We are seeking an experienced Vice President of Marketing to lead and execute the company's marketing strategy, customer acquisition efforts, and loyalty initiatives. This executive-level role will oversee brand development, digital marketing, customer retention, CRM, loyalty programs, and demand generation strategies designed to drive revenue growth and strengthen customer relationships.
Responsibilities:
- Develop and execute comprehensive marketing strategies that drive revenue, customer acquisition, and retention.
- Lead all digital marketing efforts including paid search, paid social, SEO, email marketing, website optimization, and marketing automation.
- Own and evolve the company's loyalty and customer retention programs, increasing engagement, repeat business, and customer lifetime value.
- Oversee CRM strategy, customer segmentation, lifecycle marketing, and personalized customer communications.
- Manage marketing budgets and allocate resources to maximize ROI and business performance.
- Develop performance dashboards and regularly report on KPIs including lead generation, conversion rates, customer acquisition costs, retention, and loyalty metrics.
- Partner with Sales, Operations, Product, and Executive Leadership to align marketing initiatives with business objectives.
- Lead agency relationships, vendors, and internal marketing teams.
- Drive data-driven decision-making through analytics, customer insights, and market research.
- Build, mentor, and develop a high-performing marketing team.
- 10+ years of progressive marketing experience, including leadership experience managing teams and budgets.
- Demonstrated success leading digital marketing programs across paid media, SEO, email, social media, website optimization, and marketing automation.
- Strong experience developing and managing loyalty, retention, rewards, or CRM marketing programs.
- Proven track record of driving customer acquisition, engagement, retention, and revenue growth.
- Deep understanding of marketing analytics, attribution, customer journey mapping, and performance measurement.
- Experience managing multi-channel marketing campaigns and cross-functional initiatives.