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How much do new car sales associate jobs pay per hour?

As of Jun 9, 2026, the average hourly pay for new car sales associate in the United States is $17.58, according to ZipRecruiter salary data. Most workers in this role earn between $13.46 and $18.27 per hour, depending on experience, location, and employer.

What are some common challenges faced by New Car Sales Associates and how can they be overcome?

New Car Sales Associates often face challenges such as meeting sales targets during slow market periods, handling customer objections, and staying updated with constantly changing vehicle features and promotions. Building strong product knowledge, actively listening to customer needs, and maintaining a positive attitude can help overcome these hurdles. Additionally, collaborating closely with finance and service departments enhances customer satisfaction and streamlines the sales process.

What does a New Car Sales Associate do?

A New Car Sales Associate is responsible for helping customers find and purchase new vehicles at a dealership. Their duties include greeting customers, explaining the features and benefits of different models, arranging test drives, negotiating prices, and assisting with the completion of sales paperwork. They also stay up-to-date on the latest vehicle models and financing options to provide accurate information. Excellent communication and customer service skills are essential in this role.

What are the key skills and qualifications needed to thrive as a New Car Sales Associate, and why are they important?

To thrive as a New Car Sales Associate, you need a solid understanding of automotive products, effective sales techniques, and often a high school diploma or equivalent. Familiarity with customer relationship management (CRM) systems, dealership inventory tools, and point-of-sale software is typically required. Outstanding communication, negotiation, and customer service skills help build trust and close deals. These abilities are crucial for driving sales performance, fostering customer loyalty, and meeting dealership targets in a competitive market.
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New Car Sales Associate jobs near you
Infographic showing various New Car Sales Associate job openings in the United States as of May 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $36,566 per year, or $17.6 per hour.
New Car Sales Associate

New Car Sales Associate

Gilchrist Automotive

Denison, TX • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 29 days ago

Job description

New Car Sales Associate
Location: Platinum Honda in Sherman/Denison, Texas 75020
As a Salesperson, you're one of the most important team members at Platinum Honda, Nissan & Toyota. You will assist all in-person guests with vehicle purchases in the show room and sales lot. You will strive to increase customer retention by providing genuine service and fully explaining product performance and the benefits to each guest. We're looking for a team player with an outgoing, customer-service approach to daily responsibilities. This is a great entry point for a career with us, for someone who already has customer service or a general sales background (like electronics, appliances, real estate, B2B, marketing, etc.)
What You'll Do:
  • Greet and offer tailored assistance to guests who enter the dealership showroom or sales lot
  • Offer test drives and obtain proper identification from all prospects prior to the drive
  • Deliver vehicles to customers and ensuring that the customer understands the vehicle's operating features, warranty, and paperwork
  • Maintain confidential customer information on a Dealership Management System.
  • Assist in writing complete sales orders and processes paperwork in accordance with the dealership's policies and procedures
  • Introduce customers to the Sales Managers for an opportunity to meet with management
  • Schedule appointments with interested buyers for test drives and delivery of vehicles
  • Drive yourself and the team to maintain a super work environment and get better every day

What You'll Need:
  • Full-time availability. You'll also need to be at least 18 years old
  • A valid driver's license and acceptable driving record
  • Strong communication skills with both Platinum staff and guests
  • A professional appearance and work ethic
  • Excellent organizational and follow up skills
  • Ability to multi-task in a fast-paced environment

What We Offer:
  • Unlock Your Potential - Free Training & Limitless Advancement Opportunities to Skyrocket Your Career Growth.
  • Health and Wellness First - Comprehensive Medical, Dental, and Vision Plans to Keep You and Your Family Thriving.
  • Enjoy Complimentary Group Life Insurance for Added Peace of Mind.
  • Your Network, Your Success - Employee Referral Bonus Program - Earn While Building a Stronger Team.
  • Shop and Save with our generous discounts on Sales, Service, and Parts at Any Platinum Location.
  • Secure Your Future - Build Wealth with 401k.
  • Smart Savings, Smart Choices - Health Savings Account - Save on Taxes for Qualified Expenses.
  • Training both in store and online

Apply