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Integrated Marketing Manager Jobs in Springfield, MA

BOOST Case Manager

Hartford, CT · On-site

$19.76/hr

The Case Manager also supports program outreach, recruitment, marketing, and community engagement ... Demonstrated cultural competence and commitment to integrating diverse cultural beliefs and ...

Abbott in Hartford seeks a Territory Manager for Heart Failure to drive CardioMEMS adoption, open ... This hunter role builds high‐impact customer relationships and integrates therapy into clinical ...

New

Abbott in Hartford seeks a Territory Manager for Heart Failure to drive CardioMEMS adoption, open ... This hunter role builds high‐impact customer relationships and integrates therapy into clinical ...

New

Showing results 41-60

Integrated Marketing Manager information

See Springfield, MA salary details

$76.7K

$129.4K

$151K

How much do integrated marketing manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for integrated marketing manager in Springfield, MA is $129,414.00, according to ZipRecruiter salary data. Most workers in this role earn between $99,600.00 and $149,500.00 per year, depending on experience, location, and employer.

Is an integrated marketing manager a high paying job?

An integrated marketing manager typically earns a competitive salary that varies by industry, location, and experience level. In general, it is considered a well-paying role within marketing careers, especially for those with strong strategic and digital skills. Salaries often range from mid to high six figures for experienced professionals in larger organizations.

What is an integrated marketing manager?

An Integrated Marketing Manager is responsible for developing and executing cohesive marketing strategies that unify various channels such as digital, print, social media, and events. Their goal is to ensure consistent messaging and branding across all platforms to maximize the effectiveness of campaigns. They collaborate with multiple teams, analyze campaign performance, and adjust tactics to achieve marketing objectives. This role often requires strong project management, communication, and analytical skills.

What are the key skills and qualifications needed to thrive as an integrated marketing manager?

To thrive as an Integrated Marketing Manager, you need expertise in campaign strategy, brand management, and data-driven marketing, typically supported by a bachelor's degree in marketing or a related field. Familiarity with marketing automation platforms, CRM systems, analytics tools, and project management software is essential. Strong communication, collaboration, and creative problem-solving skills help you align cross-functional teams and execute cohesive marketing initiatives. These skills ensure that marketing efforts are unified, effective, and aligned with overall business objectives, maximizing impact and ROI.

What is the difference between Integrated Marketing Manager vs Marketing Coordinator?

AspectIntegrated Marketing ManagerMarketing Coordinator
ResponsibilitiesDevelops and oversees comprehensive marketing strategies across channelsSupports marketing campaigns, handles logistics and administrative tasks
Required SkillsStrategic planning, campaign management, cross-channel integrationCommunication, organization, basic marketing knowledge
Experience & CertificationsTypically 3-5 years in marketing, relevant certifications preferredEntry-level, often no specific certifications required
Work EnvironmentCollaborates with multiple teams, manages projectsSupports marketing team, performs operational tasks

The Integrated Marketing Manager focuses on creating and executing comprehensive marketing strategies across channels, requiring strategic skills and experience. In contrast, the Marketing Coordinator provides support for campaigns and handles logistical tasks, making it more entry-level. Both roles are essential in marketing departments but differ in scope and responsibilities.

How does an integrated marketing manager typically collaborate with cross-functional teams to execute campaigns?

An Integrated Marketing Manager works closely with various departments such as creative, digital, sales, product, and analytics to ensure cohesive messaging and campaign execution across all marketing channels. Regular meetings and clear communication are essential to align strategies and timelines. They often serve as the central point of contact, facilitating collaboration and resolving potential conflicts to keep campaigns on track. This role requires strong project management skills and the ability to synthesize feedback from multiple stakeholders.
What are the most commonly searched types of Integrated Marketing jobs in Springfield, MA? The most popular types of Integrated Marketing jobs in Springfield, MA are:
What are popular job titles related to Integrated Marketing Manager jobs in Springfield, MA? For Integrated Marketing Manager jobs in Springfield, MA, the most frequently searched job titles are:
What job categories do people searching Integrated Marketing Manager jobs in Springfield, MA look for? The top searched job categories for Integrated Marketing Manager jobs in Springfield, MA are:
What cities near Springfield, MA are hiring for Integrated Marketing Manager jobs? Cities near Springfield, MA with the most Integrated Marketing Manager job openings:

Drupal and Integrations Developer

Smith College

Northampton, MA • On-site

$97K - $132K/yr

Full-time

Re-posted 12 days ago


Smith College rating

8.2

Company rating: 8.2 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

139th of 616 rated colleges and universities


Job description

If you have any questions about the position or our application process, reach out to us at recruiting-u@smith.edu.
Department
Communications and Marketing
Job Description
Job Summary
Maintain, manage and improve mission critical and/or complex enterprise applications and associated services and workflows. Support service requests and collaborate with stakeholders to deploy solutions using assigned application(s). Oversee troubleshooting from routine to highly complex issues and escalates to vendors. Maintain security within the application(s) and manage routine updates and patching, as well as coordinating more complex system upgrades. Contribute to the development of documentation and standards. Lead large size projects associated with service delivery or maintenance. Work closely with key stakeholders and supports continuous improvement, as well as providing input for strategic planning. May be called upon after hours and/or weekends to address urgent issues.
Take appropriate actions to support a diverse workforce and participate in the College's efforts to create a respectful, inclusive, and welcoming work environment.
Essential Functions
Technical Engineering & Core Development (40%):
  • Develop and maintain custom Drupal 10+ modules using modern APIs and best practices.
  • Design and implement secure API integrations with enterprise platforms (Salesforce, Slate, Workday).
  • Maintain and modernize legacy PHP codebases to ensure long-term sustainability and compatibility with current architecture.

Strategic Marketing Partnership (25%):
  • Partner with the Marketing Director to leverage analytics tracking, GA4 events, and server-side tagging.
  • Architect 'author-friendly' administrative interfaces (Paragraphs) to empower non-technical content managers.
  • Monitor and optimize Core Web Vitals and site speed to support SEO and brand performance.

Systems Maintenance & DevOps (25%):
  • Manage hosting environments (e.g., Pantheon), including deployment pipelines (CI/CD), configuration management, regression testing, security and version updates.
  • Act as primary technical troubleshooter for high-traffic institutional events.

Documentation & Collaboration (10%):
  • Document technical implementations and integration patterns to ensure team redundancy.
  • Consult with the Marketing Director and Web Lead during planning phases to provide feasibility assessments for new digital initiatives.

Perform other duties as assigned by management.
Minimum Requirements:
Bachelor's Degree, Field: Computer Science or Engineering
5 or more years experience. Area: Drupal backend and integrations
development
Knowledge of:
Drupal 10+ architecture, REST APIs, JSON, OAuth, and authentication workflows.
Skills:
Proficiency in Drupal, Javascript, PHP, Composer and Git; ability to translate
complex technical requirements for marketing stakeholders.
Preferred Qualifications:
Graduate Degree, Field: Computer Science
8 or more years experience, Area: Drupal, Wordpress and API
development
Knowledge of:
Drupal 10+ architecture, REST APIs, JSON, OAuth, and authentication workflows, WordPress, Salesforce Marketing Cloud, Workday, Technolutions Slate CRM
Skills:
Proficiency in Drupal and WordPress architecture JavaScript, React, PHP, Composer and Git; extensive experience with modern APIs and ETL processes
Compensation
In addition to a competitive benefits package, annualized pay for this role is typically between $97,972.09 - $132,550.47 covering the middle half of market compensation. Actual compensation will vary based on individual qualifications and work schedule if less than full-time.
Position Type
Regular
Please attach BOTH a current resume and a cover letter in order for your application to be considered for this position . Be sure you have provided all attachments before submitting your application.
You will NOT be able to attach additional files after you have hit the Submit button.
Review of applications will begin
July 13, 2026
About Smith College
Located in Northampton, MA, Smith College is one of the largest women's colleges in the country and is dedicated to excellence in teaching and research across the liberal arts. A faculty of outstanding scholars interact with students in small classes, as advisors, and through student-faculty research projects. The College is a member of the Five College Consortium with Amherst, Hampshire and Mt. Holyoke Colleges, and the University of Massachusetts Amherst. Students cross-enroll and faculty cross-teach across the Five Colleges.
Consistent with the Americans with Disabilities Act (ADA) and Massachusetts General Law, Chapter 151B, it is the policy of Smith College to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please contact our recruiting team at recruiting-u@smith.edu.
As set forth in our mission and values, Smith College is committed to promoting a culture of equity and inclusion among students, staff and faculty. The College will not discriminate in employment on the basis of age, race, color, ethnicity, national origin, creed, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, genetic information, age, veteran status, physical or mental disability, or any other classification protected by law. Smith College is an equal opportunity employer and complies with all state and federal laws that prohibit discrimination.

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