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American Academy of Allergy, Asthma & Immunology, AAAAI

Director of Communications & Membership

Online Communications Manager

Exempt, Full-time (Minimum of 37.5 hours/week)

The Senior Digital Communications Manager leads AAAAI’s digital strategy, overseeing social media, website content, digital marketing and video initiatives that strengthen member engagement, elevate the allergy/immunology specialty and advance the AAAAI’s strategic priorities. Under the direction of the Director of Communications & Membership, the Senior Digital Communications Manager ensures consistent branding, messaging and audience engagement across all digital platforms while supervising the Online Communications Manager.

• Develop and implement a comprehensive digital communications strategy that supports AAAAI's mission and strategic objectives.
• Supervise the Online Communications Manager, providing leadership, coaching and performance management.
• Partner with internal departments to develop integrated digital communication strategies that support membership, education, advocacy, meetings and public awareness initiatives.
• Monitor emerging technologies, trends and best practices in digital communications, recommending and implementing new approaches that enhance member engagement and organizational effectiveness.
• Social Media Strategy and Execution
  • Develop and execute a comprehensive social media strategy to enhance brand awareness, engagement and audience reach.
  • Manage all AAAAI and affiliated social media accounts, including content planning, posting, monitoring and engagement.
  • Analyze and report on social media performance metrics, refining strategies based on insights.
  • Monitor emerging social media platforms, trends and best practices to optimize AAAAI’s social media presence.
• Develop and implement an integrated digital content strategy that supports organizational goals and enhances member engagement.
• Ensure consistency in messaging, tone, and branding across digital platforms, including the website, email campaigns, and social media.
• Provide strategic oversight of website content to ensure accuracy, timeliness, brand alignment, and optimization for web readability and engagement.
• Oversee content creation and optimization for SEO, mobile responsiveness and accessibility, mobile responsiveness and digital best practices.
• Lead the planning and execution of digital marketing campaigns to promote the allergy/immunology specialty, AAAAI programs and member engagement.
• Develop and oversee AAAAI's video strategy, including planning, production and distribution of video content supporting education, advocacy, membership and marketing initiatives.
• Plan and manage content calendars to align with organizational initiatives.
• Analytics
  • Establish and monitor key performance indicators (KPIs) for digital communications, using analytics and audience insights to continuously improve engagement and organizational impact.
  • Work with the Online Communications Manager to monitor website, email marketing and social media performance using Google Analytics and other reporting tools.
• Additional Responsibilities
  • Ensure digital platforms comply with privacy regulations and industry best practices.
  • Serve as a liaison to assigned AAAAI committees.
  • Attendance at the Annual Meeting is required.
  • Perform other duties as assigned.

Possibly 2-3 weeks per year; some evening and weekend work may be required.

This is a full-time position located in our office in downtown Milwaukee, WI and a minimum of two-days onsite in the office (including Wednesday as a required all-staff in-office day) are a requirement of the role.

• Bachelor’s degree in Communications, Marketing, Digital Media or a related field.
• 5- 7 years of progressively responsible experience in digital communications, marketing or a related field. Demonstrated success developing and implementing integrated digital communication strategies.
• Experience with enterprise social media management tools (e.g., Hootsuite, Sprout Social) and content management systems.
• Strong understanding of email marketing platforms and segmentation/targeting best practices.
• Exceptional writing, editing and communications skills with strong attention to detail.
• Ability to analyze data and translate insights into actionable strategies.
• Excellent organizational and project management skills with the ability to manage multiple priorities.
• Proficiency in video production tools is a plus.
• Prior experience supervising staff preferred.
• Experience in association management, non-profits, or healthcare communications is a plus.