internal and client goals are being achieved * Understand the value of Programmatic campaigns * Drive cross-sells, upsells and referrals via client ...

Work directly with Associate Director to ensure internal and client goals are being achieved * Understand the value of Programmatic campaigns * Drive cross-sells, upsells and referrals via client ...

Work directly with Associate Director to ensure internal and client goals are being achieved * Understand the value of Programmatic campaigns * Drive cross-sells, upsells and referrals via client ...

Work directly with Associate Director to ensure internal and client goals are being achieved * Understand the value of Programmatic campaigns * Drive cross-sells, upsells and referrals via client ...

Work directly with Associate Director to ensure internal and client goals are being achieved * Understand the value of Programmatic campaigns * Drive cross-sells, upsells and referrals via client ...

Work directly with Associate Director to ensure internal and client goals are being achieved * Understand the value of Programmatic campaigns * Drive cross-sells, upsells and referrals via client ...

Work directly with Associate Director to ensure internal and client goals are being achieved * Understand the value of Programmatic campaigns * Drive cross-sells, upsells and referrals via client ...

Maintain medical, social and programmatic files by recording each person's progress and documenting ... Associate or Bachelor's degree in related field preferred * Knowledge of learning and behavioral ...

Maintain medical, social and programmatic files by recording each person's progress and documenting ... Associate or Bachelor's degree in related field preferred * Knowledge of learning and behavioral ...

Maintain medical, social and programmatic files by recording each person's progress and documenting ... Associate or Bachelor's degree in related field preferred * Knowledge of learning and behavioral ...

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Programmatic Associate Director information

What are some common challenges faced by a Programmatic Associate Director when managing multiple client campaigns, and how can they be effectively addressed?

Programmatic Associate Directors often juggle several client campaigns simultaneously, which can lead to challenges like balancing diverse client objectives, ensuring campaign performance, and managing tight deadlines. To address these, effective prioritization, clear communication with both internal teams and clients, and leveraging campaign management tools are essential. Regular performance reviews and proactive problem-solving also help prevent issues from escalating, while fostering strong team collaboration ensures that campaigns run smoothly and deliver value to clients.

What is the difference between Programmatic Associate Director vs Programmatic Manager?

AspectProgrammatic Associate DirectorProgrammatic Manager
ResponsibilitiesOversees strategic planning, manages teams, and develops high-level programmatic campaignsExecutes campaigns, manages day-to-day operations, and reports on performance
Required CredentialsBachelor's degree, experience in programmatic advertising, leadership skillsBachelor's degree, hands-on experience with programmatic platforms
Work EnvironmentStrategic, leadership-focused, often in a managerial settingOperational, execution-focused, often in a team environment

The Programmatic Associate Director typically holds a higher strategic role, overseeing teams and campaign planning, while the Programmatic Manager focuses on executing and managing daily campaign activities. Both roles require experience in programmatic advertising, but the Associate Director emphasizes leadership and strategy.

What is a Programmatic Associate Director?

A Programmatic Associate Director is a senior role in digital advertising responsible for overseeing programmatic media buying strategies and campaigns. They manage teams, develop data-driven strategies, and collaborate with clients to achieve campaign objectives using automated ad technology. Their responsibilities often include optimizing budgets, analyzing performance metrics, and staying up to date with the latest programmatic trends and tools. This role requires strong analytical skills, leadership abilities, and in-depth knowledge of digital advertising platforms.

What are the key skills and qualifications needed to thrive as a Programmatic Associate Director, and why are they important?

To thrive as a Programmatic Associate Director, you need expertise in digital advertising, data analytics, and campaign management, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad servers, and industry certifications like IAB Digital Media Buying and Planning are commonly required. Strong leadership, strategic thinking, and effective communication are crucial soft skills for managing teams and client relationships. These abilities ensure successful execution and optimization of programmatic campaigns, leading to measurable business results and client satisfaction.
What are popular job titles related to Programmatic Associate Director jobs in Connecticut? For Programmatic Associate Director jobs in Connecticut, the most frequently searched job titles are:
What job categories do people searching Programmatic Associate Director jobs in Connecticut look for? The top searched job categories for Programmatic Associate Director jobs in Connecticut are:
What cities in Connecticut are hiring for Programmatic Associate Director jobs? Cities in Connecticut with the most Programmatic Associate Director job openings:
Associate Director, CTV

Associate Director, CTV

BMG360

Shelton, CT โ€ข On-site

Full-time

Posted 24 days ago


Job description

About the Role

BMG360 is a performance-focused agency building out a dedicated CTV media practice. We're looking for a Associate Director to serve as the operational and strategic backbone of the team โ€” the person who owns what happens inside the DSPs, manages and develops the buying team, and ensures campaigns perform at the highest level across every client account.

You'll work directly with the VP of CTV to free them from day-to-day execution, own DSP performance from day one, and build the buying processes and standards that will scale the team.

The right candidate is an experienced agency-side CTV buyer who's ready to step into a leadership role with real ownership โ€” and who wants to build something, not just manage a slice of a large org.

What You'll Own

Platform Strategy amp; Performance

  • Own buying strategy and optimization standards across Cadent, DV360, and Amazon DSP for all client accounts
  • Lead Cadent/AdTheorent execution while we onboard DV360 and Amazon DSPs
  • Define bid strategy frameworks, frequency management standards, and supply path optimization approaches used across the team
  • Own platform-level relationships with Cadent, DV360, and Amazon account teams โ€” day-to-day support, beta access, deal sourcing

Team Leadership amp; Development

  • Manage, coach, and develop the programmatic buying team โ€” 1 trader at launch
  • Run the team's internal operating rhythm: weekly buying reviews, pacing check-ins, optimization decisions
  • Monitor performance, and ensure no client account is under-resourced
  • Build a team culture of rigor, curiosity, and ownership

Campaign Excellence

  • Set and enforce campaign quality standards โ€” targeting accuracy, pacing discipline, creative rotation, frequency control
  • Review performance across all client accounts and surface optimization recommendations proactively
  • Ensure buyers have the platform knowledge and tools to execute at a high level across all DSPs
  • Be the first point of internal escalation when a campaign is underperforming

Client amp; Agency Collaboration

  • Partner with client services on campaign strategy, pre-launch briefs, and performance commentary
  • Support VP in QBR preparation โ€” contribute buying rationale, optimization narrative, and forward-looking recommendations
  • Participate in select senior client conversations where buying strategy or platform expertise adds credibility
  • Work cross-functionally with the agency's data amp; measurement team to align on attribution methodology and reporting

What You Will Not Own

To be clear about scope: the VP of CTV owns the practice P amp;L, client relationships at the senior level, platform contract negotiations, and the agency's overall CTV positioning. You own execution, and what happens inside the platforms. This distinction matters โ€” it means you have real authority over buying decisions and team development without carrying the overhead of business development and agency politics.