Director Lifecycle Marketing Jobs in Springfield, MA

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Position Summary:

The Lead Director, Business Consultation, Go-to-Market owns Aetna International's integrated go-to-market strategy and execution - including product, distribution strategy, sales enablement, and member engagement. This role will help define where to play in the market and lead a team (approximately 7 direct reports) that translates strategy into solutions, roadmaps, readiness plans, and market offerings.

This role leads the Go-to-Market function, connecting strategy, solutions, and enablement across the commercial lifecycle. The Lead Director partners closely with Strategy, Sales, Retention, Analytics, Insights, Underwriting, Commercial Product, and Marketing to shape growth priorities, guide go-to-market decisions, and ensure the organization focuses capacity on the highest-value opportunities. This role partners with the Executive Director and SLT members to set multi-year business growth direction and portfolio trade-offs, while delegating domain-specific GTM strategy (including product, broker, and cross-sell strategies) to team members accountable for execution and refinement.

The position is remote/hybrid and works out of the Hartford, CT location. Candidates must be within commutable distance.

What you will do

• Own Aetna International's integrated growth and product strategy, defining where to play, how to win, and what problems to solve

• Lead and develop colleagues responsible for product, distribution strategy, sales enablement, and member engagement

• Partner with leadership to set multiyear and annual growth goals, portfolio priorities, and operating plans

• Establish and oversee governance and communication frameworks to ensure Aetna International leadership and colleagues understand go-to-market roadmap and priorities to enable proactive, consistent, and accurate messaging to the market

• Define customer, market, and distributionchannel segmentation grounded in insights and competitive intelligence

• Own the International value proposition and ensure consistent translation across product, marketing, and gotomarket channels

• Ensure that segmentation, growth hypotheses, and commercial priorities are consistently grounded in data and insights rather than assumptions

• Set strategic direction and success measures for gotomarket motions, delegating distribution strategy ownership with clear accountability

• Coach product team members to translate strategic priorities into sequenced product roadmaps to deliver solutions that are differentiated, commercially viable, and market-ready

• Make portfoliolevel tradeoff decisions and prioritize initiatives that balance value, readiness, risk, regulatory feasibility, and capacity

• Serve as the escalation and decision point when commercial ambition and delivery reality diverge

• Manage operating expense investments tied to growth outcomes

• Partner with Commercial Product and enterprise teams (including Aetna Marketing) to leverage enterprise assets, capabilities, and processes as appropriate

• Advocate for modern tools, including automation and AI

For this role you will need Minimum Requirements

• 10+ years of relevant work experience in commercial strategy, go-to-market leadership, or product marketing strategy within healthcare or health insurance in similarly regulated, multi-segment business

• Demonstrated people leadership of a multi-function or multi-disciplinary team is required

• Strong judgment in prioritization, tradeoffs, and decision framing

• Highly collaborative, coachable leader who develops strong teams and strong relationships across peers

• Proven ability to drive decisions and maintain strategic clarity in ambiguous, matrixed environments and comfortable setting direction and driving cross-functional consensus

• Advanced problemsolving and strategic thinking capabilities

• Demonstrated execution discipline in complex, crossfunctional environments

• Systemslevel thinker with the ability to connect strategy, product, gotomarket, and operations into coherent, executable plans

• Candidates with practical experience applying data, automation, and AIenabled tools to improve decision quality, speed, and operational effectiveness are preferred

Education

Bachelor's degree preferred/specialized training/relevant professional qualification.

Pay Range

The typical pay range for this role is:

$100,000.00 - $231,540.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This fulltime position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial wellbeing of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 09/10/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.