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Digital Marketing Jobs in Springfield, MA (NOW HIRING)

Kosmos

Digital Marketing Manager

Hartford, CT · On-site

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Hartford, CT · On-site

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Hartford, CT · On-site

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Hartford, CT · On-site

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Hartford, CT

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Fine Fettle

Marketing Specialist

Hartford, CT · Hybrid

The Marketing Specialist reports directly to the Marketing Manager. This is a hybrid position, with ... Website & Digital Platform Management: * Maintain and update Fine Fettle websites and mobile app ...

Fine Fettle

Marketing Specialist

Hartford, CT · On-site

$60K - $65K/yr

The Marketing Specialist reports directly to the Marketing Manager. This is a hybrid position, with ... Website & Digital Platform Management: * Maintain and update Fine Fettle websites and mobile app ...

Ra

Marketing Analytics Manager

Hartford, CT

You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations ...

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All JobsDigital Marketing JobsDigital Marketing Jobs in Springfield, MA

Digital Marketing information

See Springfield, MA salary details

$36.4K

$87.4K

$138K

How much do digital marketing jobs pay per year?

As of Aug 28, 2026, the average yearly pay for digital marketing in Springfield, MA is $87,412.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,300.00 and $99,600.00 per year, depending on experience, location, and employer.

What is digital marketing?

Digital marketing refers to the use of digital channels, such as websites, social media, email, search engines, and mobile apps, to promote products or services. It involves strategies like content marketing, search engine optimization (SEO), pay-per-click advertising, and social media marketing to reach and engage target audiences online. Digital marketing allows businesses to measure results in real-time, target specific demographics, and optimize campaigns for better performance. It is essential for organizations looking to grow their presence and compete in today’s digital-first marketplace.

What are the qualifications to get a job in digital marketing?

The qualifications and skills that you need to start a career in digital marketing depend on the duties and responsibilities of your position. Employers at digital marketing agencies may seek a degree in marketing or advertising. Writers, graphic designers, and web design professionals should earn a degree in their area of specialization. You can also pursue a postsecondary certificate from a community college. There are professional certifications as well, such as the Digital Marketing Certification from the American Marketing Association. You should maintain a portfolio of work to show employers.

What are the key skills and qualifications needed to thrive as a digital marketing professional, and why are they important?

To thrive as a Digital Marketing professional, you need expertise in content creation, SEO/SEM strategies, analytics, and a solid understanding of marketing fundamentals, often supported by a degree in marketing or relevant certifications. Familiarity with tools like Google Analytics, social media platforms, email marketing software, and advertising platforms such as Google Ads or Facebook Ads Manager is essential. Creativity, adaptability, and strong communication skills help you effectively engage audiences and collaborate across teams. These abilities are crucial for driving online brand growth, measuring campaign performance, and adapting to the fast-changing digital landscape.

What are some common challenges digital marketing professionals face when adapting to new platforms or technologies?

Digital marketing professionals often encounter challenges when integrating new platforms or technologies, such as staying updated with rapidly evolving algorithms, learning new tools efficiently, and ensuring consistent brand messaging across diverse channels. Adapting quickly while maintaining campaign effectiveness requires ongoing learning and flexibility. Collaborating closely with other team members, such as content creators and data analysts, helps ensure smooth adoption and maximizes the potential of new digital solutions.

What is the difference between Digital Marketing vs Content Marketing?

AspectDigital MarketingContent Marketing
FocusBroad online promotion strategies including SEO, PPC, email, social mediaCreating and distributing valuable content to attract and engage audiences
SkillsSEO, SEM, analytics, social media managementContent creation, storytelling, copywriting
Work EnvironmentDigital agencies, marketing departments, freelanceContent teams, marketing agencies, in-house marketing
CertificationsGoogle Ads, HubSpot, Facebook BlueprintContent marketing certifications, HubSpot, Content Marketing Institute

Digital Marketing encompasses a wide range of online promotional tactics, while Content Marketing specifically focuses on creating valuable content to attract and retain audiences. Both roles often overlap but serve different strategic purposes within digital campaigns.

Can I start digital marketing with no experience?

Digital marketing is accessible to beginners, and many entry-level roles do not require prior experience. Gaining skills in areas like social media, SEO, and analytics through online courses or certifications can help you start a career in this field. Practical experience, such as internships or personal projects, also enhances employability.

Is digital marketing a good job?

Digital marketing is a growing field offering opportunities in areas such as content creation, social media management, and data analysis. It often requires skills in SEO, analytics tools, and communication, with roles available in various industries and flexible schedules. Job satisfaction depends on individual interests and career goals.

What do digital marketing jobs do?

Digital marketing jobs involve creating and managing online campaigns to promote products or services, using tools like social media, email, search engines, and analytics. Professionals in this field develop content, optimize websites, and analyze data to improve marketing effectiveness and reach target audiences.
More about Digital Marketing jobs

What are the most commonly searched types of Digital Marketing jobs in Springfield, MA?

The most popular types of Digital Marketing jobs in Springfield, MA are:

What job categories do people searching Digital Marketing jobs in Springfield, MA look for?

The top searched job categories for Digital Marketing jobs in Springfield, MA are:

What cities near Springfield, MA are hiring for Digital Marketing jobs?

Cities near Springfield, MA with the most Digital Marketing job openings:

Digital Marketing jobs near you
Infographic showing various Digital Marketing job openings in Springfield, MA as of August 2026, with employment types broken down into 13% Internship, and 87% Full Time. Highlights an 100% In-person job distribution, with an average salary of $87,412 per year, or $42 per hour.

Digital Marketing Manager

Kosmos

Hartford, CT • On-site

Full-time

Re-posted 6 days ago

Job description

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager.

This role will support strategic growth initiatives through managing new advertising campaigns, influencers and affiliates, creative asset production, testing and reporting. The role will work cross-functionally to ensure a consistent volume of high-quality creative assets and campaigns are produced and tested with regular reporting of results. 

Key Responsibilities:

  • Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal initiatives.
  • Produce effective ad creative and UGC assets utilizing influencers and content creators and the company’s internal/external design teams.
  • Set up and launch paid digital marketing campaigns (Meta, Google, TikTok, Reddit, etc.) to test and qualify new creative assets.
  • Utilize internal and external design teams for landing page creation, optimization, and continuous A/B testing to improve ad campaign performance.
  • Manage and expand profitable affiliate and influencer relationships.
  • Organic social media management and community moderation with intent to drive profitable traffic and awareness.
  • Maintain marketing performance reports, documentation of results, insights, and best practices.
  • Stay updated on digital marketing trends, platform updates, and best practices, applying new insights to enhance campaign performance.

Qualifications:

  • Minimum 2 years of hands-on experience in ecommerce growth or digital marketing.
  • Experience managing creative digital asset production with designers, influencers, and content creators.
  • Hands-on experience setting up and launching paid campaigns across at least 2 major digital media ad platforms (Meta, TikTok, Google, Reddit, etc.).