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Integrated Marketing Manager Jobs in Springfield, MA

Fine Fettle

Marketing Specialist

Hartford, CT · On-site

$60K - $65K/yr

... integrated marketing campaigns. * Collaborate with internal stakeholders to ensure projects are completed accurately, on time, and aligned with company priorities. * Support the Marketing Manager ...

Fine Fettle

Marketing Specialist

Hartford, CT · Hybrid

... integrated marketing campaigns. * Collaborate with internal stakeholders to ensure projects are completed accurately, on time, and aligned with company priorities. * Support the Marketing Manager ...

Varsity Tutors

Marketing Tutor

Hartford, CT · Remote

$18 - $40/hr

... integrated marketing campaigns. Emphasizes data-driven marketing decisions and connects marketing theory to digital advertising, social media strategy, and brand management applications. * Curriculum ...

Varsity Tutors

Marketing Tutor

Northampton, MA · Remote

$18 - $40/hr

... integrated marketing campaigns. Emphasizes data-driven marketing decisions and connects marketing theory to digital advertising, social media strategy, and brand management applications. * Curriculum ...

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All JobsIntegrated Marketing JobsIntegrated Marketing Manager JobsIntegrated Marketing Manager Jobs in Springfield, MA

Integrated Marketing Manager information

See Springfield, MA salary details

$76.7K

$129.4K

$151K

How much do integrated marketing manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for integrated marketing manager in Springfield, MA is $129,414.00, according to ZipRecruiter salary data. Most workers in this role earn between $99,600.00 and $149,500.00 per year, depending on experience, location, and employer.

Is an integrated marketing manager a high paying job?

An integrated marketing manager typically earns a competitive salary that varies by industry, location, and experience level. In general, it is considered a well-paying role within marketing careers, especially for those with strong strategic and digital skills. Salaries often range from mid to high six figures for experienced professionals in larger organizations.

What is an integrated marketing manager?

An Integrated Marketing Manager is responsible for developing and executing cohesive marketing strategies that unify various channels such as digital, print, social media, and events. Their goal is to ensure consistent messaging and branding across all platforms to maximize the effectiveness of campaigns. They collaborate with multiple teams, analyze campaign performance, and adjust tactics to achieve marketing objectives. This role often requires strong project management, communication, and analytical skills.

What are the key skills and qualifications needed to thrive as an integrated marketing manager?

To thrive as an Integrated Marketing Manager, you need expertise in campaign strategy, brand management, and data-driven marketing, typically supported by a bachelor's degree in marketing or a related field. Familiarity with marketing automation platforms, CRM systems, analytics tools, and project management software is essential. Strong communication, collaboration, and creative problem-solving skills help you align cross-functional teams and execute cohesive marketing initiatives. These skills ensure that marketing efforts are unified, effective, and aligned with overall business objectives, maximizing impact and ROI.

What is the difference between Integrated Marketing Manager vs Marketing Coordinator?

AspectIntegrated Marketing ManagerMarketing Coordinator
ResponsibilitiesDevelops and oversees comprehensive marketing strategies across channelsSupports marketing campaigns, handles logistics and administrative tasks
Required SkillsStrategic planning, campaign management, cross-channel integrationCommunication, organization, basic marketing knowledge
Experience & CertificationsTypically 3-5 years in marketing, relevant certifications preferredEntry-level, often no specific certifications required
Work EnvironmentCollaborates with multiple teams, manages projectsSupports marketing team, performs operational tasks

The Integrated Marketing Manager focuses on creating and executing comprehensive marketing strategies across channels, requiring strategic skills and experience. In contrast, the Marketing Coordinator provides support for campaigns and handles logistical tasks, making it more entry-level. Both roles are essential in marketing departments but differ in scope and responsibilities.

How does an integrated marketing manager typically collaborate with cross-functional teams to execute campaigns?

An Integrated Marketing Manager works closely with various departments such as creative, digital, sales, product, and analytics to ensure cohesive messaging and campaign execution across all marketing channels. Regular meetings and clear communication are essential to align strategies and timelines. They often serve as the central point of contact, facilitating collaboration and resolving potential conflicts to keep campaigns on track. This role requires strong project management skills and the ability to synthesize feedback from multiple stakeholders.
What are the most commonly searched types of Integrated Marketing jobs in Springfield, MA? The most popular types of Integrated Marketing jobs in Springfield, MA are:
What are popular job titles related to Integrated Marketing Manager jobs in Springfield, MA? For Integrated Marketing Manager jobs in Springfield, MA, the most frequently searched job titles are:
What job categories do people searching Integrated Marketing Manager jobs in Springfield, MA look for? The top searched job categories for Integrated Marketing Manager jobs in Springfield, MA are:
What cities near Springfield, MA are hiring for Integrated Marketing Manager jobs? Cities near Springfield, MA with the most Integrated Marketing Manager job openings:
Integrated Marketing Manager jobs near you

Marketing Manager - B2C

BRIX Recruiting Partners (Home Improvement)

Springfield, MA • On-site

Other

Retirement, PTO

Re-posted 28 days ago

Job description

Company Overview:

  • This is a rapidly growing bathroom remodeling company serving homeowners in MA and CT
  • Authorized dealer of Bath Planet products
  • Better Business Bureau accredited with an A+ rating

 

What is Being Offered:

  • Competitive base + bonus
  • 401K with match & PTO
  • Relocation assistance

 

What The Position is About:

  • Oversee all marketing and lead generation for the company
  • Maintain marketing budgets, ensuring effective allocation of resources
  • Manage the newly started direct mail program and lead aggregators
  • Work closely with the call center manager to ensure leads are being converted and identify conversion issues
  • Manage marketing vendors and third-party relationships, including two independent contractors responsible for PPC, SEO, and Facebook campaigns
  • Oversee a Call Center Manager, big box Program Leader, Events Team Leader, and Marketing Intern
  • Execute an integrated marketing strategy to support company revenue goals
  • Develop and deliver reports on KPIs
  • Track and review campaigns for improvement opportunities
  • Maintain up to date on industry trends and developments that may affect the market

 

The Right Candidate Will Have:

  • Marketing experience within the home improvement industry
  • Proven experience managing and optimizing $1M+ marketing budgets
  • Digital and traditional marketing experience
  • Experience working closely with a call center and understanding how to solve problems related to lead conversion within the call center
BRIX Recruiting Partners logo

About BRIX Recruiting Partners

Sourced by ZipRecruiter

Our mission is simple: to help our clients build the most successful sales and management team by providing top talent at a reasonable price. Through a combination of traditional direct recruiting methods and the latest online employment marketing techniques our recruitment agency provides better candidates, better hires, and better retention. Each of our team members in our recruitment agency understands the effort and diligence required to recruit top-level talent at the national level. Our expertise spans inside and outside sales and management without limitation to specific industries. While our backgrounds vary, we all come to this work with a dedication to great customer service, top-talent results, and a focus on improving each customer’s bottom line.

Industry

Recruiting and staffing services

Company size

11 - 50 Employees

Headquarters location

Chaska, MN, US

Year founded

2011

Social media

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