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Programmatic Associate Director Jobs in Washington

Moore

Associate Director, Digital Strategy

Lanham, MD · Hybrid

As the Associate Director of Digital Strategy , you will provide leadership oversight of digital ... programmatic display, email, texting, and some social ads. And part is through non-addressable ...

Dexis

Associate Director (Proposal)

Washington, DC

S. government agency requires a full time Associate Director contractor to provide critical ... Provide operational and programmatic support to overseas team staff and leadership, including ...

Dexis

Associate Director (Proposal)

Washington, DC · On-site

S. government agency requires a full time Associate Director contractor to provide critical ... Provide operational and programmatic support to overseas team staff and leadership, including ...

Dexis

Associate Director (Proposal)

Washington, DC

S. government agency requires a full time Associate Director contractor to provide critical ... Provide operational and programmatic support to overseas team staff and leadership, including ...

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Programmatic Associate Director information

What are some common challenges faced by a Programmatic Associate Director when managing multiple client campaigns, and how can they be effectively addressed?

Programmatic Associate Directors often juggle several client campaigns simultaneously, which can lead to challenges like balancing diverse client objectives, ensuring campaign performance, and managing tight deadlines. To address these, effective prioritization, clear communication with both internal teams and clients, and leveraging campaign management tools are essential. Regular performance reviews and proactive problem-solving also help prevent issues from escalating, while fostering strong team collaboration ensures that campaigns run smoothly and deliver value to clients.

What is the difference between Programmatic Associate Director vs Programmatic Manager?

AspectProgrammatic Associate DirectorProgrammatic Manager
ResponsibilitiesOversees strategic planning, manages teams, and develops high-level programmatic campaignsExecutes campaigns, manages day-to-day operations, and reports on performance
Required CredentialsBachelor's degree, experience in programmatic advertising, leadership skillsBachelor's degree, hands-on experience with programmatic platforms
Work EnvironmentStrategic, leadership-focused, often in a managerial settingOperational, execution-focused, often in a team environment

The Programmatic Associate Director typically holds a higher strategic role, overseeing teams and campaign planning, while the Programmatic Manager focuses on executing and managing daily campaign activities. Both roles require experience in programmatic advertising, but the Associate Director emphasizes leadership and strategy.

What is a Programmatic Associate Director?

A Programmatic Associate Director is a senior role in digital advertising responsible for overseeing programmatic media buying strategies and campaigns. They manage teams, develop data-driven strategies, and collaborate with clients to achieve campaign objectives using automated ad technology. Their responsibilities often include optimizing budgets, analyzing performance metrics, and staying up to date with the latest programmatic trends and tools. This role requires strong analytical skills, leadership abilities, and in-depth knowledge of digital advertising platforms.

What are the key skills and qualifications needed to thrive as a Programmatic Associate Director, and why are they important?

To thrive as a Programmatic Associate Director, you need expertise in digital advertising, data analytics, and campaign management, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad servers, and industry certifications like IAB Digital Media Buying and Planning are commonly required. Strong leadership, strategic thinking, and effective communication are crucial soft skills for managing teams and client relationships. These abilities ensure successful execution and optimization of programmatic campaigns, leading to measurable business results and client satisfaction.
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What job categories do people searching Programmatic Associate Director jobs in Washington look for? The top searched job categories for Programmatic Associate Director jobs in Washington are:
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Programmatic Associate Director jobs near you
Associate Director, Media Buying

Associate Director, Media Buying

SimpsonScarborough

Alexandria, VA • On-site, Remote

$75K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 5 days ago

Job description

At SimpsonScarborough, we spend our days building brands that endure, inspire, and elevate the all-important work of colleges and universities in shaping our future. Recognized as a leader in the higher education marketing industry, we are a fully remote team of approximately 70 employees working coast to coast.


We're looking for an Associate Director, Media Buying to leadthe execution and optimization of paid media campaigns across the Activation team. This roleis ideal for someone with strong media buying experiencethat includescampaign performanceoversight, guidingbuying best practices, andsupportthe development of a high-performing media buying team.


You will work closely with strategy, analytics, and activation teams to ensure campaigns are executedeffectively,budgets are managed responsibly, and performance insights inform ongoing optimization.


What You'll Do

  • Oversee the execution of paid media campaigns across digital channels including social, search, display, and programmatic platforms
  • Manage and mentor a team of media buyers, supporting their day-to-day execution and professional development
  • Help shape internal approaches to media buying, platform usage, and optimization methodologies by establishing best practices for campaign setup, budget management, targeting strategies, and platformutilization
  • Lead relationships with programmatic platforms, vendors, and media technology partners
  • Evaluate new platform opportunities, beta programs, and emerging capabilities
  • Oversee campaign budgets across multiple platforms and ensure spend aligns with campaign strategy and performance objectives
  • Maintainstrong communicationacross Strategy, Activation, and Analytics teams to support successful campaign execution


What We're Looking For

  • 6-9 years of experience in digital media buying, campaign activation, or paid media management within an agency or marketing environment.Solid experiencemanagingor mentoring junior media team members.
  • Experience managing paid media campaigns across multiple platforms including social, search, display, and programmatic channels
  • Strong understanding of programmatic buying platforms and vendor ecosystems
    Proven ability to manage campaign performance, budgets, and optimization strategies across multiple campaigns simultaneously
  • Bachelor's degree and/or an equivalent combination of education and relevant experience


Salary, Benefits & Perks

  • Salary starts at $75,000 and will be commensurate with experience
  • Comprehensive benefits package including nationwide health, dental, and vision coverage, 401(k) with employer contribution, employer-paid life insurance and short-term disability
  • Flexible time off (FTO) with additional time-off options, including sick, volunteer & bereavement leave, paid parental leave, a day off on your birthday PLUS two agency-wide closures in the summer and winter
  • Monthly lifestyle stipend to supplement your routine wellness costs like streaming subscriptions, gym, or phone/internet costs.


Our Commitment to Inclusion

At SimpsonScarborough, we believe diversity, equity, inclusion, and belonging are central to our core values and critical to our long-term success. This work requires consistency, intentionality, vulnerability, and accountability. Through our efforts, we strive to make meaningful impact in our work, our workplace, and our industry.


SimpsonScarborough is an equal opportunity employer. We have a strict anti-harassment policy and a zero-tolerance non-discrimination policy. We welcome applicants of all backgrounds regardless of nationality, race, religion, gender identity, veteran status, or any other characteristic protected by law.


Questions?

For all recruitment-related inquiries, please email PeopleAndCulture@simpsonscarborough.com.

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