Integrated Marketing Manager Jobs in Springfield, MA

Oak View Group (OVG) is the global leader in premium live entertainment infrastructure and services, with a platform spanning venue development and end-to-end capabilities across venue management, hospitality, and sponsorship sales. Founded in 2015, the company serves a collection of seven world-class owned venues and a client roster of the most iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions, spanning four continents. 

The Manager, Corporate Sales, is responsible for generating revenue through the sale of marketing partnerships across all business lines, including intellectual property rights, experiential, media, branding, signage, events, and promotions. This position will report to the VP, Corporate Sales, and be responsible for the sales and service of corporate partnerships accounts. This position will be responsible for achieving measurable financial results.

This role pays an annual salary of $65,000-$75,000 and is commission eligible.

Benefits for Full-Time roles: Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays).

This position will remain open until November 13, 2026.

Oak View Group is a sports and entertainment company engaged in a wide variety of activities, including arena development, facility management, arena and stadium alliance, sponsorships and partnerships, security services, publications, conferences, and consulting. This position on our Global Partnerships team is located at PeoplesBank Arena. This position will be responsible for generating revenue from local, regional, and national companies through the sale of sponsorships throughout the venue(s), including PeoplesBank Arena and Pratt & Whitney Stadium.

• Responsible for establishing new marketing partnerships to achieve annual revenue goals.
• Conduct cold calls as a way of securing appointments to sell to new prospects among local and national companies.
• Meet with corporate partners and outside agencies at their place of work to present partnership opportunities.
• Analyze specific marketing needs of prospects based on partner objectives, market strategies, category potential, activation potential, and financials.
• Support and work closely with regional management and on-site local management.
• Effectively present proposals in front of individuals and large groups.
• Leverage your passion and empathy to develop a long-term business partnership between your client and the venues.
• Communicate well across all areas of the company, including broadcast, accounting, marketing, community relations, and ticket operations.
• Work closely with the Event Services and Marketing teams to ensure that current clients receive superior service and fulfillment of each contract.
• Prepare advertising/sponsorship contracts and addenda; identify issues with contract language; address issues with and make recommendations for resolution; negotiate corporate sales pricing and other rates as required
• Develop sales action plans to ensure hitting budget goals, including new cash partnerships.
• Prospect, sell, cultivate, and maintain the corporate sponsorships for the venues in both new and renewal business.
• Develop relationships with brands in the region for potential synergy across the OVG portfolio.
• Work with outside agencies to get all corporate partnerships' signage created and placed.
• Responsible for discussing year-end recaps with corporate partners.
• Service your corporate sponsorships through various means, including direct contact, e-blasts, corporate partner gatherings, etc.
• Create and present integrated marketing packages using traditional, digital and other non-traditional marketing channels to meet clients' objectives
• Work at and attend events, promotions, and OVG Corporate Sales events.

• Bachelor's degree or the equivalent training & experience.
• 3-5 years of sales experience with emphasis in college or pro athletics, entertainment, larger market media (TV, radio), and/or sponsorship sales.
• Proven track record of developing and managing highly strategic corporate partnerships; strong prospecting, analytical, presentation, and communication skills.
• Proven success in establishing and meeting challenging sales objectives in a high-profile, competitive marketplace.
• Comfortable managing tight deadlines and meeting aggressive sales goals and expectations.
• Strong professional relationship skills; ability to establish and maintain long-term strategic relationships with corporate clients, direct reports, and co-workers.
• Must be a skilled negotiator with the ability to effectively represent the standards and philosophy of the department.
• Strong time management and organizational skills.
• Experience with Salesforce/KORE (CRM) is preferred.
• Able to work non-traditional hours in non-traditional settings.
• Must be highly self-motivated and adept at working both independently and as part of a team.
• Manage multiple projects simultaneously in a fast-paced environment.
• Ability to work nights, weekends, events, and holidays as required.

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis ("protected class") including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.

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