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Marketing Director Jobs in Springfield, MA (NOW HIRING)

Country Carpenter's Inc

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Marketing Coordinator

Hebron, CT · On-site

$55K - $65K/yr

Marketing Coordinator Overview The Marketing Coordinator will serve as the company's primary ... email, direct mail, radio/streaming audio, live T.V./OTT, digital display, etc) and update as ...

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Marketing Director information

See Springfield, MA salary details

$33.9K

$104.1K

$180.9K

How much do marketing director jobs pay per year?

As of Sep 5, 2026, the average yearly pay for marketing director in Springfield, MA is $104,082.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,200.00 and $131,000.00 per year, depending on experience, location, and employer.

What does a Marketing Director do?

A Marketing Director is responsible for developing and overseeing the overall marketing strategy of a company or organization. They lead marketing teams, manage budgets, and coordinate campaigns across various channels to promote products or services. Their role involves market research, brand management, and ensuring that marketing initiatives align with business objectives. Marketing Directors also analyze campaign performance and adapt strategies to maximize results and drive growth.

What does a Marketing Director do?

A marketing director oversees marketing campaigns and branding techniques for a company or organization, from brainstorming ideas to implementing large-scale plans. They conduct research and analyze trends in the product or service offered by the company to develop marketing strategies. Their primary focus is to create familiarity with the brand and increase sales or number of users. Marketing directors manage campaign budgets, supervise the marketing team, including freelancers and consultants, and coordinate with the sales team to avoid duplicated efforts. Some marketing directors also monitor the company’s website for increased traffic.

What are the key skills and qualifications needed to thrive as a Marketing Director, and why are they important?

To thrive as a Marketing Director, you need expertise in marketing strategy, brand management, and analytics, often supported by a bachelor's or master's degree in marketing or a related field. Familiarity with digital marketing platforms, CRM systems, and tools like Google Analytics or HubSpot is typically required. Strong leadership, creativity, and communication skills help you inspire teams and effectively convey marketing messages. These skills and qualities are crucial for driving brand growth, achieving business objectives, and adapting to a rapidly changing market landscape.

How does a marketing director typically collaborate with other departments to achieve company goals?

A Marketing Director works closely with teams across the organization, such as sales, product development, finance, and customer service, to align marketing strategies with overall business objectives. Regular cross-departmental meetings and strategy sessions are common to ensure campaigns are coordinated and messaging is consistent. This collaboration helps maximize the impact of marketing efforts, ensures that product launches are successful, and that customer insights are integrated into marketing plans. Effective communication and relationship-building skills are essential in this role to facilitate smooth teamwork and drive company growth.

How much is a marketing director paid?

The average salary for a marketing director typically ranges from $90,000 to $180,000 annually, depending on experience, industry, and location. Senior marketing directors with extensive experience and in large organizations can earn higher compensation, often including bonuses and benefits.

Is a marketing director a high position?

A marketing director is a senior leadership role responsible for overseeing a company's marketing strategy, branding, and campaigns. It is generally considered a high-level position within an organization, often reporting to executives like the vice president or chief marketing officer. The role typically requires extensive experience, strategic skills, and leadership abilities.
More about Marketing Director jobs

What are the most commonly searched types of Marketing jobs in Springfield, MA?

The most popular types of Marketing jobs in Springfield, MA are:

What job categories do people searching Marketing Director jobs in Springfield, MA look for?

The top searched job categories for Marketing Director jobs in Springfield, MA are:

What cities near Springfield, MA are hiring for Marketing Director jobs?

Cities near Springfield, MA with the most Marketing Director job openings:

Marketing Director jobs near you
Infographic showing various Marketing Director job openings in Springfield, MA as of August 2026, with employment types broken down into 92% Full Time, and 8% Part Time. Highlights an 96% In-person, and 4% Hybrid job distribution, with an average salary of $104,082 per year, or $50 per hour.

Drupal and Integrations Developer

Smith College

Northampton, MA

$97K - $132K/yr

Full-time

Re-posted 10 days ago

Smith College rating

8.2

Company rating: 8.2 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

151st of 630 rated colleges and universities

Job description

If you have any questions about the position or our application process, reach out to us at recruiting-u@smith.edu.

DepartmentCommunications and MarketingJob Description

Job Summary

Maintain, manage and improve mission critical and/or complex enterprise applications and associated services and workflows. Support service requests and collaborate with stakeholders to deploy solutions using assigned application(s). Oversee troubleshooting from routine to highly complex issues and escalates to vendors. Maintain security within the application(s) and manage routine updates and patching, as well as coordinating more complex system upgrades. Contribute to the development of documentation and standards. Lead large size projects associated with service delivery or maintenance. Work closely with key stakeholders and supports continuous improvement, as well as providing input for strategic planning. May be called upon after hours and/or weekends to address urgent issues.

Take appropriate actions to support a diverse workforce and participate in the College's efforts to create a respectful, inclusive, and welcoming work environment.

Essential Functions

Technical Engineering & Core Development (40%):

  • Develop and maintain custom Drupal 10+ modules using modern APIs and best practices.
  • Design and implement secure API integrations with enterprise platforms (Salesforce, Slate, Workday).
  • Maintain and modernize legacy PHP codebases to ensure long-term sustainability and compatibility with current architecture.

Strategic Marketing Partnership (25%):

  • Partner with the Marketing Director to leverage analytics tracking, GA4 events, and server-side tagging.
  • Architect 'author-friendly' administrative interfaces (Paragraphs) to empower non-technical content managers.
  • Monitor and optimize Core Web Vitals and site speed to support SEO and brand performance.

Systems Maintenance & DevOps (25%):

  • Manage hosting environments (e.g., Pantheon), including deployment pipelines (CI/CD), configuration management, regression testing, security and version updates.
  • Act as primary technical troubleshooter for high-traffic institutional events.

Documentation & Collaboration (10%):

  • Document technical implementations and integration patterns to ensure team redundancy.
  • Consult with the Marketing Director and Web Lead during planning phases to provide feasibility assessments for new digital initiatives.

Perform other duties as assigned by management.

Minimum Requirements:

Bachelor's Degree, Field: Computer Science or Engineering
5 or more years experience. Area: Drupal backend and integrations

development

Knowledge of:

Drupal 10+ architecture, REST APIs, JSON, OAuth, and authentication workflows.

Skills:

Proficiency in Drupal, Javascript, PHP, Composer and Git; ability to translate

complex technical requirements for marketing stakeholders.

Preferred Qualifications:
Graduate Degree, Field: Computer Science
8 or more years experience, Area: Drupal, Wordpress and API

development

Knowledge of:

Drupal 10+ architecture, REST APIs, JSON, OAuth, and authentication workflows, WordPress, Salesforce Marketing Cloud, Workday, Technolutions Slate CRM

Skills:

Proficiency in Drupal and WordPress architecture JavaScript, React, PHP, Composer and Git; extensive experience with modern APIs and ETL processes

CompensationIn addition to a competitive benefits package, annualized pay for this role is typically between $97,972.09 - $132,550.47 covering the middle half of market compensation. Actual compensation will vary based on individual qualifications and work schedule if less than full-time.

Position Type

Regular

Please attach BOTH a current resume and a cover letter in order for your application to be considered for this position . Be sure you have provided all attachments before submitting your application.

You will NOT be able to attach additional files after you have hit the Submit button.

Review of applications will begin

July 13, 2026About Smith College

Located in Northampton, MA, Smith College is one of the largest women's colleges in the country and is dedicated to excellence in teaching and research across the liberal arts. A faculty of outstanding scholars interact with students in small classes, as advisors, and through student-faculty research projects. The College is a member of the Five College Consortium with Amherst, Hampshire and Mt. Holyoke Colleges, and the University of Massachusetts Amherst.Students cross-enroll and faculty cross-teach across the Five Colleges.

Consistent with the Americans with Disabilities Act (ADA) and Massachusetts General Law, Chapter 151B, it is the policy of Smith College to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please contact our recruiting team at recruiting-u@smith.edu.

As set forth in our mission and values, Smith College is committed to promoting a culture of equity and inclusion among students, staff and faculty. The College will not discriminate in employment on the basis of age, race, color, ethnicity, national origin, creed, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, genetic information, age, veteran status, physical or mental disability, or any other classification protected by law. Smith College is an equal opportunity employer and complies with all state and federal laws that prohibit discrimination.

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