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Marketing Director Jobs in Springfield, MA (NOW HIRING)

Elms

MBA Director

Chicopee, MA

Develop and implement a recruiting strategy, both short and long term, and work with the Marketing Director to develop marketing plans and outreach strategies for the MBA Program, including ...

Elms

MBA Director

Chicopee, MA · On-site

Develop and implement a recruiting strategy, both short and long term, and work with the Marketing Director to develop marketing plans and outreach strategies for the MBA Program, including ...

TIMEPROOFUSA

Field Marketing Manager

Hartford, CT

$60K/yr

Previous leadership experience in event marketing, field marketing, retail marketing, direct sales, or a related industry. * Strong communication, coaching, and leadership skills. * Proven ability to ...

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All JobsMarketing JobsMarketing Director JobsMarketing Director Jobs in Springfield, MA

Marketing Director information

See Springfield, MA salary details

$33.9K

$104.1K

$180.9K

How much do marketing director jobs pay per year?

As of Aug 15, 2026, the average yearly pay for marketing director in Springfield, MA is $104,082.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,200.00 and $131,000.00 per year, depending on experience, location, and employer.

How much do top marketing directors make?

Top marketing directors typically earn between $150,000 and $250,000 annually, with some earning more based on industry, company size, and experience. Compensation often includes bonuses, stock options, and other incentives, especially in large corporations or competitive markets.

How much is a marketing director paid?

The average salary for a marketing director typically ranges from $90,000 to $180,000 annually, depending on experience, industry, and location. Senior roles with extensive experience or in large companies can earn higher compensation, often including bonuses and benefits.

What are the key skills and qualifications needed to thrive as a Marketing Director, and why are they important?

To thrive as a Marketing Director, you need expertise in marketing strategy, brand management, and analytics, often supported by a bachelor's or master's degree in marketing or a related field. Familiarity with digital marketing platforms, CRM systems, and tools like Google Analytics or HubSpot is typically required. Strong leadership, creativity, and communication skills help you inspire teams and effectively convey marketing messages. These skills and qualities are crucial for driving brand growth, achieving business objectives, and adapting to a rapidly changing market landscape.

How does a marketing director typically collaborate with other departments to achieve company goals?

A Marketing Director works closely with teams across the organization, such as sales, product development, finance, and customer service, to align marketing strategies with overall business objectives. Regular cross-departmental meetings and strategy sessions are common to ensure campaigns are coordinated and messaging is consistent. This collaboration helps maximize the impact of marketing efforts, ensures that product launches are successful, and that customer insights are integrated into marketing plans. Effective communication and relationship-building skills are essential in this role to facilitate smooth teamwork and drive company growth.

What does a Marketing Director do?

A Marketing Director is responsible for developing and overseeing the overall marketing strategy of a company or organization. They lead marketing teams, manage budgets, and coordinate campaigns across various channels to promote products or services. Their role involves market research, brand management, and ensuring that marketing initiatives align with business objectives. Marketing Directors also analyze campaign performance and adapt strategies to maximize results and drive growth.

What does a Marketing Director do?

A marketing director oversees marketing campaigns and branding techniques for a company or organization, from brainstorming ideas to implementing large-scale plans. They conduct research and analyze trends in the product or service offered by the company to develop marketing strategies. Their primary focus is to create familiarity with the brand and increase sales or number of users. Marketing directors manage campaign budgets, supervise the marketing team, including freelancers and consultants, and coordinate with the sales team to avoid duplicated efforts. Some marketing directors also monitor the company’s website for increased traffic.

Is a marketing director a high position?

A marketing director is considered a high-level leadership role responsible for overseeing a company's marketing strategy, branding, and campaigns. It typically requires extensive experience, strategic skills, and often a bachelor's or master's degree in marketing or related fields. The position usually reports to executive management and involves significant decision-making authority.
More about Marketing Director jobs

What are the most commonly searched types of Marketing jobs in Springfield, MA?

The most popular types of Marketing jobs in Springfield, MA are:

What job categories do people searching Marketing Director jobs in Springfield, MA look for?

The top searched job categories for Marketing Director jobs in Springfield, MA are:

What cities near Springfield, MA are hiring for Marketing Director jobs?

Cities near Springfield, MA with the most Marketing Director job openings:

Marketing Director jobs near you
Infographic showing various Marketing Director job openings in Springfield, MA as of August 2026, with employment types broken down into 92% Full Time, and 8% Part Time. Highlights an 96% In-person, and 4% Hybrid job distribution, with an average salary of $104,082 per year, or $50 per hour.

Marketing Director in Assisted Living - $10,000 SIGN ON BONUS!

Monastery Heights

West Springfield, MA

$65K - $75K/yr

Full-time

Medical, PTO

Re-posted 16 days ago

Job description

Marketing Director – Senior Living

Monastery Heights Senior Living and Memory Care – West Springfield, MA

Full-Time Salary - Hybrid (On-Site and Off-Site) 

Healthcare - Senior Living - Marketing & Sales

About Monastery Heights:

Monastery Heights Senior Living and Memory Care is a vibrant assisted living and memory care community set within a beautifully restored former monastery. We are committed to enriching the lives of our residents by providing compassionate care, a sense of belonging, and a strong community connection.

Position Overview:

We are looking for an experienced and motivated Marketing Director to lead our sales and marketing efforts. This role is responsible for driving occupancy through strategic marketing, lead generation, referral development, and relationship-building.

What You’ll Do:

  • Create and execute marketing and outreach strategies to maintain high occupancy.

  • Conduct tours, follow-ups, and personalized outreach to convert leads into move-ins.

  • Build strong relationships with referral partners (hospitals, skilled nursing facilities, rehabs, social workers, case managers, etc.).

  • Coordinate community engagement events and professional networking opportunities.

  • Contribute to digital marketing, advertising, and social media campaigns in collaboration with regional support.

  • Track and report activity.

  • Support smooth resident transitions and coordinate with other departments.

Qualifications:

  • Strongly preferred experience in marketing/sales, ideally in senior living, healthcare, or hospitality.

  • Excellent interpersonal and communication skills.

  • Strong organizational skills and goal-oriented mindset.

  • Knowledge of assisted living and memory care services is a plus.

Benefits:

  • Competitive base salary (Scale based on experience $65,000-$75,000+ with a solid bonus structure, and a $10,000 SIGN ON BONUS!)

  • Health Insurance

  • Paid time off and holidays

  • Supportive team culture and meaningful work