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Marketing Director Insurance Jobs in Decatur, GA

CorDx

Marketing Manager

Alpharetta, GA · On-site

As a Marketing Director at CorDx, you will be responsible for developing and implementing ... Medical Insurance Plan * Retirement Plan * Paid Time Off * Training & Development We are an equal ...

CorDx

Marketing Manager

Alpharetta, GA · On-site

As a Marketing Director at CorDx, you will be responsible for developing and implementing ... Medical Insurance Plan * Retirement Plan * Paid Time Off * Training & Development We are an equal ...

CorDx

Marketing Manager

Alpharetta, GA

As a Marketing Director at CorDx, you will be responsible for developing and implementing ... Medical Insurance Plan * Retirement Plan * Paid Time Off * Training & Development We are an equal ...

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All JobsMarketing Director Insurance JobsMarketing Director Insurance Jobs in Decatur, GA

Marketing Director Insurance information

See Decatur, GA salary details

$33.2K

$102K

$177.2K

How much do marketing director insurance jobs pay per year?

As of Jun 27, 2026, the average yearly pay for marketing director insurance in Decatur, GA is $101,976.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,800.00 and $128,400.00 per year, depending on experience, location, and employer.

What does a Marketing Director in Insurance do?

A Marketing Director in the insurance industry is responsible for developing and implementing marketing strategies to promote insurance products and services. They oversee market research, branding, advertising campaigns, and digital marketing initiatives to attract new clients and retain existing ones. Additionally, they often collaborate with sales teams, manage marketing budgets, and analyze market trends to ensure the company remains competitive. Their goal is to increase brand awareness and drive business growth within the insurance sector.

What are the key skills and qualifications needed to thrive as a Marketing Director in Insurance, and why are they important?

To thrive as a Marketing Director in Insurance, you need extensive experience in marketing strategy, brand management, and industry-specific knowledge, often supported by a degree in marketing or business. Familiarity with CRM platforms, digital marketing tools, analytics software, and relevant certifications such as Chartered Institute of Marketing (CIM) credentials are typically required. Exceptional leadership, strategic thinking, and communication skills set top performers apart by enabling them to lead teams and align marketing initiatives with business goals. These competencies are crucial for driving growth, maintaining compliance, and responding effectively to the dynamic insurance marketplace.

What is the simple definition of marketing?

Marketing, for a Marketing Director in insurance, is the process of promoting and selling insurance products by understanding customer needs, creating strategies to reach target audiences, and using tools like advertising and market research to increase sales and brand awareness.

What is the 3-3-3 rule for marketing?

The 3-3-3 rule in marketing suggests that a marketing professional should focus on three key areas: three target audiences, three core messages, and three channels for communication. This approach helps ensure clear messaging and effective outreach, which are essential skills for a Marketing Director in the insurance industry.

What are the 4 types of marketing?

The four main types of marketing are digital marketing, traditional marketing, content marketing, and relationship marketing. A Marketing Director in insurance often oversees these areas to reach target audiences, build brand awareness, and drive sales through various channels and strategies.

What are the main challenges faced by a Marketing Director in the insurance industry, and how can they be addressed?

Marketing Directors in the insurance sector often face challenges such as navigating complex regulatory environments, differentiating products in a competitive market, and effectively reaching target audiences who may be skeptical or overwhelmed by options. To address these, it's important to stay current with compliance requirements, leverage data analytics for precise targeting, and create clear, value-driven messaging. Collaborating closely with compliance, sales, and underwriting teams also ensures marketing strategies align with both legal standards and business goals.

Is marketing a well paid job?

Marketing Directors in the insurance industry typically earn competitive salaries that vary based on experience, location, and company size. They often receive additional compensation such as bonuses and benefits, reflecting the role's strategic importance and leadership responsibilities.
What job categories do people searching Marketing Director Insurance jobs in Decatur, GA look for? The top searched job categories for Marketing Director Insurance jobs in Decatur, GA are:
What cities near Decatur, GA are hiring for Marketing Director Insurance jobs? Cities near Decatur, GA with the most Marketing Director Insurance job openings:
Marketing Director Insurance jobs near you
Marketing Director, Americas Services

Marketing Director, Americas Services

Cushman & Wakefield

Atlanta, GA

$170K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 8 days ago

Cushman & Wakefield rating

7.6

Company rating: 7.6 out of 10

Based on 152 frontline employees who took The Breakroom Quiz

72nd of 154 rated real estate companies

Job description

Job Title

Marketing Director, Americas Services

Job Description Summary

The Services Marketing Director leads, develops and executes a strategic marketing plan for the Americas Services business. With a focus on Asset Services, Project & Development Services and Valuation & Advisory, the role will collaborate with our Global Marketing & Research organization to develop a robust marketing strategy that connects with our clients and prospects, drives revenue and increases brand awareness

Job Description

Responsibilities:

  • Strategize, develop, execute and measure results on an overall strategic marketing plan and individuals marketing campaigns on an ongoing basis
  • Partner with business leadership to understand business objectives and align marketing plan to these initiatives; provide subject matter expertise to help drive profitable revenue growth in concert with the business leadership teams
    • Use local competitive, client, and market insights to inform business strategies and optimize impact of marketing spend
    • Develop both a proactive, strategic posture with business leadership, along with requisite reactive, tactical posture
  • Partner with Marketing & Research's Centers of Excellence in digital, communications, creative, and research to develop comprehensive content plans to drive engagement throughout the client life cycle
  • Partner with other service line marcom leaders to share best practices, key insights, and competitive intelligence, and coordinate on overall talent management
  • Serve as a thought leader by developing and maintaining a strong understanding of the business, including key trends, client needs & wants, competitive analysis, future threats and opportunities, etc.
  • Optimize impact of marketing spend, ensure overall achievement of financial and other targets using a robust set of key performance indicators
  • Provide oversight and direction, ensure global standards are applied, and brand positioning is supported for all marcom activities
Qualifications:
  • 8+ years of experience
  • Bachelor's degree
  • Commercial Real Estate experience preferred, experience supporting professional services company required
  • Exceptional project management and organizational skills
  • Budget development experience with track record of consistent adherence to budget and timelines
  • Digital Marketing experience
  • Experience serving as primary marketing leader for an office or revenue group
  • Experience supporting all associated advertising, PR, events and business development activities in compliance with corporate guidelines
  • High level of proficiency in Microsoft Office Suite
  • Thorough knowledge of Adobe Creative Suite
  • Ability to interface with and communicate with clients
Competencies:
  • Excellent written and oral communication skills
  • Excellent presentation skills
  • Excellent analytical, problem solving, and conceptual skills
  • Ability to work effectively in a culturally and educationally diverse environment
  • Strong leadership qualities - communication, building and leveraging relationships, managing-up, down and across, stakeholder management and self confidence
  • Ability to influence peers and leaders
  • Ability to implement and enforce procedures
  • Successful track record of marketing results

Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.
The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate's experience and qualifications.
The company will not pay less than minimum wage for this role.
The compensation for the position is: $ 144,500.00 - $170,000.00Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.

In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or emailAccommodations@cushwake.com. Please refer to the job title and job location when you contact us.

INCO: "Cushman & Wakefield"

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