Director Integrated Marketing Jobs in Springfield, MA

Senior Director of Field Marketing

Propark Mobility is seeking a highly motivated Senior Director of Field Marketing to join our team. The Senior Director of Field Marketing serves as the primary liaison between field operations and the corporate marketing team, translating operational and client needs into effective marketing programs that support revenue growth, customer engagement, and business performance.

This leader manages a team of digital and traditional marketing professionals and partners closely with operators, clients, and corporate stakeholders to prioritize opportunities, guide campaign execution, and ensure marketing activity delivers measurable results.

The ideal candidate combines strong digital marketing expertise with client leadership, team management, analytics, and the ability to operate effectively in a fast-paced, service-oriented environment.

Key Responsibilities:

Field Operations & Client Partnership

• Serve as the senior marketing partner to field operations and key client accounts, helping translate business objectives into actionable marketing programs.
• Build strong relationships with operators, identify growth opportunities, and present campaign plans, performance results, and recommendations directly to stakeholders.
• Ensure marketing initiatives align with client objectives, operational priorities, brand standards, and financial goals.

Marketing Programs & Revenue Growth

• Guide integrated marketing programs across paid search, paid social, SEO, local search, email, and traditional channels to support customer acquisition, retention, and revenue growth.
• Use audience segmentation, customer behavior, and market insights to inform positioning, offers, channel selection, and campaign priorities.
• Partner with the corporate marketing team to ensure strong execution, consistent standards, and effective use of marketing resources.

Performance, Analytics & Optimization

• Establish clear KPIs and reporting frameworks that connect marketing activity to conversions, revenue, ROI, customer acquisition, and lifetime value.
• Oversee dashboards and performance reporting, using data to optimize campaigns, prioritize investments, and communicate results to clients, operations, and leadership.
• Identify opportunities to improve marketing effectiveness through new technologies, AI-enabled workflows, automation, and more efficient processes.

Team Leadership

• Lead, coach, and develop a team of digital and traditional marketing professionals, setting clear priorities, performance standards, and accountability.
• Build team capabilities in digital marketing, analytics, client management, campaign execution, and commercial thinking.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• 8+ years of performance marketing experience, including leadership responsibility and experience managing integrated digital marketing programs.
• Demonstrated experience directly managing client relationships and presenting strategies, campaign plans, and performance results to clients and senior stakeholders.
• Strong expertise in paid media, SEO, local search, email marketing, analytics, customer acquisition, and demand generation.
• Experience building and using marketing reports, dashboards, and performance measurement frameworks to guide decisions and communicate results.
• Experience using AI-enabled tools and workflows to improve marketing productivity, analysis, content development, campaign execution, or reporting.
• Strong analytical, communication, presentation, organizational, and team leadership skills.

What's in it for you?

• We promote from within - park your career here! An incredible growth potential, with involved and supportive leadership.
• Free Parking!**
• This position offers a flexible work arrangement, allowing for remote or hybrid work depending on location. Team members in this role have the option to work remotely and may occasionally be required to attend in-office meetings, events, or gatherings as needed.
• Competitive salary range, commensurate with Experience
• Flexible scheduling; paid Holidays and Wellness.
• Free and confidential employee assistance program (EAP) that provides support and resources to employees and their families 24/7. Including 3 free counseling sessions for all employees and each household family member.
• (FT Employees) Paid vacation and an extra day-off on your birthday!!
• (FT Employees) Benefits Package - including medical, HSA, FSA, dental, vision, and 6 supplemental insurances, including commuter benefits, pet insurance and 401k!
• The Company offers seven (7) paid holidays even though the nature of our business requires that our locations stay open. The seven (7) holidays include: New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, Christmas Day, Birthday (Floating Holiday)* *Any positions offered that are PT, PT Seasonal, FT Seasonal, or OC are not eligible for health insurance benefits.*
• Wellness is provided according to city or state mandates
• For more information: https://www.propark.com/careers/

Propark is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request. Qualified applicants with arrest and conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.

Please go to the Propark corporate careers portal to view our CPRA Applicant Notice and Privacy Policy for the state of CA. This policy will also be emailed to you upon receipt of your application.

Please go to the Propark corporate careers portal to view our Notice of E-Verify Participation - Propark Mobility participates in E-Verify. Following acceptance of your offer, we may verify your employment eligibility through the federal E-Verify program. Notice of E-Verify Participation