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Director Lifecycle Marketing Jobs in Springfield, MA

Green Thumb

Buyer, MA

West Springfield, MA · On-site

$90K - $110K/yr

Collaborate with the Marketing team to define and execute local retail marketing campaigns ... Manage the complete assortment lifecycle, including innovation, vendor meetings, costing ...

Green Thumb

Buyer, MA

Springfield, MA · On-site

$90K - $110K/yr

Collaborate with the Marketing team to define and execute local retail marketing campaigns ... Manage the complete assortment lifecycle, including innovation, vendor meetings, costing ...

Cigna

Chief Medical Officer, Evernorth

Bloomfield, CT · On-site

The CMO will also serve as an external-facing clinical leader, representing Evernorth to clients ... Provide direct clinical leadership and oversight for Pharmacy Utilization Management and Prior ...

Cigna

Chief Medical Officer, Evernorth

Bloomfield, CT · On-site

The CMO will also serve as an external-facing clinical leader, representing Evernorth to clients ... Provide direct clinical leadership and oversight for Pharmacy Utilization Management and Prior ...

Cfins

Sr. Product Delivery Manager (Remote)

Glastonbury, CT · On-site

$101 - $140/hr

... Managementand Marketing(SAMM),IT, as well as the Crum and ForsterProduct,Underwriting,Legal ... lifecycle, developing mitigation strategies to ensure successful implementation * Supports Director ...

Talanto

Sr. Product Delivery Manager

Glastonbury, CT · On-site

$101 - $140/hr

... and Marketing (SAMM), IT, as well as the Crum and Forster Product, Underwriting, Legal, and ... lifecycle, developing mitigation strategies to ensure successful implementation * Supports Director ...

Munich Re

VP Strategic Growth Solutions

Hartford, CT · On-site

Collaborate with executive leadership to establish and direct vision for technology solutions that ... lifecycle, driving prioritization, business development, underwriting, management and/or specific ...

Munich RE

VP Strategic Growth Solutions

Hartford, CT · On-site

Collaborate with executive leadership to establish and direct vision for technology solutions that ... Proven ability to successfully collaborate across diverse teams including engineering, marketing ...

Munich Re

VP Strategic Growth Solutions

Hartford, CT · On-site

Collaborate with executive leadership to establish and direct vision for technology solutions that ... lifecycle, driving prioritization, business development, underwriting, management and/or specific ...

Workiva

Spring 2027 Intern - Partnerships

Hartford, CT · On-site +1

$21/hr

Contribute to lifecycle and automation functions, order generation, and daily operations ... Currently enrolled in a degree-seeking program, preferably in Marketing, Management, Business ...

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Showing results 21-40

All JobsLifecycle Marketing JobsDirector Lifecycle Marketing JobsDirector Lifecycle Marketing Jobs in Springfield, MA

Director Lifecycle Marketing information

See Springfield, MA salary details

$33.9K

$104.1K

$180.9K

How much do director lifecycle marketing jobs pay per year?

As of Sep 5, 2026, the average yearly pay for director lifecycle marketing in Springfield, MA is $104,082.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,200.00 and $131,000.00 per year, depending on experience, location, and employer.

What is a director lifecycle marketing?

A Director of Lifecycle Marketing oversees customer engagement, retention, and growth strategies throughout the entire customer journey. They develop and execute data-driven marketing campaigns to nurture prospects, convert leads, and encourage repeat business. This role involves collaboration with cross-functional teams, leveraging automation, segmentation, and personalized messaging to optimize customer experiences. Their goal is to maximize customer lifetime value (CLV) and drive long-term business growth.

What are the most common day-to-day responsibilities for a director lifecycle marketing?

Directors of Lifecycle Marketing typically oversee the development and execution of strategies to engage, retain, and grow customer relationships throughout their entire journey. On a daily basis, you might analyze customer data, plan targeted marketing campaigns, collaborate with product, analytics, and creative teams, and evaluate campaign performance to inform ongoing optimization. You'll also be responsible for mentoring team members, presenting key findings to leadership, and staying updated on industry trends. This role is both strategic and hands-on, making it ideal for those who enjoy balancing big-picture thinking with tactical execution.

What are the key skills and qualifications needed to thrive in the director lifecycle marketing position, and why are they important?

To thrive as a Director Lifecycle Marketing, you need a thorough understanding of customer journey mapping, segmentation, and campaign optimization, usually supported by a degree in marketing, business, or a related field and several years of relevant experience. Familiarity with CRM platforms (such as Salesforce or HubSpot), marketing automation tools (like Marketo or Braze), and data analytics systems is typically required, with certifications in these platforms being a plus. Strong leadership, cross-functional collaboration, and strategic thinking skills help set exceptional candidates apart. These capabilities are crucial for designing effective lifecycle marketing strategies, driving customer engagement, and achieving business growth goals across multiple channels.

What are the most commonly searched types of Lifecycle Marketing jobs in Springfield, MA?

The most popular types of Lifecycle Marketing jobs in Springfield, MA are:

What job categories do people searching Director Lifecycle Marketing jobs in Springfield, MA look for?

The top searched job categories for Director Lifecycle Marketing jobs in Springfield, MA are:

What cities near Springfield, MA are hiring for Director Lifecycle Marketing jobs?

Cities near Springfield, MA with the most Director Lifecycle Marketing job openings:

Director Lifecycle Marketing jobs near you

Buyer, MA

Green Thumb

West Springfield, MA • On-site

$90K - $110K/yr

Full-time

Re-posted 23 days ago

Green Thumb Industries rating

7.3

Company rating: 7.3 out of 10

Based on 56 frontline employees who took The Breakroom Quiz

4th of 33 rated cannabis dispensaries

Job description

The Role
The Buyer Is responsible for driving the revenue and profitability of our retail business. To do this, the Buyer will set and execute market-specific assortment strategies--including products, their prices, and promotions--that help create a world-class patient/customer experience. We're looking for Individuals who possess unwavering integrity, unquenchable curiosity, and a passion for cannabis.
Responsibilities
  • Collaborate with cross-functional stakeholders to develop localized assortments, retail pricing strategies, and sales forecasts to drive profitability.
  • Allocate internally produced products from our manufacturing site to our stores on a weekly basis.
  • Execute allocation and purchasing strategies that align with the financial goals of each dispensary and market.
  • Collaborate with the Marketing team to define and execute local retail marketing campaigns.
  • Cultivate strong relationships with cannabis product suppliers to ensure consistent access to products for our patients.
  • Anticipate potential problems and risks, generating insights and proposing effective solutions based on data analysis.
  • Establish and maintain a reputation of credibility and responsiveness in the marketplace.
  • Gather critical information from vendors regarding market trends and competitor buying activity, and present findings effectively.
  • Monitor the market through competitor pricing, promotional activities, and product launches, utilizing comp shopping techniques.
  • Manage the complete assortment lifecycle, including innovation, vendor meetings, costing negotiations, sales analyses, promotional calendars, and product exit strategies.
  • Present the current state, health, and future plans for the retail business to senior leadership.
  • Conduct audits of purchasing and allocation processes to identify areas for improvement and implement best practices.
  • Maintain appropriate inventory levels to exceed sales expectations while minimizing unnecessary liquidation.
Qualifications
  • Experience in retail buying, merchandising, planning, or category management. 7-10+ years of relevant experience. Retail planning experience preferred.
  • Experience managing external relationships, adversarial and collaborative negotiations.
  • Adapts and thrives in a demanding, start-up, fast-paced environment
  • Strong presentation skills and ability to listen to the opinions of others to help form a cohesive decision
  • Ability to make decisions under pressure when needed
  • Must be a self-starter who likes to solve complex problems
  • Advanced proficiency in MS Excel
  • Ability to gather / analyze data and to work with incomplete information
  • Analytical mindset
  • Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgment, common sense and resourcefulness
  • Possesses a high level of critical thinking
  • Operates with a high level of professionalism and integrity, including dealing with confidential information
  • Must understand and comply with the rules, regulations, policies, and procedures of GTI
  • Eager to learn cannabis compliance laws, rules and regulations and passion to further their understanding and knowledge of the industry and the laws.

  • Bachelor's degree preferred in a relevant field

Additional Requirements
  • Must pass any and all required background checks
  • Must be and remain compliant with all legal or company regulations for working in the industry
  • Must be a minimum of 21 years of age
  • Must be approved by state badging agency to work in cannabis industry

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
Green Thumb Pay Range
$90,000-$110,000 USD

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