The Role
The Applications Product Marketing Management (Apps PMM) team covers eight core application businesses: Sales, Service, Marketing, Commerce, Field Service, Revenue Management, IT Service, and Contact Center. While each cloud owns deep product expertise, this role owns the layer above it: the cross‑cloud, buyer‑first solution narratives that connect those products into cohesive stories that a CIO, CFO, or COO actually buys, and that convert directly into pipeline.
The ideal candidate is equally fluent in messaging and demand generation, treating the two as a single discipline. You will also serve as Apps' single point of contact for cross‑Salesforce initiatives, representing the portfolio in corporate campaigns, company‑wide launches, and cross‑BU programs run by Industries, Platform, or corporate Marketing. This role offers broad portfolio visibility, regular exposure to leadership across Apps and corporate Marketing, and true ownership spanning message strategy and pipeline growth.
Key Responsibilities
- Own the master solution narratives for the Apps portfolio, organized by buyer persona, business challenge, and industry vertical.
- Build the cross‑cloud use‑case library for the highest‑value scenarios enterprise buyers evaluate.
- Map messaging to how CIOs, CFOs, and COOs make purchasing decisions and build frameworks for Cloud CMOs and field teams.
- Turn solution narratives into high‑impact pipeline assets: first‑call decks, solution briefs, executive presentations, campaign frameworks, and field enablement.
- Own cross‑apps competitive positioning and operationalize into proof points, battle cards, and objection‑handling resources.
- Represent Apps in corporate‑level campaigns, company‑wide launches, and cross‑BU programs and bring the right context back into Apps.
Skills and Experience
- 10+ years in product or solution marketing within enterprise SaaS, with a proven track record marketing to multiple LOB buyers.
- Demonstrated success building use‑case and solution narratives centered on customer problems.
- Deep understanding of how narrative choices show up in campaign performance and pipeline, with experience working directly alongside demand generation partners.
- Fluency in enterprise buying dynamics, platform consolidation decisions, and how to position a multi‑product portfolio coherently.
- Proven ability to navigate and succeed within a highly matrixed organization by building strong relationships across cloud PMM teams and cross‑company stakeholders.
- Exceptional written communication skills, with the versatility to write an executive narrative, a solution brief, and a battle card in the same unified voice.
- Strong understanding of what Agentforce and AI agents do, combined with a habit of personally using AI tools to work faster and produce sharper output.
- A history of taking on scope beyond the formal job description and a visible ambition to grow into broader marketing leadership roles.
Nice to Have Experience
- Spanning multiple product lines or clouds within a single company.
- Professional background in consulting, revenue operations, or an LOB function prior to moving into marketing.
- An MBA or equivalent analytical rigor.
Accommodations
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.
Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications—without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between.