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Integrated Marketing Manager Jobs in Springfield, MA

FocusKPI

Marketing Operations Analyst

Hartford, CT

Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ... Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate ...

FocusKPI

Marketing Operations Analyst

Springfield, MA · On-site

Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ... Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate ...

FocusKPI

Marketing Operations Analyst

Hartford, CT · On-site

Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ... Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate ...

Quad

Inventory Clerk

East Longmeadow, MA · On-site

$17.75 - $24.85/hr

Ability to prioritize tasks, manage multiple responsibilities, and work independently as well as ... We use our data-driven integrated marketing and manufacturing platform to streamline solutions for ...

New

Market Mentors

Senior Graphic Designer

Springfield, MA · On-site

$64K - $88K/yr

Produce compelling visual concepts that support integrated marketing campaigns * Participate in ... Manage multiple projects simultaneously while meeting deadlines in a fast-paced agency environment

Market Mentors

Senior Graphic Designer

Springfield, MA

$64K - $88K/yr

Produce compelling visual concepts that support integrated marketing campaigns * Participate in ... Manage multiple projects simultaneously while meeting deadlines in a fast-paced agency environment

Market Mentors

Senior Graphic Designer

Springfield, MA · On-site

$65K - $85K/yr

Produce compelling visual concepts that support integrated marketing campaigns * Participate in ... Manage multiple projects simultaneously while meeting deadlines in a fast-paced agency environment

Market Mentors

Senior Graphic Designer

Springfield, MA · On-site

Produce compelling visual concepts that support integrated marketing campaigns * Participate in ... Manage multiple projects simultaneously while meeting deadlines in a fast-paced agency environment

IQVIA

Head of Product

Hartford, CT · On-site

... marketing and performance intelligence. * Real-time analytics and adaptive campaign management ... Drive integrations and strategic partnerships across programmatic, social, connected TV (CTV ...

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All JobsIntegrated Marketing JobsIntegrated Marketing Manager JobsIntegrated Marketing Manager Jobs in Springfield, MA

Integrated Marketing Manager information

See Springfield, MA salary details

$76.7K

$129.4K

$151K

How much do integrated marketing manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for integrated marketing manager in Springfield, MA is $129,414.00, according to ZipRecruiter salary data. Most workers in this role earn between $99,600.00 and $149,500.00 per year, depending on experience, location, and employer.

Is an integrated marketing manager a high paying job?

An integrated marketing manager typically earns a competitive salary that varies by industry, location, and experience level. In general, it is considered a well-paying role within marketing careers, especially for those with strong strategic and digital skills. Salaries often range from mid to high six figures for experienced professionals in larger organizations.

What is an integrated marketing manager?

An Integrated Marketing Manager is responsible for developing and executing cohesive marketing strategies that unify various channels such as digital, print, social media, and events. Their goal is to ensure consistent messaging and branding across all platforms to maximize the effectiveness of campaigns. They collaborate with multiple teams, analyze campaign performance, and adjust tactics to achieve marketing objectives. This role often requires strong project management, communication, and analytical skills.

What are the key skills and qualifications needed to thrive as an integrated marketing manager?

To thrive as an Integrated Marketing Manager, you need expertise in campaign strategy, brand management, and data-driven marketing, typically supported by a bachelor's degree in marketing or a related field. Familiarity with marketing automation platforms, CRM systems, analytics tools, and project management software is essential. Strong communication, collaboration, and creative problem-solving skills help you align cross-functional teams and execute cohesive marketing initiatives. These skills ensure that marketing efforts are unified, effective, and aligned with overall business objectives, maximizing impact and ROI.

What is the difference between Integrated Marketing Manager vs Marketing Coordinator?

AspectIntegrated Marketing ManagerMarketing Coordinator
ResponsibilitiesDevelops and oversees comprehensive marketing strategies across channelsSupports marketing campaigns, handles logistics and administrative tasks
Required SkillsStrategic planning, campaign management, cross-channel integrationCommunication, organization, basic marketing knowledge
Experience & CertificationsTypically 3-5 years in marketing, relevant certifications preferredEntry-level, often no specific certifications required
Work EnvironmentCollaborates with multiple teams, manages projectsSupports marketing team, performs operational tasks

The Integrated Marketing Manager focuses on creating and executing comprehensive marketing strategies across channels, requiring strategic skills and experience. In contrast, the Marketing Coordinator provides support for campaigns and handles logistical tasks, making it more entry-level. Both roles are essential in marketing departments but differ in scope and responsibilities.

How does an integrated marketing manager typically collaborate with cross-functional teams to execute campaigns?

An Integrated Marketing Manager works closely with various departments such as creative, digital, sales, product, and analytics to ensure cohesive messaging and campaign execution across all marketing channels. Regular meetings and clear communication are essential to align strategies and timelines. They often serve as the central point of contact, facilitating collaboration and resolving potential conflicts to keep campaigns on track. This role requires strong project management skills and the ability to synthesize feedback from multiple stakeholders.
What are the most commonly searched types of Integrated Marketing jobs in Springfield, MA? The most popular types of Integrated Marketing jobs in Springfield, MA are:
What are popular job titles related to Integrated Marketing Manager jobs in Springfield, MA? For Integrated Marketing Manager jobs in Springfield, MA, the most frequently searched job titles are:
What job categories do people searching Integrated Marketing Manager jobs in Springfield, MA look for? The top searched job categories for Integrated Marketing Manager jobs in Springfield, MA are:
What cities near Springfield, MA are hiring for Integrated Marketing Manager jobs? Cities near Springfield, MA with the most Integrated Marketing Manager job openings:
Integrated Marketing Manager jobs near you

Marketing Operations Analyst

FocusKPI

Hartford, CT

Full-time

Re-posted 17 days ago

Job description

FocusKPI is looking for a Marketing Operations Analyst to join one of our clients, a high-tech SaaS company.

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you’ll help share the client's marketing data strategy. This includes driving data governance and consistency across systems, enabling effective audience targeting for strategic marketing initiatives, and ensuring compliance with privacy regulations such as GDPR and CCPA. This is a hands-on technical role, ideal for someone who thrives in ambiguity, works autonomously with large data sets, and brings structure to complex problems. The role involves writing complex SQL to access data in our warehouse, while also building and activating audiences through our customer data platform (CDP). The ideal candidate is innately curious and passionate about identifying novel approaches to derive value from disparate data sets and highly motivated to improve your skillset around the modern data stack.

Responsibilities:

  • Audience Targeting: Develop and implement audience segmentation strategies using advanced SQL queries and data manipulation to support targeted campaigns.
  • Data Governance and Management: Gain a comprehensive understanding of our data quality and flow processes, while identifying and developing solutions to enhance data usability and accessibility.
  • Compliance Oversight: Ensure all marketing data practices adhere to privacy regulations, including GDPR and CCPA.
  • Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate data from various sources into the customer data platform (CDP) for comprehensive analysis.
  • Analytics and Reporting: Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour.
  • Collaboration and Communication: Collaborate cross-functionally with marketing stakeholders to gather evolving requirements, design effective solutions, and clearly communicate nuances of the deliverable to ensure alignment and actionable outcomes.

Requirements:

  • Bachelor’s degree in Data Science, Computer Science, or a related field
  • Minimum of 3-5 years of experience in data management, analytics, or similar, preferably within a marketing environment
  • Proficiency in SQL for data manipulation and analysis. Comfortable with Python.
  • Experience working within data platforms like Databricks/Snowflake, and analytics modeling platforms such as Tableau
  • Strong analytical and problem-solving skills with the ability to interpret complex data sets and generate actionable insights.
  • Exceptional attention to detail and a commitment to maintaining high data quality standards.
  • Demonstrates innate curiosity, comfort with ambiguity, and a proactive approach to identifying opportunities for improvement and innovation in data processes

No C2C resumes are considered

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About FocusKPI

Sourced by ZipRecruiter

Industry

Computing infrastructure providers, data processing, web hosting

Company size

51 - 200 Employees

Headquarters location

Santa Clara, CA, US

Year founded

2010

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