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Digital Marketing Manager Jobs in Springfield, MA

Kosmos

Digital Marketing Manager

Hartford, CT

$70K - $100K/yr

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Hartford, CT · On-site

$70K - $100K/yr

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Hartford, CT

$70K - $100K/yr

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Hartford, CT

$70K - $100K/yr

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Hartford, CT

$70K - $100K/yr

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Fine Fettle

Marketing Specialist

Hartford, CT · On-site

$60K - $65K/yr

Campaign Development & Management: * Assist in the development and execution of digital marketing campaigns, ensuring alignment with Fine Fettle's brand voice to promote products, drive customer ...

Fine Fettle

Marketing Specialist

Hartford, CT · Hybrid

Campaign Development & Management: * Assist in the development and execution of digital marketing campaigns, ensuring alignment with Fine Fettle's brand voice to promote products, drive customer ...

Ra

Marketing Analytics Manager

Hartford, CT

You will be using quantitative methods to assess the impact of offline and digital marketing. You ... Who is good in management or leadership role. Who is good in providing external consulting. Who is ...

Ra

Marketing Analytics Senior Manager

Hartford, CT · On-site

You will be using quantitative methods to assess the impact of offline and digital marketing. You ... Who is good in management or leadership role. Who is good in providing external consulting. Who is ...

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All JobsDigital Marketing JobsDigital Marketing Manager JobsDigital Marketing Manager Jobs in Springfield, MA

Digital Marketing Manager information

See Springfield, MA salary details

$36.4K

$87.4K

$138K

How much do digital marketing manager jobs pay per year?

As of Aug 22, 2026, the average yearly pay for digital marketing manager in Springfield, MA is $87,412.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,300.00 and $99,600.00 per year, depending on experience, location, and employer.

What does a digital marketing manager do?

As a digital marketing manager, you use your vast knowledge of search engine optimization (SEO), social media platforms, email marketing, and web development to create effective marketing in the digital space. You oversee the editorial calendar and establish the entire digital marketing presence for your company. You may work independently or manage a digital marketing team. Your job is to work with the marketing team, graphic designers, the IT department, management, and anyone else involved in crafting the online voice of your company.

What does a digital marketing manager do?

A Digital Marketing Manager is responsible for developing, implementing, and overseeing online marketing strategies to promote a company's products or services. They manage various digital channels, such as social media, email, search engines, and websites, to increase brand awareness and drive traffic or sales. Their role often includes analyzing campaign performance, optimizing content, managing budgets, and coordinating with other marketing professionals or agencies. Digital Marketing Managers also stay up to date with the latest digital trends and technologies to ensure effective and competitive marketing efforts.

What are some common challenges digital marketing managers face when coordinating multi-channel campaigns?

Digital Marketing Managers often encounter challenges in ensuring brand consistency and messaging across various platforms such as social media, email, search engines, and display ads. Coordinating timelines, aligning strategies with different teams (like content creators, designers, and analytics specialists), and monitoring performance metrics in real time can also be complex. Success in this role requires strong organizational skills, adaptability, and clear communication to keep all stakeholders aligned and campaigns running smoothly.

What are the key skills and qualifications needed to thrive as a digital marketing manager, and why are they important?

To thrive as a Digital Marketing Manager, you need expertise in digital marketing strategies, analytics, and campaign management, typically supported by a degree in marketing or a related field. Familiarity with tools like Google Analytics, SEO platforms, email marketing software, and certifications such as Google Ads or HubSpot are highly valuable. Strong leadership, creativity, and excellent communication skills set outstanding managers apart in this role. These skills and qualifications are essential for driving effective campaigns, analyzing performance, and leading teams to achieve business goals in a fast-evolving digital landscape.

What is the difference between Digital Marketing Manager vs Content Marketing Manager?

AspectDigital Marketing ManagerContent Marketing Manager
Primary FocusOversees all digital marketing campaigns, including SEO, SEM, social media, email marketing, and analyticsDevelops and manages content strategies, creating engaging content to attract and retain audiences
Required SkillsDigital advertising, data analysis, SEO, SEM, social media managementContent creation, storytelling, SEO, editorial skills
Work EnvironmentMarketing teams, agencies, online platformsContent teams, creative departments, editorial platforms
Common UsageUsed across industries for digital campaign managementUsed for brand storytelling and audience engagement

While both roles focus on digital presence, the Digital Marketing Manager manages overall online campaigns, whereas the Content Marketing Manager specializes in creating compelling content to support marketing goals.

How much do digital marketing managers get paid?

Digital marketing managers typically earn a median annual salary ranging from $65,000 to $120,000, depending on experience, location, and industry. Salaries can be higher for those with advanced skills in data analysis, SEO, or paid advertising, and often include benefits such as bonuses and performance incentives.

How much does a digital marketing manager make?

The average salary for a digital marketing manager in the United States is around $75,000 to $120,000 annually, depending on experience, industry, and location. In Florida, salaries typically range from $65,000 to $110,000, with higher pay for those with advanced skills in SEO, analytics, and campaign management. Certifications like Google Analytics or HubSpot can also influence earning potential.

What qualifications do I need to be a digital marketing manager?

A digital marketing manager typically needs a bachelor's degree in marketing, communications, or a related field. Relevant skills include proficiency with digital marketing tools, data analysis, and understanding of SEO, SEM, and social media platforms. Professional certifications such as Google Analytics or HubSpot can enhance qualifications.
More about Digital Marketing Manager jobs

What are the most commonly searched types of Digital Marketing jobs in Springfield, MA?

The most popular types of Digital Marketing jobs in Springfield, MA are:

What are popular job titles related to Digital Marketing Manager jobs in Springfield, MA?

For Digital Marketing Manager jobs in Springfield, MA, the most frequently searched job titles are:

What job categories do people searching Digital Marketing Manager jobs in Springfield, MA look for?

The top searched job categories for Digital Marketing Manager jobs in Springfield, MA are:

What cities near Springfield, MA are hiring for Digital Marketing Manager jobs?

Cities near Springfield, MA with the most Digital Marketing Manager job openings:

Digital Marketing Manager jobs near you
Infographic showing various Digital Marketing Manager job openings in Springfield, MA as of August 2026, with employment types broken down into 85% Full Time, 13% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $87,412 per year, or $42 per hour.

Digital Marketing Manager

Kosmos

Hartford, CT

$70K - $100K/yr

Full-time

Re-posted 16 hours ago

Job description

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager.

This role will support strategic growth initiatives through managing new advertising campaigns, influencers and affiliates, creative asset production, testing and reporting. The role will work cross-functionally to ensure a consistent volume of high-quality creative assets and campaigns are produced and tested with regular reporting of results. 

Key Responsibilities:

  • Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal initiatives.
  • Produce effective ad creative and UGC assets utilizing influencers and content creators and the company’s internal/external design teams.
  • Set up and launch paid digital marketing campaigns (Meta, Google, TikTok, Reddit, etc.) to test and qualify new creative assets.
  • Utilize internal and external design teams for landing page creation, optimization, and continuous A/B testing to improve ad campaign performance.
  • Manage and expand profitable affiliate and influencer relationships.
  • Organic social media management and community moderation with intent to drive profitable traffic and awareness.
  • Maintain marketing performance reports, documentation of results, insights, and best practices.
  • Stay updated on digital marketing trends, platform updates, and best practices, applying new insights to enhance campaign performance.

Qualifications:

  • Minimum 2 years of hands-on experience in ecommerce growth or digital marketing.
  • Experience managing creative digital asset production with designers, influencers, and content creators.
  • Hands-on experience setting up and launching paid campaigns across at least 2 major digital media ad platforms (Meta, TikTok, Google, Reddit, etc.).