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Programmatic Associate Director Jobs in Washington

Moore

Associate Director, Digital Strategy

Lanham, MD · Remote

As the Associate Director of Digital Strategy , you will provide leadership oversight of digital ... for programmatic display, paid search, and paid social. * Lead strategy development, including ...

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Programmatic Associate Director information

What are some common challenges faced by a programmatic associate director when managing multiple client campaigns, and how can they be effectively addressed?

Programmatic Associate Directors often juggle several client campaigns simultaneously, which can lead to challenges like balancing diverse client objectives, ensuring campaign performance, and managing tight deadlines. To address these, effective prioritization, clear communication with both internal teams and clients, and leveraging campaign management tools are essential. Regular performance reviews and proactive problem-solving also help prevent issues from escalating, while fostering strong team collaboration ensures that campaigns run smoothly and deliver value to clients.

What is the difference between Programmatic Associate Director vs Programmatic Manager?

AspectProgrammatic Associate DirectorProgrammatic Manager
ResponsibilitiesOversees strategic planning, manages teams, and develops high-level programmatic campaignsExecutes campaigns, manages day-to-day operations, and reports on performance
Required CredentialsBachelor's degree, experience in programmatic advertising, leadership skillsBachelor's degree, hands-on experience with programmatic platforms
Work EnvironmentStrategic, leadership-focused, often in a managerial settingOperational, execution-focused, often in a team environment

The Programmatic Associate Director typically holds a higher strategic role, overseeing teams and campaign planning, while the Programmatic Manager focuses on executing and managing daily campaign activities. Both roles require experience in programmatic advertising, but the Associate Director emphasizes leadership and strategy.

What is a programmatic associate director?

A Programmatic Associate Director is a senior role in digital advertising responsible for overseeing programmatic media buying strategies and campaigns. They manage teams, develop data-driven strategies, and collaborate with clients to achieve campaign objectives using automated ad technology. Their responsibilities often include optimizing budgets, analyzing performance metrics, and staying up to date with the latest programmatic trends and tools. This role requires strong analytical skills, leadership abilities, and in-depth knowledge of digital advertising platforms.

What are the key skills and qualifications needed to thrive as a programmatic associate director?

To thrive as a Programmatic Associate Director, you need expertise in digital advertising, data analytics, and campaign management, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad servers, and industry certifications like IAB Digital Media Buying and Planning are commonly required. Strong leadership, strategic thinking, and effective communication are crucial soft skills for managing teams and client relationships. These abilities ensure successful execution and optimization of programmatic campaigns, leading to measurable business results and client satisfaction.
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Programmatic Associate Director jobs near you
Infographic showing various Programmatic Associate Director job openings in Washington as of July 2026, with employment types broken down into 1% As Needed, 67% Full Time, 30% Part Time, 1% Temporary, and 1% Contract. Highlights an 94% Physical, 4% Hybrid, and 2% Remote job distribution.

Associate Director, Alumni Engagement Career & Professional Programming

The Catholic University Of America

Washington, DC • On-site

$80K - $85K/yr

Full-time

Re-posted 21 days ago

Job description

Posting Title
Associate Director, Alumni Engagement Career & Professional Programming
Overview
The Associate Director of Career and Professional Programming, reporting to the Assistant Vice President for Alumni Engagement and Annual Giving, is responsible for designing and implementing a comprehensive strategy that connects alumni and students through career development, professional networking, and lifelong learning opportunities. This role plays a critical part in strengthening the value proposition of alumni engagement by positioning the University as a lifelong partner in career advancement. The Associate Director leads the development of a robust portfolio of career-focused programming that engages alumni across industries, career stages, and geographic regions, including mentorship platforms, industry-specific networks, executive-level engagement groups, and professional development programming. The role works closely with campus partners, including Career Services, academic units, and student affairs. The Associate Director also plays a leadership role in expanding industry-based alumni networks, including a C-suite initiative that aligns with key academic strengths and workforce trends. In collaboration with Advancement colleagues, the Associate Director integrates career engagement efforts with broader alumni engagement and fundraising strategies.
The projected salary or hourly pay range for this position, which represents the full range of anticipated compensation, is: $80,000 - $85,000.
Responsibilities
Design and implement a comprehensive alumni career engagement strategy.
The Associate Director develops a long-term strategy that positions career and professional programming as a central component of alumni engagement. This includes identifying priority industries, engagement pathways, and programmatic opportunities that align with alumni interests and institutional strengths.
Lead the development of mentorship and professional networking initiatives.
Oversees the creation and management of structured mentorship programs that connect alumni with students and fellow alumni. These initiatives are designed to facilitate meaningful professional relationships and support career development across all stages.
Build and manage industry-based alumni networks.
Establishes and grows industry-focused alumni communities that provide ongoing opportunities for connection, collaboration, and engagement, aligned with key academic disciplines and workforce sectors to maximize relevance and participation.
Develop and execute professional development programming.
Creates a portfolio of programming that includes webinars, panels, workshops, and speaker series focused on career growth and industry insights, designed to deliver tangible value to alumni while strengthening their connection to the University.
Partner with campus stakeholders to align career and alumni engagement efforts.
Collaborates with Career Services, academic units, and student affairs to integrate alumni into student career development initiatives, including aligning programming, sharing resources, and co-developing engagement opportunities.
Identify and cultivate high-value alumni for engagement and philanthropy.
Works closely with Advancement colleagues to identify alumni who demonstrate strong engagement through career programming as potential mentors, volunteers, or donors. Ensures engagement data is leveraged to inform cultivation and pipeline development strategies.
Utilize data and analytics to assess program effectiveness.
Tracks participation, engagement trends, and outcomes to evaluate the success of career programming. Uses CRM systems and engagement metrics to inform decision-making and improve program design.
Conduct outreach and relationship-building with alumni.
Engages alumni through virtual and in-person interactions to promote programming and build relationships, understanding alumni needs and increasing participation across a diverse alumni base.
Partner in the development and execution of a comprehensive communications and social media strategy.
The Associate Director partners closely with Advancement Communications to assist in the design and delivery of targeted messaging that engages alumni across digital and traditional channels, ensuring communications are strategic, data-informed, and effectively drive engagement.
Other duties as assigned.
Qualifications
Bachelor's degree required; advanced degree preferred. Relevant experience in alumni engagement, career services, advancement, or a related field.
Proficiency with CRM systems; experience with mentorship platforms, virtual programming tools, and digital engagement channels.
Mission focused; Collaborative & Communicative; Organized & Reliable; Creative & Inventive; Strategic & Decisive.

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