Content Marketing Assistant Jobs in Springfield, MA

Bob's Discount Furniture is looking for a detail-oriented and motivated Digital Content Coordinator to join our Creative Operations team. This is a hands-on, execution-focused role that sits at the heart of our digital asset ecosystem - responsible for the day-to-day management of our Digital Asset Management platform, ensuring assets are properly ingested, tagged, organized, and quality-checked so that teams across the organization always have what they need, when they need it.

Reporting directly to the Digital Content Manager, you will play a critical role in keeping our content operations running smoothly - supporting creative workflows, maintaining metadata standards, and tracking asset progress across active projects. This is an excellent opportunity for an early-career professional looking to build deep expertise in digital content operations within a fast-growing, collaborative environment.

DAM Operations & Asset Management

• Asset Ingestion & Organization:

• Manage the day-to-day upload, ingestion, and organization of digital assets into Cloudinary, ensuring all files adhere to established folder structures, naming conventions, and taxonomy standards.

• Metadata Tagging & Enrichment:

• Apply accurate and consistent metadata tags, keywords, and attributes to assets across the DAM, following governance guidelines set by the Digital Content Manager.

• Asset Archiving & Lifecycle Management:

• Monitor asset status and support timely archiving, versioning, and retirement of content in accordance with established rights, licensing, and brand standards.

Quality Assurance & Metadata Maintenance

• Asset QA & Integrity Audits:

• Conduct regular quality checks on ingested assets to verify file integrity, correct tagging, appropriate format specifications, and alignment with brand and technical standards.

• Metadata Accuracy & Cleanup:

• Identify and resolve metadata gaps, inconsistencies, or errors within the DAM - escalating systemic issues and contributing to ongoing taxonomy improvements.

• Compliance Support:

• Assist in maintaining content rights records, accessibility tags, and licensing documentation to support legal and brand compliance requirements.

Creative Workflow & Project Tracking

• Workflow Support:

• Assist the Digital Content Manager in monitoring and maintaining active creative project workflows, ensuring asset progress is tracked and visible across teams.

• WIP Tracking (LetsFlo):

• Use LetsFlo to log work-in-progress updates, track asset production status, and flag bottlenecks or delays to the Digital Content Manager for timely resolution.

• Project Management Tool Coordination:

• Support task tracking and cross-functional coordination using platforms such as Asana, Trello, or similar tools, keeping project boards accurate and up to date.

• Cross-Team Communication:

• Serve as a reliable point of coordination between the Creative Operations team and Campaign, Web, and Photography teams for asset-related requests and delivery timelines.

Documentation & Process Support

• SOP Adherence & Feedback:

• Follow established standard operating procedures for all DAM and content workflow tasks, and provide practical feedback to support ongoing SOP refinement.

• Reporting & Tracking:

• Assist in maintaining asset logs, usage reports, and operational trackers that provide visibility into content volume, status, and platform performance.

• 1-3 years of experience in digital asset management, creative operations, content coordination, or a related field.
• Familiarity with DAM platforms - Cloudinary experience is a plus, though candidates with experience on comparable platforms (Bynder, Widen, Brandfolder) are encouraged to apply.
• Experience with project management tools such as Asana, Trello, or Monday.com for task tracking and team coordination.
• Exposure to or working knowledge of LetsFlo or similar WIP/production tracking tools is a plus.
• Strong attention to detail with a methodical approach to file naming, metadata tagging, and content organization.
• Solid understanding of digital file formats, asset specifications, and basic image or video file management.
• Comfortable working within defined systems and processes, with the initiative to flag issues and suggest improvements proactively.
• Familiarity with Adobe Creative Suite - particularly Photoshop or Bridge - is beneficial for reviewing and managing creative assets.
• Background or coursework in digital library sciences, information management, marketing, or a related discipline is a plus.
• Excellent organizational and communication skills, with the ability to manage multiple priorities in a fast-paced environment.
• Retail or e-commerce creative team experience is a welcome differentiator.

At Bob's Discount Furniture, we believe that great content operations are the foundation of great marketing. We move fast, keep things simple, and hold ourselves to a high standard of quality and collaboration. This role offers a meaningful runway for growth - with direct mentorship from the Digital Content Manager and exposure to the full breadth of our creative and marketing technology stack.

In this role, you will have the opportunity to:

• Develop deep, practical expertise in digital asset management and creative operations within a dynamic, growing brand.
• Work alongside experienced creative and technical professionals in a no-ego, team-first culture.
• Take on increasing responsibility as you demonstrate ownership, precision, and initiative.
• Build a strong foundation for a long-term career in content operations, marketing technology, or creative project management.

Expected Base Pay Not Including Potential Commissions, Incentive, Bonus, etc. Opportunities:

It is policy of Bob's Discount Furniture, Inc., to provide equal employment opportunity to all employees and applicants for employment. No person shall be discriminated against or harassed because of race, religion, color, sex, age, national origin, disability, pregnancy, citizenship, veteran or military status, or any other protected status in accordance with federal, state or local law.

If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact talentacquistionteam@mybobs.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.