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Marketing Data Analyst Jobs in Iowa (NOW HIRING)

Athene

Marketing Sr. Analytics Partner

West Des Moines, IA · On-site

$100K - $124K/yr

Manage, analyze, and maintain marketing data, audience segments, and campaign lists that support targeted email, direct mail, digital advertising, events, and other marketing initiatives. * Partner ...

DSI

Financial Data Analyst

Urbandale, IA · On-site

Our comprehensive services include sales management, marketing support, hardware logistics ... Analyze vendor data, ensuring changes are applied to current vendor payment processes * Identifying ...

DSI

Financial Data Analyst

Urbandale, IA

Our comprehensive services include sales management, marketing support, hardware logistics ... Analyze vendor data, ensuring changes are applied to current vendor payment processes * Identifying ...

DSI

Financial Data Analyst

Urbandale, IA · On-site

Our comprehensive services include sales management, marketing support, hardware logistics ... Analyze vendor data, ensuring changes are applied to current vendor payment processes * Identifying ...

Demand.com

Marketing Director (Remote)

Des Moines, IA · Remote

... analytical, strategic, and leadership skills * Excellent communication and execution abilities Why DemandFactor * High-impact leadership role * Full ownership and autonomy to shape marketing * Data ...

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All JobsMarketing Data Analyst JobsMarketing Data Analyst Jobs in Iowa

Marketing Data Analyst information

See Iowa salary details

$18

$41

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How much do marketing data analyst jobs pay per hour?

As of Aug 30, 2026, the average hourly pay for marketing data analyst in Iowa is $41.91, according to ZipRecruiter salary data. Most workers in this role earn between $32.50 and $50.58 per hour, depending on experience, location, and employer.

What is a marketing data analyst?

Marketing Data Analysts are professionals who collect, analyze, and interpret data related to marketing campaigns and customer behavior. They use tools such as Excel, SQL, and statistical software to uncover trends, measure campaign effectiveness, and provide actionable insights that help businesses make informed marketing decisions. Their work supports strategy development, optimizes marketing spend, and helps organizations better understand their target audience. Marketing Data Analysts typically collaborate with marketing teams, management, and other stakeholders to translate complex data into clear, impactful recommendations.

What are the key skills and qualifications needed to thrive as a marketing data analyst?

To thrive as a Marketing Data Analyst, you need strong analytical skills, proficiency in statistics, and a background in marketing, business, or a related field. Familiarity with data visualization tools (such as Tableau or Power BI), statistical software (like R or Python), and experience with CRM and marketing analytics platforms are typically required. Attention to detail, problem-solving, and clear communication are essential soft skills for translating complex data into actionable marketing insights. These abilities ensure accurate data interpretation, effective strategy development, and clear communication of insights that drive marketing success.

How does a marketing data analyst typically collaborate with other departments within a company?

A Marketing Data Analyst regularly works with cross-functional teams, such as marketing, sales, product management, and IT. They collaborate to gather data requirements, interpret results, and translate analytical findings into actionable strategies. This collaborative environment helps ensure that marketing campaigns are data-driven and aligned with broader business objectives. Strong communication skills are essential, as analysts often present complex insights to non-technical stakeholders.

What is the difference between Marketing Data Analyst vs Data Scientist?

AspectMarketing Data AnalystData Scientist
Required CredentialsBachelor's in Marketing, Business, or Data Analysis; certifications like Google Data AnalyticsBachelor's or higher in Computer Science, Statistics, or related; advanced certifications often preferred
Work EnvironmentMarketing teams, advertising agencies, retail, e-commerceTech companies, finance, healthcare, research institutions
Employer & Industry UsageMarketing departments, advertising firms, retail companies

While both roles analyze data to inform decisions, Marketing Data Analysts focus on marketing metrics and consumer insights, whereas Data Scientists develop complex models and algorithms across various domains. The roles share similar educational backgrounds and tools but differ in scope and application.

How much does a marketing data analyst make in the US?

The average salary for a marketing data analyst in the US is around $65,000 to $85,000 per year, depending on experience, location, and industry. Entry-level roles typically start lower, while experienced analysts with advanced skills in data visualization and analytics tools can earn higher salaries.
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Marketing Data Analyst jobs near you
Infographic showing various Marketing Data Analyst job openings in Iowa as of August 2026, with employment types broken down into 2% As Needed, 83% Full Time, 13% Part Time, and 2% Contract. Highlights an 85% Physical, 4% Hybrid, and 11% Remote job distribution, with an average salary of $87,174 per year, or $41.9 per hour.

Marketing Sr. Analytics Partner

Athene

West Des Moines, IA • On-site

$100K - $124K/yr

Full-time

Re-posted 9 days ago

Athene rating

7.1

Company rating: 7.1 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

Job description

We are driven to do more. More for our customers and the financial professionals who offer our products. If you are driven to do more and love the challenge of pursuing more, Athene is your kind of company. You will find we offer more than the basics to create an inclusive and dynamic work environment at our various locations.

Purpose:

Athene is seeking a Marketing Senior Analytics Partner to join our collaborative Marketing team, where data, insights, and innovation drive strategic decision-making and meaningful customer engagement. In this role, you'll help power targeted marketing campaigns by transforming complex data into actionable insights, managing audience segmentation, and ensuring high-quality marketing data that enables personalized experiences across multiple channels.

Accountabilities:

  • Manage, analyze, and maintain marketing data, audience segments, and campaign lists that support targeted email, direct mail, digital advertising, events, and other marketing initiatives.

  • Partner with cross-functional stakeholders to define audience requirements, recommend segmentation strategies, and ensure campaign data quality, governance, and compliance with distribution partner preferences.

  • Perform data analysis to identify trends, solve complex data challenges, and generate insights that improve campaign performance and marketing effectiveness.

  • Develop and maintain documentation, including marketing data dictionaries, process documentation, and governance standards to support scalable operations.

  • Support reporting and performance analysis across digital marketing initiatives using data visualization and business intelligence tools while identifying opportunities for process automation and continuous improvement.

  • Leverage AI-enabled tools and advanced analytics to enhance data preparation, audience development, reporting efficiency, and marketing decision-making while maintaining appropriate governance and data integrity.


Qualifications and Experience:

  • 4+ years of relevant experience in marketing analytics, business intelligence, data analytics, campaign analytics, database marketing, or relevant professional experience, preferred.

  • Experience working with relational databases, SQL, data mining, and integrating data from multiple sources to support business and marketing decisions.

  • Experience with Tableau, Power BI, or other data visualization tools, along with marketing analytics platforms such as Google Analytics, CRM, CDP, and digital media performance reporting.

  • Advanced Microsoft Excel skills with demonstrated analytical, critical thinking, problem-solving, organizational, and project management capabilities.

  • Experience leveraging AI tools such as ChatGPT, Claude, Copilot, or similar technologies to improve analytics workflows, reporting, process efficiency, and insight generation.

  • Bachelor's degree in Statistics, Mathematics, Data Analytics, Finance, Economics, Business, or a related field, or equivalent combination of education and relevant professional experience.

Drive. Discipline. Confidence. Focus. Commitment. Learn more about working at Athene.

Athene is a Military Friendly Employer! Learn more about how we support our Veterans.

Athene is committed to inclusion and is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, veteran status or any other status protected by federal, state or local law.

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