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Marketing Programs Specialist Jobs (NOW HIRING)

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Marketing Programs Specialist information

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$45K

$63.3K

$88.5K

How much do marketing programs specialist jobs pay per year?

As of Aug 6, 2026, the average yearly pay for marketing programs specialist in the United States is $63,289.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $79,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a marketing programs specialist?

To thrive as a Marketing Programs Specialist, you need expertise in campaign management, data analysis, and content creation, often supported by a degree in marketing or a related field. Familiarity with marketing automation platforms (such as HubSpot or Marketo), CRM systems, and analytics tools is typically required. Strong organizational skills, creativity, and effective communication help you coordinate cross-functional initiatives and deliver compelling campaigns. These skills are essential for driving successful marketing programs that generate leads and contribute to business growth.

What does a marketing programs specialist do?

A Marketing Programs Specialist is responsible for planning, executing, and optimizing marketing campaigns and programs that support a company’s business objectives. They work closely with product, sales, and creative teams to develop targeted initiatives, manage budgets, analyze campaign performance, and ensure consistency with brand messaging. Their role often involves coordinating events, digital marketing efforts, email campaigns, and lead generation activities to drive engagement and revenue growth.

How does a marketing programs specialist typically collaborate with sales and product teams to ensure campaign success?

A Marketing Programs Specialist frequently works closely with sales and product teams to align marketing campaigns with business goals and product offerings. This collaboration involves regular meetings to discuss campaign objectives, gather product insights, and share feedback on lead quality and conversion rates. By maintaining open communication channels, the specialist ensures that marketing initiatives are tailored to target customer needs and support the sales pipeline effectively. This cross-functional teamwork is essential for optimizing campaign performance and driving measurable results.
More about Marketing Programs Specialist jobs
What job categories do people searching Marketing Programs Specialist jobs look for? The top searched job categories for Marketing Programs Specialist jobs are:
Infographic showing various Marketing Programs Specialist job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 18% Part Time, and 3% Contract. Highlights an 88% Physical, 1% Hybrid, and 11% Remote job distribution, with an average salary of $63,289 per year, or $30.4 per hour.

Global Business Programs Specialist

Ohio State University

Columbus, OH • On-site

Full-time

Posted 12 days ago


Job description

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Job Title:Global Business Programs SpecialistDepartment:Fisher College | Office of Global Business

The Global Business Program Specialist in the Office of Global Business at the Fisher College of Business is responsible for successfully managing long-term global experiential learning programs for undergraduate and graduate business students. This position would support global internship and fellowship programs at the college, with the portfolio of global programs including the Fisher Global Internships (FGI) and the Ohio Export Internship Program (OEIP). Successful management of global programs requires marketing and student recruitment, general student advising, application creation using Qualtrics surveys, application evaluation, Terra Dotta system maintenance, management of global third-party providers contracts and relationships, budget tracking of student payments and scholarship awards, student pre-departure preparation, and remote support and mentorship of students abroad on global programs.

The FGI program is made possible through partnerships with third-party providers of global internships, and the OEIP program is made possible through a partnership with the Ohio Department of Development (ODOD).The Global Business Program Specialist is responsible for negotiating fees and services with providers and leading the contract negotiations, signature collection, and invoice processing. Provider services that would be negotiated would include program locations, housing, and inclusions such as meals, excursions, supplemental courses, and in-country transportation. The Global Business Program Specialist is responsible for serving as a primary contact for ODOD for the Ohio State cohort of the OEIP program. Responsibilities would include collaboration with ODOD to ensure proper coordination with other participating universities in the recruitment and preparation of students in the OEIP program located throughout central Ohio.

The Global Business Program Specialist will lead a team of up to four undergraduate student employees throughout the academic school year. Managing the hiring, training, and task allocation to undergraduate student workers during the academic year is another key responsibility. Student employees assist in program management responsibilities as well as course delivery and grading. As a direct supervisor, the Global Business Program Specialist will approve timesheets in Workday, assign relevant projects and tasks, provide necessary support and trainings, and monitor and evaluate student performance.

The Global Business Program Specialist must be willing and able to travel internationally as an on-site resident director for global programs outside of the assigned portfolio as needed. Anticipated international travel would be no more than 2-3 weeks annually, typically during academic breaks throughout the year. Domestic travel may include domestic travel to industry conferences for professional development, or to present industry best-practices or research.

This position is a one-year term appointment and may be renewed based on business needs and funding availability.

Additional Information - This position will be a hybrid role, with two days remote and three days in the office each week. On-campus presence required for in-person student advising, student employee supervision, and event coordination.

Required Qualifications:

Bachelor's degree or equivalent education and/or experience. 4 years of experience in international business, higher education, or a related field. Knowledge of international business. Experience in program planning and administration. Experience working with students in global programs. Excellent leadership skills. Ability to work independently and delegate tasks effectively. Ability to work with varied stakeholders, including faculty, staff, students, alumni and external organizations.

Desired Qualifications

Master's degree or equivalent education and/or experience. Experience living, working, or studying abroad. Experience traveling with various student groups. Experience working in a university setting. Experience leading study abroad programs outside of the United States

Additional Information:

The target hiring range for this job profile is $51,500 - $67,250. The actual salary paid to an individual will vary based on multiple factors, including but not limit to, education, years of experience, internal equity, etc.

Location:Mason Hall (0252)Position Type:Term (Fixed Term)Scheduled Hours:40Shift:First Shift

Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process.

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The university is an equal opportunity employer, including veterans and disability.