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Digital Communications Manager Jobs (NOW HIRING)

Azdem

Digital Communications Manager

Phoenix, AZ · On-site

$70K - $75K/yr

Position: Digital Communications Manager Salary: $70,000-$75,000 annually Location: Phoenix, Arizona Reports to: Executive Director Type: Full-time, exempt Travel: Some Required (in-state and ...

City of Foley

Digital Communications Manager

Foley, AL

$60K - $96K/yr

Job Summary Under general supervision, the Digital Communications Manager manages the City's resident-facing digital channels, including the main website, primary social media accounts, and online ...

City of Foley, AL

Digital Communications Manager

Foley, AL · On-site

$60K - $96K/yr

Communications Department Opening Date: 06/19/2026 Closing Date: 7/6/2026 5:00 PM Central Job Summary Under general supervision, the Digital Communications Manager manages the City's resident-facing ...

Sika AG

Digital Communications Manager

Canton, MA · On-site

The Digital Communications Manager leads the development, execution, and optimization of Sika's digital marketing and social media initiatives across the U.S. This role drives digital and social ...

Red Edge

Digital Communications Manager

Arlington, VA · On-site

We are looking for a mid-career (5+ years) Digital Communications Specialist who excels at the intersection of strategy and execution. You won't just be managing dashboards; you'll be a strategic ...

Sika AG

Digital Communications Manager

Rutherford, NJ · On-site

$80K - $100K/yr

The Digital Communications Manager leads the development, execution, and optimization of Sika's digital marketing and social media initiatives across the U.S. This role drives digital and social ...

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Digital Communications Manager information

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$41.5K

$76.4K

$112K

How much do digital communications manager jobs pay per year?

As of Jun 30, 2026, the average yearly pay for digital communications manager in the United States is $76,442.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,000.00 and $91,000.00 per year, depending on experience, location, and employer.

How much does a PR manager get paid?

A Public Relations (PR) manager's salary varies based on experience, location, and industry, but the median annual salary in the United States is around $62,000 to $125,000. Digital Communications Managers, a related role, typically earn between $70,000 and $120,000 annually, often requiring skills in media relations, content creation, and social media management.

What does a digital communications manager do?

A digital communications manager oversees an organization’s online presence by developing and implementing digital content strategies across platforms such as social media, websites, and email. They analyze engagement metrics, coordinate with marketing teams, and use tools like content management systems to ensure consistent messaging and brand visibility.

What is the difference between Digital Communications Manager vs Content Marketing Manager?

AspectDigital Communications ManagerContent Marketing Manager
Primary FocusManaging digital communication strategies, including social media, email, and online PRCreating and executing content strategies to attract and engage audiences
Required SkillsDigital marketing, communication skills, social media managementContent creation, SEO, storytelling, analytics
Work EnvironmentCorporate marketing teams, PR agencies, digital media firmsMarketing departments, advertising agencies, media companies
Common CertificationsDigital marketing certifications, communication degreesContent marketing certifications, SEO certifications

The Digital Communications Manager and Content Marketing Manager roles often overlap in digital marketing and communication skills. While the Digital Communications Manager focuses on managing overall digital communication channels and strategies, the Content Marketing Manager concentrates on creating compelling content to engage audiences. Both roles are essential in digital marketing teams and frequently collaborate to ensure consistent messaging across platforms.

How does a Digital Communications Manager typically collaborate with other departments to ensure consistent messaging?

A Digital Communications Manager works closely with departments like marketing, public relations, and product teams to align messaging across all digital platforms. Regular meetings and collaborative planning sessions are common to ensure campaigns and announcements are coordinated. This role often acts as a bridge, gathering input from stakeholders and translating it into cohesive digital content, ensuring that all communications reflect the organization’s brand voice and objectives.

What Is a Digital Communications Manager?

A digital communications manager oversees digital and social marketing initiatives for a company. As a digital communications manager, you collaborate with the marketing and sales departments to develop online strategies that increase company and brand awareness. You make sure that all company communications have consistent messages--from blog posts and newsletters to video broadcasts. Qualifications to become a digital communications manager include a bachelor’s degree in communications, marketing, or a related field and several years of experience in a marketing or communications department.

What are the key skills and qualifications needed to thrive as a Digital Communications Manager, and why are they important?

To thrive as a Digital Communications Manager, you need expertise in content creation, digital marketing, analytics, and a relevant bachelor's degree in communications or marketing. Familiarity with content management systems (CMS), social media management tools, email marketing platforms, and analytics software like Google Analytics is typically required. Exceptional written communication, creativity, and project management skills are vital soft skills for excelling in this role. These competencies enable effective digital engagement, brand consistency, and measurable campaign success in a rapidly evolving online environment.

What is the highest paying digital job?

The highest paying digital job often is a Chief Digital Officer or Chief Technology Officer, roles that oversee digital strategy and technology implementation. These positions typically require extensive experience, leadership skills, and knowledge of digital tools and platforms, with salaries reaching into the high six or seven figures in large organizations.

What is the highest paying PR job?

The highest paying PR roles are typically senior executive positions such as Chief Communications Officer or Vice President of Communications, which can earn six-figure salaries or higher. These roles require extensive experience, strategic leadership skills, and often oversee large teams or global communications efforts.
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Digital Communications Manager jobs near you

Digital Communications Manager

City of McKinney, TX

Mckinney, TX • On-site

$74K - $108K/yr

Full-time

Posted 15 days ago

Job description

Salary : $74,752.90 - $108,394.24 Annually
Location : Human Resources, 401 E Virginia St. McKinney, TX 75069, TX
Job Type: Full Time
Job Number: 252600207
Department: Communication and Marketing
Opening Date: 06/16/2026
Closing Date: 6/30/2026 5:00 PM Central
Summary
TYPICAL HIRING RANGE:
$74,752.90 - $90,015.46 Annually
WORKING FOR THE CITY OF MCKINNEY
Working for the City of McKinney is more than a job. It is an opportunity to make a meaningful difference in the lives of others. It is also an opportunity to have a hand in the development of one of the fastest growing communities in the nation. Proudly recognized on the Top Workplaces USA list by USA TODAY, our team is dedicated to making McKinney one of the best places to work, live, and raise a family. That's why we exist. Join us and start making a difference today.
OUR CORE VALUES
City of McKinney employees work hard and at a very fast pace. However, we also look after and support one another. All of us are guided by four employee-inspired values - Respect, Integrity, Service, and Excellence (RISE). We are also supported by servant-based leaders who foster and support a healthy, family-oriented culture. All new employees are expected to embrace and live by our core values and commit to helping us sustain our exceptional work environment as a high performance organization (HPO).
SUMMARY OF POSITION
Under the direction of the Chief Communications and Marketing Officer and in close partnership with peer leadership team members, the Digital Communications Manager leads the City's digital communications strategy and oversees the planning, development, execution, and evaluation of digital content and engagement initiatives across social media, websites, video, e-newsletters, surveys, and online engagement platforms.
This position is responsible for ensuring the City's digital communications are strategic, timely, accurate, engaging, and aligned with organizational priorities and brand standards. The Digital Communications Manager develops and implements integrated digital communications strategies that strengthen community engagement, support organizational initiatives, enhance public trust, and effectively communicate with residents, stakeholders, employees, and media audiences.
The position directly supervises the Web Specialist and Video Producers and is responsible for establishing clear expectations, driving accountability, supporting professional development, and fostering a collaborative, high-performing team culture. The Digital Communications Manager works cross-functionally with departments, executive leadership, and communications peers to ensure consistency, alignment, and effectiveness across all digital communications efforts.
Essential Functions/Knowledge, Skills, & Abilities
GENERAL EXPECTATIONS FOR ALL EMPLOYEES
In order for us to continue to achieve our primary function of making McKinney a better place to live, work, and raise a family, we hold these expectations for all employees.
  • Learn and demonstrate an understanding of how team, department, and City goals are interconnected.
  • Contribute to a positive work culture.
  • Maintain regular and reliable attendance.
  • Ability to assess his/her work performance or the work performance of the team.
  • Contribute to the development of others and/or the working unit or overall organization.
  • Ability and willingness to work as part of a team, to demonstrate team skills, and to perform a fair share of team responsibilities.
  • Ability to continuously learn and develop through a mix of internal and external training opportunities, and if applicable, encourage subordinates to do the same.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Digital Communications Strategy and Content
  • Leads the planning, development, execution, and evaluation of the City's digital communications strategies and initiatives across social media, websites, video, e-newsletters, surveys, and online engagement platforms.
  • Serves as the City's lead digital content strategist and primary manager of the City's social media presence, including developing content, managing publishing and engagement, responding to public inquiries and comments, and ensuring timely, accurate, and brand-aligned communications across digital platforms.
  • Oversees and participates in the creation of digital campaigns, marketing initiatives, and communication plans that support organizational priorities, community engagement, educational outreach, and brand visibility.
  • Manages digital advertising, promoted content, and online engagement efforts to maximize audience reach, engagement, and effectiveness.
  • Ensures digital communications content is accurate, accessible, strategically aligned, visually compelling, and consistent across all digital channels and touchpoints.
  • Oversees the City's employee e-newsletters, websites, digital engagement platforms, and online survey efforts, including survey distribution, analysis, and reporting.
  • Conducts creative briefings and coordinates with internal staff, contractors, agencies, and creative partners to support effective execution of digital communications initiatives.
  • Ensures photo and video coverage of City events and initiatives as assigned.
Organizational Collaboration and Public Engagement
  • Collaborates closely with executive leadership, departments, and peer communications managers to ensure alignment, consistency, and strategic integration across communication initiatives.
  • Meets with departments to identify communication needs, recommend digital outreach strategies, and support organizational initiatives through effective digital engagement.
  • Builds and maintains strong professional relationships across departments and with external stakeholders to support collaboration, information sharing, and public trust.
  • Communicates complex or technical information clearly, accurately, and in plain but compelling language appropriate for diverse audiences.
  • Fosters positive interaction between city government and the community through responsive, transparent, and audience-focused digital communications.
Leadership and Team Management
  • Directly supervises the department Web Specialist and Video Producers by establishing clear expectations, managing performance, reinforcing accountability, supporting professional development, and fostering a collaborative, high-performing team culture.
  • Provides leadership and direction for digital content, web, video, and online engagement initiatives, ensuring alignment with departmental goals, organizational priorities, and brand standards.
  • Works in close partnership with department leadership team members to support alignment, communication consistency, shared ownership, and effective execution across communications initiatives.
  • Operates with a high level of professionalism, responsiveness, sound judgment, and ownership in managing high-visibility communications responsibilities and organizational priorities.
Crisis Communications and Strategic Response
  • Serves as a key member of crisis response efforts, including participation in Emergency Operations Center (EOC) communications during emergency events and rapidly developing situations.
  • Develops, coordinates, and distributes timely digital communications, holding statements, public updates, and related messaging during emergencies and high-profile situations.
  • Exercises strong judgment and professionalism in responding to politically sensitive, high-visibility, or complex public communications matters.
Analytics, Project Management, and Continuous Improvement
  • Manages project-based communications and marketing plans, ensuring projects are completed accurately, efficiently, and within established timelines and priorities.
  • Tracks, analyzes, and evaluates digital communication performance metrics, audience engagement data, and campaign effectiveness to inform decision-making and continuous improvement.
  • Identifies emerging digital trends, technologies, tools, and communication opportunities and recommends innovative strategies to improve organizational communication effectiveness.
  • Prepares applications and supporting materials for local, state, and national awards programs and recognition opportunities.
  • Represents the City on committees, task forces, boards, and working groups as assigned.
  • Maintains the ability to work evenings, weekends, and extended hours when events, meetings, emergencies, and organizational needs require.
  • Complies with all City policies, procedures, and attendance expectations.

OTHER JOB FUNCTIONS:
  • Perform other duties as assigned or directed.

KNOWLEDGE, SKILLS, ABILITIES, AND BEHAVIORS
  • Ability to embrace and embody the City's core values of Respect, Integrity, Service, and Excellence (R.I.S.E.).
  • Ability to communicate effectively with peers, supervisors, subordinates, and people to whom service is provided.
  • Ability to produce desired work outcomes, including quality, quantity, and timeliness.
  • Ability to plan and organize work, time, and resources, and if applicable, that of subordinates.
  • Strong knowledge of digital communications strategy, social media management, audience engagement, integrated marketing principles, web communications, and digital content development.
  • Demonstrated ability to operate strategically by anticipating communication needs, identifying opportunities and risks, and developing proactive communication solutions aligned with organizational priorities.
  • Strong judgment and ability to navigate complex, politically sensitive, and high-visibility situations with professionalism, discretion, accuracy, and sound decision-making.
  • Proven ability to lead and develop high-performing teams by establishing clear expectations, fostering accountability and collaboration, addressing performance issues constructively, and supporting professional growth and continuous improvement.
  • Ability to work in close partnership with executive leadership, departments, and peer managers to ensure alignment, consistency, and shared ownership across communications initiatives.
  • Demonstrated ability to develop clear, concise, strategically aligned, and audience-focused communications deliverables across a variety of digital platforms and communication channels.
  • Excellent writing, editing, proofreading, and verbal communication skills, including strong attention to detail and proficiency in AP style.
  • Ability to communicate complex or technical information in clear, compelling, and accessible language appropriate for diverse audiences.
  • Demonstrated ability to manage multiple high-visibility priorities simultaneously, adapt quickly to changing circumstances, and consistently deliver accurate, high-quality work in a fast-paced environment.
  • Strong organizational, project management, and time management skills, including the ability to prioritize effectively, manage competing deadlines, and drive projects through completion.
  • Demonstrated ability to build professional, trust-based relationships across teams and functions while maintaining appropriate professional boundaries and exercising sound judgment in the best interest of the organization.
  • Experience leveraging analytics, data, technology, and emerging digital tools to evaluate communication effectiveness, improve audience engagement, and support informed decision-making.
  • Ability to work collaboratively with cross-functional teams, external partners, contractors, and stakeholders to support effective communication outcomes.
  • Flexibility, professionalism, creativity, diplomacy, responsiveness, and attention to detail are essential.
  • Strong understanding of communications planning, campaign development, and strategic messaging.
  • Ability to embrace change, identify opportunities for improvement, and support innovation in communications practices and processes.
  • Budget management skills and the ability to use organizational resources effectively and responsibly.
  • Proficiency in Microsoft Office programs, social media management platforms, project management systems, web content management systems, and related communications technologies.
  • Ability to work in a fast-paced, dynamic environment and adept at using specialized knowledge while working collaboratively toward broad strategic goals and objectives.

Required Qualifications
MINIMUM QUALIFICATIONS
Any work related experience resulting in acceptable proficiency levels in the below Minimum Qualifications may be an acceptable substitute.
Bachelor's degree in Journalism, Marketing, Digital Communications, English or closely related field; Master's degree preferred; supplemented by five (5) or more years' experience that includes digital communications, social media, websites, communications strategy, creative services, communications, writing, and/or marketing; or an equivalent combination of training, experience or education, and two (2) or more years' experience in a communications management/supervisory role.
A record of creative achievement and driving creative innovation and an ability to show initiative in performing job duties and tying work to strategic communications and marketing plans and objectives.
PREFERRED QUALIFICATIONS
  • Familiarity with graphic design principles, Adobe Creative Suite, Wrike or other project management software, asset management systems and Web CMS, in addition to a well-rounded communications background.

CONDITIONS OF EMPLOYMENT
  • Must pass a drug screen and background check.
  • Must have Class C Texas Driver's License

Physical Demands/Supplemental
PHYSICAL DEMANDS
While performing the duties of this job, the employee is frequently (over 2/3 of the time) requir

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