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Programmatic Associate Director Jobs in Connecticut

BMG360

Associate Director, CTV

Shelton, CT · On-site

$100 - $130/hr

We're looking for a Associate Director to serve as the operational and strategic backbone of the ... Manage, coach, and develop the programmatic buying team -- 1 trader at launch * Run the team ...

BMG360

Associate Director, CTV

Shelton, CT · On-site

We're looking for a Associate Director to serve as the operational and strategic backbone of the ... Manage, coach, and develop the programmatic buying team -- 1 trader at launch * Run the team ...

Directive

Work directly with Associate Director to ensure internal and client goals are being achieved * Understand the value of Programmatic campaigns * Drive cross-sells, upsells and referrals via client ...

Directive

Work directly with Associate Director to ensure internal and client goals are being achieved * Understand the value of Programmatic campaigns * Drive cross-sells, upsells and referrals via client ...

Directive

$129K - $167K/yr

Work directly with Associate Director to ensure internal and client goals are being achieved * Understand the value of Programmatic campaigns * Drive cross-sells, upsells and referrals via client ...

Directive

Work directly with Associate Director to ensure internal and client goals are being achieved * Understand the value of Programmatic campaigns * Drive cross-sells, upsells and referrals via client ...

Directive

Work directly with Associate Director to ensure internal and client goals are being achieved * Understand the value of Programmatic campaigns * Drive cross-sells, upsells and referrals via client ...

Directive

Work directly with Associate Director to ensure internal and client goals are being achieved * Understand the value of Programmatic campaigns * Drive cross-sells, upsells and referrals via client ...

Directive

Work directly with Associate Director to ensure internal and client goals are being achieved * Understand the value of Programmatic campaigns * Drive cross-sells, upsells and referrals via client ...

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Programmatic Associate Director information

What are some common challenges faced by a programmatic associate director when managing multiple client campaigns, and how can they be effectively addressed?

Programmatic Associate Directors often juggle several client campaigns simultaneously, which can lead to challenges like balancing diverse client objectives, ensuring campaign performance, and managing tight deadlines. To address these, effective prioritization, clear communication with both internal teams and clients, and leveraging campaign management tools are essential. Regular performance reviews and proactive problem-solving also help prevent issues from escalating, while fostering strong team collaboration ensures that campaigns run smoothly and deliver value to clients.

What is the difference between Programmatic Associate Director vs Programmatic Manager?

AspectProgrammatic Associate DirectorProgrammatic Manager
ResponsibilitiesOversees strategic planning, manages teams, and develops high-level programmatic campaignsExecutes campaigns, manages day-to-day operations, and reports on performance
Required CredentialsBachelor's degree, experience in programmatic advertising, leadership skillsBachelor's degree, hands-on experience with programmatic platforms
Work EnvironmentStrategic, leadership-focused, often in a managerial settingOperational, execution-focused, often in a team environment

The Programmatic Associate Director typically holds a higher strategic role, overseeing teams and campaign planning, while the Programmatic Manager focuses on executing and managing daily campaign activities. Both roles require experience in programmatic advertising, but the Associate Director emphasizes leadership and strategy.

What is a programmatic associate director?

A Programmatic Associate Director is a senior role in digital advertising responsible for overseeing programmatic media buying strategies and campaigns. They manage teams, develop data-driven strategies, and collaborate with clients to achieve campaign objectives using automated ad technology. Their responsibilities often include optimizing budgets, analyzing performance metrics, and staying up to date with the latest programmatic trends and tools. This role requires strong analytical skills, leadership abilities, and in-depth knowledge of digital advertising platforms.

What are the key skills and qualifications needed to thrive as a programmatic associate director?

To thrive as a Programmatic Associate Director, you need expertise in digital advertising, data analytics, and campaign management, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad servers, and industry certifications like IAB Digital Media Buying and Planning are commonly required. Strong leadership, strategic thinking, and effective communication are crucial soft skills for managing teams and client relationships. These abilities ensure successful execution and optimization of programmatic campaigns, leading to measurable business results and client satisfaction.
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What job categories do people searching Programmatic Associate Director jobs in Connecticut look for? The top searched job categories for Programmatic Associate Director jobs in Connecticut are:
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Programmatic Associate Director jobs near you
Infographic showing various Programmatic Associate Director job openings in Connecticut as of August 2026, with employment types broken down into 1% As Needed, 69% Full Time, 27% Part Time, 1% Temporary, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution.

Associate Director, CTV

BMG360

Shelton, CT • On-site

$100 - $130/hr

Other

Re-posted 15 days ago

Job description

BMG360 is a performance-focused agency building out a dedicated CTV media practice. We're looking for a Associate Director to serve as the operational and strategic backbone of the team — the person who owns what happens inside the DSPs, manages and develops the buying team, and ensures campaigns perform at the highest level across every client account.

You’ll work directly with the VP of CTV to free them from day‑to‑day execution, own DSP performance from day one, and build the buying processes and standards that will scale the team.

The right candidate is an experienced agency‑side CTV buyer who’s ready to step into a leadership role with real ownership — and who wants to build something, not just manage a slice of a large org.

What You’ll Own
  • Own buying strategy and optimization standards across Cadent, DV360, and Amazon DSP for all client accounts
  • Lead Cadent/AdTheorent execution while we onboard DV360 and Amazon DSPs
  • Define bid strategy frameworks, frequency management standards, and supply path optimization approaches used across the team
  • Own platform‑level relationships with Cadent, DV360, and Amazon account teams — day‑to‑day support, beta access, deal sourcing
  • Manage, coach, and develop the programmatic buying team — 1 trader at launch
  • Run the team’s internal operating rhythm: weekly buying reviews, pacing check‑ins, optimization decisions
  • Monitor performance, and ensure no client account is under‑resourced
  • Build a team culture of rigor, curiosity, and ownership
  • Set and enforce campaign quality standards — targeting accuracy, pacing discipline, creative rotation, frequency control
  • Review performance across all client accounts and surface optimization recommendations proactively
  • Ensure buyers have the platform knowledge and tools to execute at a high level across all DSPs
  • Be the first point of internal escalation when a campaign is underperforming
  • Partner with client services on campaign strategy, pre‑launch briefs, and performance commentary
  • Support VP in QBR preparation — contribute buying rationale, optimization narrative, and forward‑looking recommendations
  • Participate in select senior client conversations where buying strategy or platform expertise adds credibility
  • Work cross‑functionally with the agency’s data & measurement team to align on attribution methodology and reporting
What You Will Not Own

To be clear about scope: the VP of CTV owns the practice P&L, client relationships at the senior level, platform contract negotiations, and the agency’s overall CTV positioning. You own execution, and what happens inside the platforms. This distinction matters — it means you have real authority over buying decisions and team development without carrying the overhead of business development and agency politics.

Need to Have:
  • 4+ years of programmatic CTV or video buying at an agency
  • Hands‑on campaign management within DSPs, Cadent/AdTheorent experience is a plus.
  • Demonstrated ability to manage and develop junior buyers
  • Strong command of CTV inventory types: AVOD, FAST, vMVPD, OTT, linear extension
  • Experience managing multi‑client CTV buying workload simultaneously

Comfortable presenting buying strategy and campaign rationale directly to senior clients

Nice to Have:
  • Experience with DV360 and/or Amazon DSP
  • Experience building or scaling a CTV buying team from the ground up
  • Familiarity with CTV measurement approaches: ACR data, iSpot, EDO, clean rooms
  • Understanding of PMP and programmatic guaranteed deal structures
  • Experience in a performance agency environment where outcomes matter more than impressions
  • Experience in audience buildingUnderstands how to build a retargeting campaign and how to use lookalikes.
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