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Director Of External Communications Jobs (NOW HIRING)

Exempt RWE Americas is seeking a strategic and dynamic Senior Director of External Communications to lead the development and implementation of the corporate communications external affairs strategy ...

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Director Of External Communications information

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$35K

$102.3K

$170K

How much do director of external communications jobs pay per year?

As of Aug 30, 2026, the average yearly pay for director of external communications in the United States is $102,257.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $126,000.00 per year, depending on experience, location, and employer.

What does a director of external communications do?

A Director of External Communications is responsible for managing and overseeing all communication between an organization and the public, including media relations, public relations strategies, and brand messaging. They ensure that the company's image and messaging are consistent across various external platforms, such as press releases, social media, and public events. Their role involves working closely with senior leadership to craft communication strategies that support business objectives and build positive relationships with stakeholders. They may also handle crisis communication and serve as a spokesperson for the organization.

What are the key skills and qualifications needed to thrive as a director of external communications?

To thrive as a Director Of External Communications, you need expertise in media relations, strategic messaging, and crisis communication, often supported by a degree in communications, public relations, or a related field. Familiarity with PR management platforms, media monitoring tools, and social media analytics is typically required. Outstanding leadership, storytelling ability, and interpersonal skills help foster positive stakeholder relationships and manage high-pressure situations. These competencies are vital for shaping public perception, protecting organizational reputation, and effectively conveying key messages to diverse audiences.

What are some common challenges faced by a director of external communications when managing an organization's public image?

A Director of External Communications often encounters the challenge of maintaining consistent messaging across multiple channels while responding quickly to emerging issues or crises. Balancing the interests of various stakeholders, including media, customers, and regulatory bodies, can be complex, especially in fast-paced industries. The role also requires staying ahead of media trends and proactively managing reputational risks. Successful Directors build strong relationships across departments to ensure unified communication and are skilled at adapting strategies to shifting market or public perceptions.

What is the difference between Director Of External Communications vs Public Relations Manager?

AspectDirector Of External CommunicationsPublic Relations Manager
CredentialsBachelor's degree; often advanced in communications, marketing, or related fieldsBachelor's degree; similar background in communications or PR
Work EnvironmentStrategic planning, overseeing external messaging, collaborating with executivesExecuting PR campaigns, media relations, managing press releases
Industry UsageUsed across industries for high-level external messagingCommon in PR agencies, corporate communications teams
Search & Comparison IntentHigh-level external communication roles, strategic leadershipOperational PR roles, media relations, campaign management

The main difference is that the Director Of External Communications focuses on strategic oversight and high-level external messaging, while the Public Relations Manager handles day-to-day PR activities and media relations. Both roles require similar credentials and are used across industries, but the director position involves broader strategic responsibilities.

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Infographic showing various Director Of External Communications job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 11% Part Time, and 2% Contract. Highlights an 88% Physical, 5% Hybrid, and 7% Remote job distribution, with an average salary of $102,257 per year, or $49.2 per hour.

Associate Director of External Communications (Business)

Palo Alto, CA โ€ข On-site

Cooley
Law Firmsย โ€ขย 1 - 5K employees

Full-time

Medical, Dental, Vision, Life, PTO

Posted 9 days ago


Job description

Associate Director of External Communications (Business)

Cooley is seeking an Associate Director of External Communications for Businessto join the Communications team.

Position summary: Working closely with the Director of Communications, firm leadership, the broader communications team and other business functions, the Associate Director of External Communications - Business will help shape and execute strategic external communications programs that enhance, differentiate and protect the department's and Cooley's reputation. The role will lead proactive media relations and reputation-building efforts across the department, helping to bring Cooley's perspective and client work to the forefront of the business, technology and legal developments shaping the innovation economy. Duties and responsibilities include, but are not limited to, the following:

Position responsibilities:

  • Lead and manage a team of in-house and agency communications professionals responsible for building and maintaining relationships with influential media
  • Work closely with the Department Chair and business practice leadership to develop communications strategies that support strategic priorities, strengthen Cooley's position in key markets and highlight the distinctive capabilities of the firm, its practices and lawyers
  • Oversee the strategic direction of the awards and recognitions program for the department, including prioritization, processes and the development of key submissions
  • Write and edit press releases, media pitches, talking points, statements and other firm communications
  • Develop and maintain reporting, policies, protocols and resources that support a coordinated and effective external communications function
  • Identify and shape compelling stories around the department, its clients and its lawyers, particularly across the industries and issues driving the innovation economy
  • Lead proactive external communications campaigns that position Cooley business lawyers as authoritative voices through earned media, social media, thought leadership and content promotion
  • Serve as a spokesperson and primary point of contact for media inquiries
  • Advise firm leaders and lawyers on media strategy, reputation management and sensitive or high-profile matters
  • Provide crisis communications counsel, media training and interview preparation
  • Develop messaging, media strategies, anticipated questions and responses, and other communications materials

Team leadership and management:

  • Serve as mentor to direct reports
  • Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies
  • Support business professional development and continued educational opportunities
  • In collaboration with immediate supervisor and HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
  • Perform other duties as assigned or required

Skills and experience:

Required:

  • After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
  • Ability to work extended and/or weekend hours, as required
  • Ability to travel, as required
  • Minimum 8 years' direct experience (e.g., communications, public relations experience with B2B clients and at a management level) with 4+ years' management experience (some at the senior level preferred)
  • Bachelor's degree preferably in English, Journalism, Communications, Marketing, Business or related field
  • Experience operating at a level beyond current role expectations, providing strategic leadership, influencing key decisions, and guiding team direction
  • Experience leading people and teams, including hiring, employee development, work assignment, performance management, coaching and corrective counseling
  • Strong working knowledge of and contacts within National print, broadcast and online media. Strong handle on financial markets and business concepts and related subject matter
  • Experience with crisis and issues management communications
  • Understanding of digital marketing, social media strategies, and content creation best practices

Preferred:

  • Experience working in a law firm, professional services, and/or PR agency environment.
  • 10+ years applicable experience strongly preferred

Competencies:

  • Strong executive presence and ability to build credibility and trust with partners on strategy and execution of communications objectives
  • Excellent written and verbal communication skills
  • Exceptional writing skills and strong attention to detail
  • Ability to lead others in developing and executing on initiatives and large-scale projects
  • Ability to motivate others and build effective and cooperative work teams
  • Strong interpersonal skills with ability to negotiate challenging situations and grasp internal politics
  • Judicious, fast-thinking and able to excel in a fast-paced environment
  • Ability to consistently meet deadlines, including self-set and multi-tasked
  • Ability to develop professional relationships both internally (with department members, lawyers and firm business professionals) and externally (with industry/regional associations, etc.)
  • Ability to simplify complex legal and business information into clear, accessible communication

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices.

EOE.

The expected annual pay range for this position with a full-time schedule is $200,000 - $240,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 25 days of Paid Time Off ("PTO") and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.