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Content Marketing Assistant Jobs in Springfield, MA

Robert Half

Web Content Specialist

Hartford, CT · Remote

$34 - $39/hr

Support email marketing initiatives and campaign execution, as needed * Assist with audience ... Experience with content management systems; Optimizely CMS strongly preferred * Experience creating ...

New

Fine Fettle

Marketing Specialist

Hartford, CT · Hybrid

Campaign Development & Management: * Assist in the development and execution of digital marketing ... Schedule and manage retail digital signage and TV content through OptiSigns. Performance Analysis ...

Fine Fettle

Marketing Specialist

Hartford, CT · On-site

$60K - $65K/yr

Campaign Development & Management: * Assist in the development and execution of digital marketing ... Schedule and manage retail digital signage and TV content through OptiSigns. Performance Analysis ...

NY Marketing Firm

PAID INTERNSHIP

Hartford, CT

This is a unique opportunity to assist in event planning, marketing, production, and promotion. The ... content. Research and implement new and alternative ways to leverage social media activities to ...

NY Marketing Firm

PAID INTERNSHIP

Hartford, CT

This is a unique opportunity to assist in event planning, marketing, production, and promotion. The ... content. Research and implement new and alternative ways to leverage social media activities to ...

NY Marketing Firm

PAID INTERNSHIP

Hartford, CT

This is a unique opportunity to assist in event planning, marketing, production, and promotion. The ... content. Research and implement new and alternative ways to leverage social media activities to ...

NY Marketing Firm

PAID INTERNSHIP

Hartford, CT

This is a unique opportunity to assist in event planning, marketing, production, and promotion. The ... content. Research and implement new and alternative ways to leverage social media activities to ...

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All JobsContent Marketing JobsContent Marketing Assistant JobsContent Marketing Assistant Jobs in Springfield, MA

Content Marketing Assistant information

See Springfield, MA salary details

$22.9K

$45.3K

$59.3K

How much do content marketing assistant jobs pay per year?

As of Aug 8, 2026, the average yearly pay for content marketing assistant in Springfield, MA is $45,287.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,900.00 and $50,300.00 per year, depending on experience, location, and employer.

What is the difference between Content Marketing Assistant vs Social Media Coordinator?

AspectContent Marketing AssistantSocial Media Coordinator
Required CredentialsBachelor's in Marketing, Communications, or related fieldBachelor's in Marketing, Communications, or related field
Work EnvironmentMarketing teams, content creation departmentsSocial media teams, digital marketing departments
Employer & Industry UsageAdvertising agencies, corporate marketing, media companiesBrands, agencies, media firms focusing on social platforms
Common Search & Comparison IntentUnderstanding content creation and marketing support rolesManaging social media presence and engagement

The Content Marketing Assistant and Social Media Coordinator roles share similar educational backgrounds and often work within marketing teams. However, the Content Marketing Assistant focuses on creating and supporting overall content strategies, while the Social Media Coordinator specializes in managing social media platforms and engagement. Both roles are essential in digital marketing but serve different functions within a company's marketing efforts.

What are the key skills and qualifications needed to thrive as a content marketing assistant, and why are they important?

To thrive as a Content Marketing Assistant, you need strong writing, editing, and research skills, often supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (CMS) like WordPress, basic SEO tools, and social media platforms is typically required. Creativity, attention to detail, and effective teamwork are essential soft skills that help produce engaging content and collaborate with various stakeholders. These skills ensure the creation and distribution of high-quality, targeted content that drives brand awareness and audience engagement.

What are some common challenges faced by content marketing assistants, and how can they overcome them?

Content Marketing Assistants often juggle multiple projects with tight deadlines, making time management a key challenge. They may also need to adapt quickly to changing content strategies or feedback from various stakeholders, which requires flexibility and strong communication skills. Building proficiency in content management systems and analytics tools can help streamline their workflow. Proactively seeking feedback and collaborating closely with writers, designers, and social media teams can further enhance both content quality and professional growth.
What are the most commonly searched types of Content Marketing jobs in Springfield, MA? The most popular types of Content Marketing jobs in Springfield, MA are:
What are popular job titles related to Content Marketing Assistant jobs in Springfield, MA? For Content Marketing Assistant jobs in Springfield, MA, the most frequently searched job titles are:
What job categories do people searching Content Marketing Assistant jobs in Springfield, MA look for? The top searched job categories for Content Marketing Assistant jobs in Springfield, MA are:
What cities near Springfield, MA are hiring for Content Marketing Assistant jobs? Cities near Springfield, MA with the most Content Marketing Assistant job openings:
Content Marketing Assistant jobs near you
Infographic showing various Content Marketing Assistant job openings in Springfield, MA as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 21% Part Time, 1% Temporary, and 2% Contract. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $45,287 per year, or $21.8 per hour.

Web Content Specialist

Robert Half

Hartford, CT • Remote

$34 - $39/hr

Temporary

Posted 3 days ago

New

Job description

Robert Half's marketing & creative client is seeking a Web Content Specialist for a 1+ month contract opportunity in the Greater Hartford area. This is a remote, 40-hour-per-week position; candidates must be willing and able to work Eastern (EST) hours. This role will support a busy marketing team by managing website content, publishing digital assets, and maintaining web pages within Optimizely CMS. The ideal candidate has hands-on experience with content management systems, web publishing, quality assurance, and digital marketing best practices. Experience with email marketing platforms, including Pardot/Marketing Cloud Account Engagement, is a strong plus for additional projects.


Key Responsibilities:

  • Create, update, publish, and maintain website content within Optimizely CMS
  • Build and manage web pages, landing pages, and content templates
  • Ensure content accuracy, functionality, responsiveness, and user experience quality
  • Support website content initiatives and digital marketing campaigns
  • Conduct content audits and quality assurance reviews across the website
  • Troubleshoot content, formatting, and publishing issues
  • Partner with marketing teams and internal stakeholders on website updates
  • Ensure content aligns with branding, accessibility, SEO, and UX best practices
  • Monitor website performance and analyze content effectiveness
  • Maintain digital publishing workflows and content standards
  • Coordinate with designers and other stakeholders on web content updates


Additional Responsibilities (Email Marketing Experience Preferred):

  • Support email marketing initiatives and campaign execution, as needed
  • Assist with audience segmentation, email builds, testing, and deployment activities, as applicable
  • Degree in marketing, management, or related
  • 2+ years of website content management or digital marketing experience
  • Experience with content management systems; Optimizely CMS strongly preferred
  • Experience creating, updating, and publishing website content and landing pages
  • Understanding of web content best practices, accessibility, SEO, and UX principles
  • Experience with content QA, digital publishing workflows, and website maintenance
  • Working knowledge of HTML and CSS
  • Ability to analyze website performance data and identify trends
  • Strong attention to detail and organizational skills
  • Excellent communication and stakeholder collaboration abilities
  • Bonus: Experience with Salesforce, Pardot, Marketing Cloud Account Engagement, or similar email marketing platforms preferred
Robert Half logo

About Robert Half

Sourced by ZipRecruiter

Founded in 1948, Robert Half pioneered the idea of professional talent solutions to connect opportunities at great companies with highly skilled job seekers. As business needs changed, we evolved to offer specialized talent solutions for finance and accounting, technology, administrative and customer support, creative and marketing, and legal fields. In 2002, we introduced our subsidiary, Protiviti, a global independent risk consulting and internal audit service, to support companies as they faced more strategic business challenges.

Industry

Recruiting and staffing services

Company size

10,000+ Employees

Headquarters location

San Ramon, CA, US

Year founded

1948

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