Marketing Programs Specialist information
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$52.5K is the 25th percentile. Wages below this are outliers.
$49K - $52.9K
8% of jobs
$52.9K - $56.9K
10% of jobs
The median wage is $59.5K / yr.
$56.9K - $60.8K
21% of jobs
$64.5K is the 75th percentile. Wages above this are outliers.
$60.8K - $64.8K
20% of jobs
$64.8K - $68.7K
3% of jobs
$68.7K - $72.7K
0% of jobs
$72.7K - $76.6K
0% of jobs
$76.6K - $80.6K
2% of jobs
$80.6K - $84.5K
9% of jobs
$84.5K - $88.5K
9% of jobs
How much do marketing programs specialist jobs pay per year?
As of Aug 14, 2026, the average yearly pay for marketing programs specialist in the United States is $63,289.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $79,500.00 per year, depending on experience, location, and employer.
To thrive as a Marketing Programs Specialist, you need expertise in campaign management, data analysis, and content creation, often supported by a degree in marketing or a related field. Familiarity with marketing automation platforms (such as HubSpot or Marketo), CRM systems, and analytics tools is typically required. Strong organizational skills, creativity, and effective communication help you coordinate cross-functional initiatives and deliver compelling campaigns. These skills are essential for driving successful marketing programs that generate leads and contribute to business growth.
A Marketing Programs Specialist is responsible for planning, executing, and optimizing marketing campaigns and programs that support a company’s business objectives. They work closely with product, sales, and creative teams to develop targeted initiatives, manage budgets, analyze campaign performance, and ensure consistency with brand messaging. Their role often involves coordinating events, digital marketing efforts, email campaigns, and lead generation activities to drive engagement and revenue growth.
A Marketing Programs Specialist frequently works closely with sales and product teams to align marketing campaigns with business goals and product offerings. This collaboration involves regular meetings to discuss campaign objectives, gather product insights, and share feedback on lead quality and conversion rates. By maintaining open communication channels, the specialist ensures that marketing initiatives are tailored to target customer needs and support the sales pipeline effectively. This cross-functional teamwork is essential for optimizing campaign performance and driving measurable results.
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