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Director Integrated Marketing Jobs in Springfield, MA

Feeding America

Director of Development

Chicopee, MA · On-site

$80 - $100/hr

... and integrated marketing and communications strategies and content for branded, public-facing ... Support the Board of Directors Development Committee. * Serve as ambassador of a culture of ...

Quad

Offset Second Press Operator

East Longmeadow, MA · On-site

$22 - $33/hr

We use our data-driven integrated marketing and manufacturing platform to streamline solutions for ... The Press Operator will direct the activities of press crew with assigned tasks during downtime and ...

Quad

Offset Second Press Operator

East Longmeadow, MA · On-site

$22 - $33/hr

We use our data-driven integrated marketing and manufacturing platform to streamline solutions for ... The Press Operator will direct the activities of press crew with assigned tasks during downtime and ...

Quad

Offset Second Press Operator

East Longmeadow, MA · On-site

$22 - $33/hr

The Press Operator will direct the activities of press crew with assigned tasks during downtime and ... We use our data-driven integrated marketing and manufacturing platform to streamline solutions for ...

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All JobsIntegrated Marketing JobsDirector Integrated Marketing JobsDirector Integrated Marketing Jobs in Springfield, MA

Director Integrated Marketing information

See Springfield, MA salary details

$11K

$85K

$117.6K

How much do director integrated marketing jobs pay per year?

As of Sep 8, 2026, the average yearly pay for director integrated marketing in Springfield, MA is $84,969.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,800.00 and $101,100.00 per year, depending on experience, location, and employer.

What does a director of integrated marketing do?

A Director of Integrated Marketing oversees the development and execution of marketing strategies that unify messaging and branding across multiple channels, such as digital, print, social media, and events. They ensure all marketing efforts are aligned with the company's overall goals and deliver a consistent brand experience to the target audience. This role involves collaborating with various teams, analyzing campaign performance, and optimizing strategies based on data and market trends. The Director also manages budgets, leads creative initiatives, and works closely with senior leadership to drive business growth.

What are the key skills and qualifications needed to thrive as a director of integrated marketing?

To excel as a Director of Integrated Marketing, you need a strong background in marketing strategy, cross-channel campaign management, and leadership, generally supported by a relevant degree and significant industry experience. Familiarity with marketing automation platforms, analytics tools like Google Analytics, and CRM systems is typically required. Outstanding communication, strategic thinking, and team collaboration skills set high performers apart in this role. These capabilities are vital for leading cohesive marketing initiatives that drive brand growth and measurable business results.

How does a director of integrated marketing collaborate with cross-functional teams to execute campaigns?

A Director of Integrated Marketing works closely with teams across the organization, including product, sales, creative, digital, and analytics departments. They lead the development of cohesive marketing strategies and ensure that messaging is consistent across all channels. This role often involves regular meetings, clear communication of campaign objectives, and coordinating timelines to align efforts. By fostering collaboration, the director ensures campaigns are executed efficiently and drive measurable results.

What is the difference between Director Integrated Marketing vs Marketing Manager?

AspectDirector Integrated MarketingMarketing Manager
ResponsibilitiesOversees overall marketing strategy, brand integration, and cross-channel campaignsExecutes marketing plans, manages campaigns, and coordinates with teams
Required CredentialsBachelor's degree, often MBA, extensive marketing experience, leadership skillsBachelor's degree in marketing or related field, some experience
Work EnvironmentStrategic planning, leadership meetings, cross-department collaborationCampaign execution, team management, project coordination

The main difference is that the Director Integrated Marketing focuses on strategic oversight and brand integration at a higher level, while the Marketing Manager handles the day-to-day execution of marketing campaigns. Both roles require strong marketing credentials, but the director position involves more leadership and strategic planning.

What are the most commonly searched types of Integrated Marketing jobs in Springfield, MA?

The most popular types of Integrated Marketing jobs in Springfield, MA are:

What job categories do people searching Director Integrated Marketing jobs in Springfield, MA look for?

The top searched job categories for Director Integrated Marketing jobs in Springfield, MA are:

What cities near Springfield, MA are hiring for Director Integrated Marketing jobs?

Cities near Springfield, MA with the most Director Integrated Marketing job openings:

Director Integrated Marketing jobs near you

Marketing Director - B2C

BRIX Recruiting Partners (Home Improvement)

Springfield, MA • Hybrid

Contractor

Retirement, PTO

Re-posted 29 days ago

Job description

Company Overview:

  • This is a rapidly growing bathroom remodeling company serving homeowners in MA and CT
  • Authorized dealer of Bath Planet products
  • Better Business Bureau accredited with an A+ rating

 

What is Being Offered:

  • Competitive base + uncapped bonus
  • 401K with match & PTO
  • Relocation assistance
  • Hybrid work option

 

What The Position is About:

  • Oversee all marketing and lead generation for the company
  • Maintain marketing budgets, ensuring effective allocation of resources
  • Manage the newly started direct mail program and lead aggregators
  • Work closely with the call center manager to ensure leads are being converted and identify conversion issues
  • Manage marketing vendors and third-party relationships, including two independent contractors responsible for PPC, SEO, and Facebook campaigns
  • Oversee a Call Center Manager, big box Program Leader, Events Team Leader, and Marketing Intern
  • Execute an integrated marketing strategy to support company revenue goals
  • Develop and deliver reports on KPIs
  • Track and review campaigns for improvement opportunities
  • Maintain up to date on industry trends and developments that may affect the market

 

The Right Candidate Will Have:

  • Marketing experience within the home improvement industry
  • Proven experience managing and optimizing $1M+ marketing budgets
  • Digital and traditional marketing experience
  • Experience working closely with a call center and understanding how to solve problems related to lead conversion within the call center
BRIX Recruiting Partners logo

About BRIX Recruiting Partners

Sourced by ZipRecruiter

Our mission is simple: to help our clients build the most successful sales and management team by providing top talent at a reasonable price. Through a combination of traditional direct recruiting methods and the latest online employment marketing techniques our recruitment agency provides better candidates, better hires, and better retention. Each of our team members in our recruitment agency understands the effort and diligence required to recruit top-level talent at the national level. Our expertise spans inside and outside sales and management without limitation to specific industries. While our backgrounds vary, we all come to this work with a dedication to great customer service, top-talent results, and a focus on improving each customer’s bottom line.

Industry

Recruiting and staffing services

Company size

11 - 50 Employees

Headquarters location

Chaska, MN, US

Year founded

2011

Social media

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