Director Multicultural Marketing Manager Jobs in Decatur, GA

Position OverviewAt PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success.
PNC is seeking a Senior Manager, Multicultural Brand Marketing to lead brand building efforts, with priority emphasis on the U.S. Hispanic segment, one of the fastest growing customer segments in the country.
This role is responsible for shaping and executing a long term brand strategy that increases awareness, relevance, and consideration of PNC as a bank of choice within Hispanic communities nationwide. A successful candidate will develop marketing campaigns that contribute to PNC's growth agenda as a top national bank.
Our established Brand Platform, Brillantemente Aburrido, is uniquely positioned to differentiate PNC. With our unbank-like tone and empathy advantage, the work we do for our customers is steady, dependable and reliable. Simply put, we aim to be boring with our customers' finances so they can live bolder, more fulfilling lives.
The Senior Manager will lead a small, dedicated bilingual team and act as both a creative brand builder and a strategic operator, balancing culturally fluent storytelling with rigorous measurement and performance narratives for senior leadership
Key Responsibilities
Brand & Creative Leadership
Must have a thorough understanding of the overarching PNC brand and expertise in branding, leading the Hispanic brand-building strategy, translating PNC's broader brand platform into culturally resonant, Spanish first and bilingual storytelling.
Learn and understand PNC's business imperatives, translating those objectives into actionable initiatives that resonate with multicultural audiences.
Lead development of high quality creative across channels, with a strong emphasis on traditional and digital advertising tactics, delivered with production excellence.
Own all external multicultural agency relationships and partner closely with internal creative, media and sponsorship teams to deliver work that feels authentic, modern, and culturally grounded.
Ensure creative work reflects deep understanding of Hispanic cultural nuances, language, values, and financial realities and appropriately upholds and elevates the PNC brand
Strategy & Market Development
Further build upon PNC's focused Hispanic marketing strategy to unlock national awareness over time, using priority geographies as proof points for broader investment.
Help define and evolve a 5 year growth narrative for Hispanic brand investment-balancing near term progress and KPIs with long term business objectives.
Serve as a strategic thought partner to Line of Business Growth marketing, helping shape how multicultural marketing ladders into PNC's overall growth strategy, supporting enterprise business objectives.
Measurement & Performance Storytelling
Establish clear brand KPIs (awareness, consideration, favorability, etc.) for the Hispanic segment and track performance rigorously.
Translate results into clear, credible performance stories for executive audiences-connecting brand investment to long term business value.
Use insights and results to help advocate for increased and sustained investment over time.
Team & Cross Functional Leadership
Lead, develop, and support a bilingual team by setting clear priorities while actively investing in individual growth, development, and career paths.
Cultivate an inclusive, collaborative team environment where people feel valued, supported, and genuinely enjoy working together.
Build strong, trusted partnerships grounded in respect, transparency, and shared goals.
Partner closely across media, analytics, retail, corporate communications, and regional teams to align efforts, listen to diverse perspectives, and deliver meaningful impact.
Required Skill: Must be fluent in English & Spanish (verbal and written)
Location: Is fully in-office and can be based in Pittsburgh, Cleveland, Chicago, DC., Birmingham, Atlanta, Philadelphia or Houston.PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.Job Description

• Leads the strategy and team that executes and implements integrated, multi-channel, strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Leads a team to define and drive alignment on business and marketing objectives, develop value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes thought leadership to build consensus among partners. Ensures team adapts to and optimizes for a changing business environment.
• Leads team to translate desired business outcomes into marketing strategy and execute complex, integrated marketing programs/ initiatives that may include advertising, sales content and internal communications. Leads and influences complex multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework. Establishes the budget and has the capability to apply policies and practices for planning and administering a budget. Manages activities including coordination with legal, compliance, finance, risk and other key partners.
• Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business marketing strategies and financial industry changes.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to:

• Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.
• Live the Values - Role models our values with transparency and courage.
• Enable Change - Takes action to drive change and innovation that will transform our business.
• Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making.
• Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred SkillsAdvertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-OrientedCompetenciesBusiness Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effectiveness Measurement, Influencing, Marketing Strategy and Positioning, Matrix Management, Problem SolvingWork ExperienceRoles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry experience is typically 8+ years. At least 5 years of prior management experience is typically required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.EducationBachelorsCertificationsNo Required Certification(s)LicensesNo Required License(s)Pay TransparencyBase Salary: $50,000.00 - $204,490.00Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.Application WindowGenerally, this opening is expected to be posted for two business days from 06/10/2026, although it may be longer with business discretion.BenefitsPNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visitpncthrive.com.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

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