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Marketing Assistant Jobs in Springfield, MA (NOW HIRING)

NY Marketing Firm

PAID INTERNSHIP

Hartford, CT · On-site

This is a unique opportunity to assist in event planning, marketing, production, and promotion. The ideal candidate brings a wealth of knowledge of the various social media tools available (Facebook ...

NY Marketing Firm

PAID INTERNSHIP

Hartford, CT · On-site

This is a unique opportunity to assist in event planning, marketing, production, and promotion. The ideal candidate brings a wealth of knowledge of the various social media tools available (Facebook ...

NY Marketing Firm

PAID INTERNSHIP

Hartford, CT

This is a unique opportunity to assist in event planning, marketing, production, and promotion. The ideal candidate brings a wealth of knowledge of the various social media tools available (Facebook ...

NY Marketing Firm

PAID INTERNSHIP

Hartford, CT

This is a unique opportunity to assist in event planning, marketing, production, and promotion. The ideal candidate brings a wealth of knowledge of the various social media tools available (Facebook ...

NY Marketing Firm

PAID INTERNSHIP

Hartford, CT · On-site

This is a unique opportunity to assist in event planning, marketing, production, and promotion. The ideal candidate brings a wealth of knowledge of the various social media tools available (Facebook ...

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Showing results 41-60

All JobsMarketing JobsMarketing Assistant JobsMarketing Assistant Jobs in Springfield, MA

Marketing Assistant information

See Springfield, MA salary details

$22.4K

$44.2K

$57.9K

How much do marketing assistant jobs pay per year?

As of Aug 18, 2026, the average yearly pay for marketing assistant in Springfield, MA is $44,232.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,900.00 and $49,200.00 per year, depending on experience, location, and employer.

What is a marketing assistant?

Marketing assistants are entry-level professionals who support the marketing team with administrative and operational tasks. They help coordinate marketing campaigns, conduct market research, manage social media accounts, organize promotional events, and assist with creating marketing materials. Their role is essential for ensuring that marketing projects run smoothly and deadlines are met. Marketing assistants often gain valuable experience that can lead to more advanced positions in marketing.

What does a marketing assistant do?

A marketing assistant is a valuable asset to any marketing team. A marketing assistant helps plan and develop web and print campaigns to drive traffic to website or stores and increase brand awareness. They assist in building sales strategies, promotional marketing, and traditional media advertisements. They work with web analytic tools to monitor user visits and track trends. Marketing assistants will collaborate with their teammates and sales personnel to create sales materials and presentations.

What are the key skills and qualifications needed to thrive as a marketing assistant, and why are they important?

To thrive as a Marketing Assistant, you need a solid understanding of marketing principles, strong organizational skills, and often a bachelor’s degree in marketing or a related field. Familiarity with digital marketing tools, social media platforms, content management systems (CMS), and analytics software like Google Analytics is typically required. Excellent communication, creativity, and attention to detail are crucial soft skills that help you excel in this role. These skills and qualities are important because they enable you to efficiently support marketing campaigns, maintain brand consistency, and contribute to overall team success.

What are some common challenges faced by marketing assistants, and how can they effectively manage them?

Marketing Assistants often juggle multiple projects with tight deadlines, making time management a key challenge. They also need to adapt quickly to changing campaign priorities and feedback from various teams, such as sales and creative. To succeed, it's helpful to maintain clear communication with supervisors, stay organized with task management tools, and proactively seek clarification when priorities shift. Building strong relationships with team members also supports smoother collaboration and helps resolve issues more efficiently.

What is the difference between Marketing Assistant vs Marketing Coordinator?

AspectMarketing AssistantMarketing Coordinator
ResponsibilitiesSupports marketing campaigns, handles administrative tasks, assists with content creationCoordinates marketing projects, manages schedules, oversees campaign execution
Required SkillsBasic marketing knowledge, communication skills, organizational abilitiesProject management, communication, strategic planning
ExperienceEntry-level or 1-2 years in marketing2+ years, more involved in campaign management
Work EnvironmentOffice setting, supporting marketing teamOffice or remote, managing multiple projects

While both roles support marketing efforts, a Marketing Assistant typically handles administrative and support tasks, whereas a Marketing Coordinator manages specific campaigns and project coordination. The Coordinator role often requires more experience and strategic involvement, making it a step up in responsibility.

How much do assistant marketing get paid?

Assistant marketing roles typically have a median annual salary ranging from $40,000 to $55,000, depending on experience, location, and industry. Entry-level positions may start lower, while experienced assistants or those with specialized skills can earn higher wages. Compensation often includes benefits such as health insurance and paid time off.

How much do you get paid as a marketing assistant?

The average salary for a marketing assistant typically ranges from $35,000 to $50,000 per year, depending on experience, location, and industry. Entry-level roles may start lower, while those with specialized skills or certifications can earn higher wages. Salaries often include benefits such as health insurance and paid time off.

Is a marketing assistant a good job?

A marketing assistant role is an entry-level position that provides experience in marketing strategies, communication, and data analysis. It can be a good starting point for a career in marketing, offering opportunities to develop skills and advance to higher roles with experience and additional training.

Is a marketing assistant a good job?

A marketing assistant role is an entry-level position that provides experience in marketing strategies, communication, and data analysis. It can be a good starting point for a career in marketing, offering opportunities for skill development and advancement. The job typically involves supporting marketing campaigns, using tools like CRM software, and working in a team environment.

What do you do as an assistant marketing?

An assistant marketing supports the marketing team by helping develop and implement marketing strategies, managing social media accounts, creating content, and coordinating campaigns. They often use tools like marketing software and analytics platforms and may handle administrative tasks related to marketing projects. The role requires good communication skills and knowledge of marketing principles.

What is the role of a assistant marketing?

An assistant marketing supports the marketing team by helping with campaign coordination, market research, content creation, and administrative tasks. They often use tools like social media platforms and marketing software, and may require strong communication and organizational skills. The role helps ensure marketing efforts run smoothly and effectively.
More about Marketing Assistant jobs

What are the most commonly searched types of Marketing jobs in Springfield, MA?

The most popular types of Marketing jobs in Springfield, MA are:

What are popular job titles related to Marketing Assistant jobs in Springfield, MA?

For Marketing Assistant jobs in Springfield, MA, the most frequently searched job titles are:

What job categories do people searching Marketing Assistant jobs in Springfield, MA look for?

The top searched job categories for Marketing Assistant jobs in Springfield, MA are:

What cities near Springfield, MA are hiring for Marketing Assistant jobs?

Cities near Springfield, MA with the most Marketing Assistant job openings:

Marketing Assistant jobs near you
Infographic showing various Marketing Assistant job openings in Springfield, MA as of August 2026, with employment types broken down into 2% As Needed, 74% Full Time, 20% Part Time, 1% Temporary, and 3% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $44,232 per year, or $21.3 per hour.

Sales and Marketing Manager

Senior Helpers - West Hartford

West Hartford, CT

Full-time

Re-posted 28 days ago

Job description

At Senior Helpers of Central West Hartford, we provide high-quality care to seniors in the comfort of their homes. Every team member contributes to our mission of providing this exceptional in-home care every day. We are proud to be part of a franchise system that is the first and only national in-home care provider to receive certification as a Great Place to Work.

We are seeking an experienced Sales and Marketing Coordinator to join our team. The Sales & Marketing Coordinator will be responsible for directly generating new client leads by building relationships. This role will be accomplished by developing, maintaining, and expanding relationships with community professionals who can refer potential clients. This role is responsible for maintaining and developing new, innovative marketing methods in line with industry best practices.

Reports to:
Owner

Primary Responsibilities (including, but not limited to):

  • Analyze market conditions and trends, including, but not limited to, competitors and influence centers; the overall goal is to explore areas of business opportunity.
  • Identify the local influence centers (hospitals, senior living communities, including independent, assisted, memory care, skilled nursing, rehabilitation, respite care, hospice, home health, physician practices, VA, and other related healthcare providers to determine referral sources and build lasting and meaningful
  • relationships.
  • Develop and manage new referral sources through face-to-face meetings, networking, and digital strategies.
  • Coordinate and manage digital marketing functions with the direction and collaboration of leadership/owner. Organize daily network and relationship-building tasks. Arrange presentations of Senior Helpers' services at meetings in healthcare and senior-related organizations.
  • Personally visit and arrange meetings with people responsible for or in a position to refer clients. Contact and engage with 8 to 10 referral sources daily to build relationships and secure referrals.
  • Utilize the monthly marketing calendar and plan to coordinate activities.
  • Attend trade shows, conferences, and community networking events representing Senior Helpers services. Network with others in the industry to develop additional referral sources.
  • Assist in coordinating and managing various marketing and advertising methods, including social media, digital marketing, direct mail, and print ads, with assistance from the Franchisor's Marketing team.
  • Maintain and manage a (CRM) Customer Relationship Management system.
  • Develop and maintain weekly activity reports and track KPIs and marketing data.
  • Meet or exceed sales objectives.
  • Always represent the company with professionalism.
  • Qualifications/Requirements
  • Associate degree in marketing or related field and two years of related work experience in marketing, sales, and/or business development in home care, home health, or healthcare in lieu of degree
  • Minimum of one year's experience in the healthcare industry developing and managing and sales strategy preferred.
  • Must have exceptional organizational, rapport-building skills and excellent follow-up, be an active listener and attentive to detail, as well as prioritize tasks in a changing environment.
  • Must possess excellent communication skills. Ability to maintain consistent
  • relationships with prospects and referral sources.
  • Individual who is solutions driven, motivated, and results-oriented to maximize growth potential.
  • Ability to develop partnerships by gaining the commitment and buy-in of others.
  • Understanding and adhering to SMART goals and other performance goals set by the supervisor.
  • Proficiency in Microsoft Word Excel_ PowerPoint, Internet, and Outlook required.
  • Ability to learn software programs quickly.
  • Ability to work independently and as well as a positive member of the team.
  • Must have a valid driver’s license with a good driving record and reliable transportation.
  • Must be adaptable to traveling within the assigned territory (West Hartford, Farmington, Bloomfield, New Britain, Berlin).We are an independently owned and operated Senior Helpers franchised business. Through its franchisees, Senior Helpers is the nation's premier provider of in-home senior services ranging from specialized care for those with Dementia related diseases, Alzheimer’s, and Parkinson's, to companionship and hygiene/personal care, all to help individuals looking for support and assistance with daily activities. Founded in 2002 with a vision to help seniors age with dignity despite age-related illnesses and mobility challenges, Senior Helpers has over 300 combined franchised-corporate store businesses that have cared for tens of thousands of seniors. Senior Helpers' culture is based on strong core values, recognition of achievements, and respect.

We are an equal opportunity employer and prohibit discrimination/harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We are a Drug-Free Workplace.

Job Type: Full-time

Experience:

  • Microsoft Excel: 3 years (Required)
  • Marketing: 3 years (Required)

License/Certification:

Driver's License (Required)

Ability to Relocate:

West Hartford, CT: Relocate before starting work (Required)

Willingness to travel:

100% (Preferred)

Work Location: On the road

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