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Marketing Illustrator Jobs in Springfield, MA (NOW HIRING)

Cetera

Client Services Representative

Hartford, CT · On-site

$16.25 - $22/hr

Aid registered representatives in preparing client illustrations, graphs, charts, reports, etc. for ... Marketing Central, client notes to mirror AdviceWorks/SmartWorks syncing to Redtail, current and ...

New

Cetera

Client Services Representative

Hartford, CT · On-site

$16.25 - $22/hr

Aid registered representatives in preparing client illustrations, graphs, charts, reports, etc. for ... Marketing Central, client notes to mirror AdviceWorks/SmartWorks syncing to Redtail, current and ...

New

Cronin and Company

Art Director

Glastonbury, CT · On-site

$120K - $126K/yr

ART DIRECTOR About Us Cronin is a growing, fully integrated advertising and marketing agency based ... Expert proficiency in Adobe Creative Suite -- Photoshop, Illustrator, InDesign * Strong ...

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All JobsMarketing Illustrator JobsMarketing Illustrator Jobs in Springfield, MA

Marketing Illustrator information

See Springfield, MA salary details

$32.4K

$59.1K

$95.7K

How much do marketing illustrator jobs pay per year?

As of Sep 7, 2026, the average yearly pay for marketing illustrator in Springfield, MA is $59,138.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,400.00 and $67,800.00 per year, depending on experience, location, and employer.

What is a marketing illustrator?

Marketing Illustrators are creative professionals who design visual content, such as illustrations, graphics, and images, specifically for marketing materials and campaigns. They work closely with marketing teams to convey messages, promote products, and engage target audiences through eye-catching visuals. Their work can appear in advertisements, social media posts, websites, brochures, and other promotional materials. Marketing Illustrators must blend artistic skills with an understanding of branding and marketing strategies to effectively communicate ideas and drive consumer interest.

How does a marketing illustrator typically collaborate with other team members during the development of a campaign?

A Marketing Illustrator works closely with marketing strategists, copywriters, and graphic designers to ensure that visual assets align with campaign goals and brand guidelines. Collaboration often involves participating in brainstorming sessions, receiving feedback from stakeholders, and adapting illustrations to fit various formats or platforms. Regular communication and version reviews are key, as illustrators need to balance creative vision with marketing objectives and timelines. This collaborative process helps ensure that the final visuals effectively engage the target audience and support the overall campaign message.

What are the key skills and qualifications needed to thrive as a marketing illustrator, and why are they important?

To thrive as a Marketing Illustrator, you need strong drawing and design skills, a solid understanding of branding, and typically a degree in graphic design or a related field. Familiarity with digital illustration tools such as Adobe Creative Suite (Illustrator, Photoshop) is essential, along with experience in content management systems or marketing platforms. Creativity, attention to detail, and effective communication help you collaborate with teams and produce visuals that resonate with target audiences. These skills are crucial for creating compelling, on-brand illustrations that drive engagement and support marketing goals.

What is the difference between Marketing Illustrator vs Graphic Designer?

AspectMarketing IllustratorGraphic Designer
Primary FocusCreating custom illustrations for marketing campaignsDesigning visual content like logos, layouts, and branding materials
Skills & ToolsDrawing, digital illustration, Adobe Illustrator, PhotoshopLayout, typography, branding, Adobe Creative Suite
Work EnvironmentMarketing agencies, advertising firms, in-house marketing teamsDesign studios, advertising agencies, corporate branding departments
Common CertificationsNone specific, portfolio-basedGraphic Design certifications (e.g., Adobe Certified Expert)

While both roles involve visual creation, a Marketing Illustrator specializes in producing custom illustrations tailored for marketing campaigns, whereas a Graphic Designer focuses on broader visual branding and layout design. Understanding these differences helps employers and professionals align skills with job requirements.

What are popular job titles related to Marketing Illustrator jobs in Springfield, MA?

For Marketing Illustrator jobs in Springfield, MA, the most frequently searched job titles are:

What job categories do people searching Marketing Illustrator jobs in Springfield, MA look for?

The top searched job categories for Marketing Illustrator jobs in Springfield, MA are:

What cities near Springfield, MA are hiring for Marketing Illustrator jobs?

Cities near Springfield, MA with the most Marketing Illustrator job openings:

Marketing Illustrator jobs near you
Infographic showing various Marketing Illustrator job openings in Springfield, MA as of August 2026, with employment types broken down into 90% Full Time, and 10% Part Time. Highlights an 96% In-person, 2% Hybrid, and 2% Remote job distribution, with an average salary of $59,138 per year, or $28.4 per hour.

Athletics Marketing Specialist

American International College

Springfield, MA • On-site

$42K - $48K/yr

Full-time

Posted 10 days ago

Job description

About Company:

Join a Community That Transforms Lives — Welcome to American International College 

At American International College (AIC), we believe in the power of education to transform lives. Located in the heart of Springfield, Massachusetts, our vibrant campus blends historic charm with modern innovation. With approximately 2,000 undergraduate and graduate students, AIC offers a close-knit, supportive culture where your work makes a meaningful impact.
Our mission is to provide access to a holistic education in an inclusive environment that propels a diverse community of learners to personal growth and professional success. Guided by this purpose, we cultivate a campus where students, faculty, and staff feel a true sense of belonging, benefit from innovative education, and participate in experiences that empower them to thrive in their careers and communities.
Whether you're teaching, advising, or supporting operations, you’ll be part of a collaborative team that values purpose-driven education, personal growth, and professional achievement. We are deeply committed to diversity, equity, and inclusion, and we actively seek candidates who bring unique perspectives and experiences to our campus.
Make a difference where it counts. At AIC, every position plays a part in empowering students and strengthening the AIC experience.
American International College is an equal opportunity employer. We are committed to building and sustaining an inclusive and equitable working and learning environments for all. We welcome applicants of all backgrounds and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected characteristic as defined by law.

About the Role:

The Athletics Marketing Specialist plays a pivotal role in promoting and enhancing the visibility of the educational institution's athletic programs across various platforms. This position is responsible for developing and executing strategic marketing campaigns that engage students, alumni, and the broader community to support athletic events and initiatives. The specialist will collaborate closely with coaches, athletic directors, and external partners to create compelling content and promotional materials that highlight team achievements and upcoming events. By leveraging data-driven insights and market trends, the role aims to increase attendance, sponsorship opportunities, and overall brand awareness of the athletics department. Ultimately, the Athletics Marketing Specialist contributes to building a strong, positive reputation for the institution’s sports programs, fostering school spirit and community involvement.

Responsibilities:

  • Provide marketing support to the AIC Athletics department including designing/drafting communications and marketing materials, with a focus on web, social, and digital content.
  • Serve as the primary content manager and lead for AIC's athletic social media accounts, including individual teams
  • Manage media day activities for athletic programs, including scheduling and content generation 
  • Serve as a liaison between Marketing and Communications and the Athletics department: evaluating needs, attending staff meetings, and managing athletics communication projects.
  • Develop promotions for gameday activities to drive fan engagement and attendance
  • Track key performance indicators (KPIs) of social media and promotional activities for effectiveness
  • Serve as a brand manager for the Athletics department, ensuring brand compliance on communications materials for all platforms.
  • Provide general support to the Marketing and Communications office, occasionally assisting with non-athletics projects and events.
  • Other duties as assigned.

Minimum Qualifications:

  • Bachelor’s degree in Marketing, Communications, Sports Management, or a related field.
  • At least 2 years of experience in marketing, preferably within the sports or educational sector.
  • Proficiency in digital marketing tools, including social media platforms, email marketing software, and content management systems.
  • Strong written and verbal communication skills with the ability to create engaging content.
  • Ability to work collaboratively with diverse teams and manage multiple projects simultaneously.

Preferred Qualifications:

  • Experience working in collegiate athletics or educational institutions.
  • Knowledge of graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Familiarity with video production and editing tools to create multimedia content.
  • Demonstrated success in securing sponsorships or partnerships.
  • Understanding of data analytics platforms to measure marketing effectiveness.


Skills:

The Athletics Marketing Specialist utilizes strong communication skills daily to craft compelling narratives that resonate with various stakeholders, including students, alumni, and community members. Proficiency in digital marketing tools enables the specialist to manage social media campaigns, update websites, and execute email marketing strategies that drive engagement and attendance. Analytical skills are essential for interpreting campaign data and adjusting tactics to maximize impact and return on investment. Collaboration and interpersonal skills facilitate effective coordination with coaches, athletes, and external partners to ensure consistent and accurate messaging. Additionally, creativity and attention to detail are applied in designing promotional materials and events that enhance the visibility and reputation of the athletics programs.

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