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Marketing Programs Specialist Jobs (NOW HIRING)

KlariVis

Marketing Programs Specialist

Roanoke, VA · On-site

$62K - $80K/yr

The Marketing Programs Specialist runs the day-to-day execution within the marketing department: campaigns get built and sent, posts get scheduled, leads get routed, and the reporting gets done. The ...

KlariVis

Marketing Programs Specialist

Roanoke, VA

$62K - $80K/yr

The Marketing Programs Specialist runs the day-to-day execution within the marketing department: campaigns get built and sent, posts get scheduled, leads get routed, and the reporting gets done. The ...

Symmetry

Marketing Programs Specialist

Scottsdale, AZ · On-site

We're looking for a Marketing Programs Specialist to be the operational backbone of our marketing engine-the person who turns strategy into shipped work across new business acquisition and client and ...

smcnorthamerica

Marketing Specialist

Noblesville, IN

Develop, implement, and track marketing programs such as trade shows, social media, promotional ... Qualifications for Marketing Specialist * Bachelor's degree in business administration, marketing ...

smcnorthamerica

Marketing Specialist

Noblesville, IN

Develop, implement, and track marketing programs such as trade shows, social media, promotional ... Qualifications for Marketing Specialist * Bachelor's degree in business administration, marketing ...

NetCost Market

Marketing Specialist

Brooklyn, NY · On-site

$65K/yr

Overview NetCost Market is seeking a Trade Marketing Specialist to lead the development and execution of in-store marketing campaigns, category activations, and vendor marketing programs across our ...

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Marketing Programs Specialist information

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$45K

$63.3K

$88.5K

How much do marketing programs specialist jobs pay per year?

As of Aug 6, 2026, the average yearly pay for marketing programs specialist in the United States is $63,289.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $79,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a marketing programs specialist?

To thrive as a Marketing Programs Specialist, you need expertise in campaign management, data analysis, and content creation, often supported by a degree in marketing or a related field. Familiarity with marketing automation platforms (such as HubSpot or Marketo), CRM systems, and analytics tools is typically required. Strong organizational skills, creativity, and effective communication help you coordinate cross-functional initiatives and deliver compelling campaigns. These skills are essential for driving successful marketing programs that generate leads and contribute to business growth.

What does a marketing programs specialist do?

A Marketing Programs Specialist is responsible for planning, executing, and optimizing marketing campaigns and programs that support a company’s business objectives. They work closely with product, sales, and creative teams to develop targeted initiatives, manage budgets, analyze campaign performance, and ensure consistency with brand messaging. Their role often involves coordinating events, digital marketing efforts, email campaigns, and lead generation activities to drive engagement and revenue growth.

How does a marketing programs specialist typically collaborate with sales and product teams to ensure campaign success?

A Marketing Programs Specialist frequently works closely with sales and product teams to align marketing campaigns with business goals and product offerings. This collaboration involves regular meetings to discuss campaign objectives, gather product insights, and share feedback on lead quality and conversion rates. By maintaining open communication channels, the specialist ensures that marketing initiatives are tailored to target customer needs and support the sales pipeline effectively. This cross-functional teamwork is essential for optimizing campaign performance and driving measurable results.
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Marketing Programs Specialist jobs near you
Infographic showing various Marketing Programs Specialist job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 18% Part Time, and 3% Contract. Highlights an 88% Physical, 1% Hybrid, and 11% Remote job distribution, with an average salary of $63,289 per year, or $30.4 per hour.

Marketing Programs Specialist

KlariVis

Roanoke, VA • On-site

$62K - $80K/yr

Full-time

Medical, Dental, Retirement

Posted 13 days ago

Job description

KlariVis is a data intelligence platform built by former bankers for financial institutions. We are passionate about solving the data and AI conundrum in the banking industry. We believe that the strength of our company lies in the strength of our people, and we are looking for empowered individuals to join our team.
The Marketing Programs Specialist runs the day-to-day execution within the marketing department: campaigns get built and sent, posts get scheduled, leads get routed, and the reporting gets done. The work spans email, social, events, campaigns, and marketing operations across the core KlariVis brand.
KlariVis is an AI-first company, and this role is built to work that way, using generative AI tools daily to move faster while keeping brand voice and accuracy under human review. Because the marketing team is small, this person owns the execution layer of the entire function, with meaningful surface area to own and grow early.
Essential Duties and Responsibilities include but are not limited to:
  • Email and automation: Build, QA, and send campaigns and nurture cadences in HubSpot from brief to deployment; keep lists, segments, and lifecycle stages clean; run A/B tests and report what worked; manage the send calendar; and protect deliverability throughout.
  • Social: Own the content calendar across LinkedIn and secondary channels; schedule and publish; adapt the content lead's material into channel-native posts; track followers; and manage community response, working hand in hand with the Content Marketing Manager, who creates social content for the executive team.
  • Events and field marketing: Assist the Events Coordinator with logistics for conferences, trade shows, and webinars; own webinar execution end to end, from registration pages and reminder sequences through day-of production and follow-up; and run pre- and post-event promotion, making sure attendees have accurate information on KlariVis as needed.
  • Integrated campaigns: Execute multi-channel campaigns against the plan and maintain the shared calendar so email, social, events, and web all line up; build and QA landing pages and forms wired to the CRM; keep tracking and UTM hygiene tight; repurpose core content into channel-specific assets across the funnel; and keep the asset library organized so the team reuses what exists.
  • Marketing operations: Handle day-to-day hygiene across HubSpot and Salesforce, including data integrity, lead routing, and clean hand-off to sales; build and maintain dashboards and recurring reports; and run project management in Monday.com so concurrent programs stay on schedule.
  • Website and SEO: Publish and update pages, blog posts, and resources in the CMS with clean formatting, links, and layout; maintain on-page SEO fundamentals such as metadata, alt text, and internal linking; monitor organic performance; and manage the gated resource library and the conversion paths that feed the CRM.
  • Working AI-first: Use generative AI tools every day to draft and repurpose copy across channels, build reusable prompts and workflows for recurring tasks, and compress the repetitive parts of campaign production and reporting, directing the tools and checking their output so brand voice and accuracy stay under human review.

KlariVis is headquartered in Roanoke, Virginia.
KlariVis offers a competitive compensation package including salary, medical, dental, HSA health benefits, 401(k) match, and flexible time off.
NOTE: Applicants must be currently based and authorized to work in the United States on a full-time basis. KlariVis does not sponsor applicants for work visas.
Requirements
  • 2 to 4 years running marketing execution in a B2B or SaaS environment, in a coordinator, specialist, operations, or campaign role.
  • Hands-on HubSpot experience: building emails, workflows, lists, and reports.
  • Working knowledge of a CRM, ideally Salesforce, with genuine ease around data hygiene and reporting.
  • Strong project management; you keep several programs moving at once without losing track, and you like it that way.
  • Clear, on-brand writing for email and social, with the sense to adapt tone to a professional banking audience.
  • Self-sufficient in Canva for everyday asset creation.
  • Fluency and curiosity with generative AI tools and already working in an AI-first way; you do not need to be an engineer.

Preferred
  • Experience marketing to banks, credit unions, or other financial institutions.
  • Familiarity with GA4 and social scheduling tools.
  • Landing-page and form-building experience.
  • Familiarity with the Adobe suite and virtual event platforms such as Zoom.
  • Video editing or basic multimedia production for repurposing webinar and event content.

Salary Description
62,000 - 80,000

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