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Radio Marketing Jobs in Springfield, MA (NOW HIRING)

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Marketing Coordinator

Hebron, CT · On-site

$55K - $65K/yr

Marketing Coordinator Overview The Marketing Coordinator will serve as the company's primary ... mail, radio/streaming audio, live T.V./OTT, digital display, etc) and update as needed. · ...

Account Executive

Springfield, MA · Hybrid

$60K - $100K/yr

Are you passionate about helping businesses grow and achieve their marketing objectives? * Do you ... Imagine selling for legendary stations like 94.7 WMAS, WEEI, and Red Sox Radio . Audacy is the top ...

Account Executive

Springfield, MA · Hybrid

$60K - $100K/yr

Are you passionate about helping businesses grow and achieve their marketing objectives? * Do you ... Imagine selling for legendary stations like 94.7 WMAS, WEEI, and Red Sox Radio . Audacy is the top ...

Account Executive

Springfield, MA · On-site

$60K - $100K/yr

Are you passionate about helping businesses grow and achieve their marketing objectives? * Do you ... Imagine selling for legendary stations like 94.7 WMAS, WEEI, and Red Sox Radio . Audacy is the top ...

More #1 rated markets than the next two largest radio companies combined; * We're the largest ... You will collaborate with internal partners to drive revenue, create effective marketing campaigns ...

More #1 rated markets than the next two largest radio companies combined; * We're the largest ... You will collaborate with internal partners to drive revenue, create effective marketing campaigns ...

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Radio Marketing information

See Springfield, MA salary details

$21.9K

$47.3K

$73.7K

How much do radio marketing jobs pay per year?

As of Aug 30, 2026, the average yearly pay for radio marketing in Springfield, MA is $47,305.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,900.00 and $53,300.00 per year, depending on experience, location, and employer.

What is a radio marketing?

A Radio Marketing job involves creating, planning, and executing advertising campaigns on radio stations to promote products, services, or brands. Professionals in this role work with clients to develop effective messaging, select appropriate stations and time slots, and analyze campaign performance. They may also coordinate sponsorships, live reads, and promotions to maximize reach and engagement. Strong communication, negotiation, and analytical skills are essential for success in this field.

What does a typical day look like for someone working in radio marketing?

A typical day in Radio Marketing involves crafting and executing advertising campaigns, liaising with clients to understand their goals, and collaborating closely with sales, creative, and programming teams. You’ll analyze audience data to optimize campaign performance, schedule ads, and monitor results to ensure client objectives are met. There is also a strong focus on relationship management, as maintaining positive communication with both clients and internal stakeholders is key. This dynamic environment offers the opportunity to build diverse skills and often provides clear pathways to roles such as senior account manager or marketing director.

What are the key skills and qualifications needed to thrive in radio marketing, and why are they important?

To thrive in Radio Marketing, you need a solid grasp of advertising strategy, audience analysis, campaign management, and often a bachelor’s degree in marketing, communications, or a related field. Experience with media planning tools, radio automation systems, and analytics software is highly beneficial. Strong creativity, communication, and relationship-building skills help professionals excel at engaging listeners and clients. These abilities are critical for developing effective marketing campaigns that drive brand awareness and revenue for radio stations.

What are popular job titles related to Radio Marketing jobs in Springfield, MA?

For Radio Marketing jobs in Springfield, MA, the most frequently searched job titles are:

What cities near Springfield, MA are hiring for Radio Marketing jobs?

Cities near Springfield, MA with the most Radio Marketing job openings:

Infographic showing various Radio Marketing job openings in Springfield, MA as of August 2026, with employment types broken down into 1% Internship, 85% Full Time, 12% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $47,305 per year, or $22.7 per hour.

Media Advisor- Northampton Radio Group

Northampton Radio Group

Northampton, MA • On-site

Full-time

Posted 4 days ago


Job description

WRSI The River, WHMP, Rewind 94.3 and Pure Oldies 96.9 seeks a Media Advisor with sales experience to prospect and develop new radio and digital marketing partnerships for the 4 radio stations that best define the way of life in the upper Valley.
Responsibilities include, but not limited to:
  • Cold Calling/Face to face/Prospecting for new clients EVERYDAY
  • Close Sales
  • Servicing current station clients
  • Create and write proposals and commercials for prospective clients
  • Act as liaison between clients and the station by serving their changing needs
  • Collect payments due to the station
  • Opportunity to sell other regional Saga stations
  • Exceed monthly billing and collection goals

To be considered, please send your cover letter and resume to:
WRSI/WHMP/REWIND94.3/PUREOLDIES96.9
15 Hampton Ave.
Northampton, MA 01060-3809
Or e-mail your cover letter and resume to: careers@wrsi.com
Saga Communications of New England, LLC is an Equal Opportunity Employer (EOE)