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Growth Marketing Manager Jobs in Springfield, MA

Country Bank for Savings

Digital Marketing Manager

Ware, MA · On-site

$75K - $85K/yr

... growth for the Bank. This position is responsible for developing, executing, and optimizing digital ... Manages Marketing Automation System, ensuring effective lead capture, automation, and campaign ...

Ra

Marketing Analytics Senior Manager

Hartford, CT · On-site

Marketing Analytics Senior Manager Job Level: Senior Level This is what you will do.. You will be ... You will be leading a team and you will be responsible for team's growth. We are looking for ...

Fine Fettle

Marketing Specialist

Hartford, CT · Hybrid

Hands-on experience across digital marketing, CRM, analytics, e-commerce, and brand marketing. * Opportunities for professional development and career growth. * The opportunity to make a meaningful ...

Fine Fettle

Marketing Specialist

Hartford, CT · On-site +1

$60K - $65K/yr

Hands-on experience across digital marketing, CRM, analytics, e-commerce, and brand marketing. * Opportunities for professional development and career growth. * The opportunity to make a meaningful ...

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All JobsGrowth Marketing JobsGrowth Marketing Manager JobsGrowth Marketing Manager Jobs in Springfield, MA

Growth Marketing Manager information

See Springfield, MA salary details

$32.9K

$83.2K

$145K

How much do growth marketing manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for growth marketing manager in Springfield, MA is $83,196.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,800.00 and $97,700.00 per year, depending on experience, location, and employer.

What does a growth marketing manager do?

A Growth Marketing Manager is responsible for developing and executing strategies to increase a company’s customer base, drive user engagement, and maximize revenue growth. They use data-driven approaches to identify opportunities, run experiments, and optimize marketing campaigns across digital channels like social media, email, and paid advertising. This role often involves collaborating with product, sales, and analytics teams to ensure cohesive growth initiatives that align with business goals.

What are the key skills and qualifications needed to thrive as a growth marketing manager?

To thrive as a Growth Marketing Manager, you need expertise in digital marketing, data analysis, and customer acquisition strategies, often supported by a degree in marketing, business, or a related field. Familiarity with marketing automation platforms, analytics tools like Google Analytics, and A/B testing software is typically required. Creativity, strong communication, and a results-driven mindset help set top performers apart in this role. These skills are crucial for driving measurable growth, optimizing marketing campaigns, and aligning team efforts with business objectives.

What are the most common challenges faced by growth marketing managers, and how can they overcome them?

Growth Marketing Managers often encounter challenges such as balancing rapid experimentation with maintaining brand consistency, managing limited budgets, and aligning cross-functional teams toward shared growth goals. Overcoming these hurdles typically involves setting clear KPIs, fostering a culture of data-driven decision-making, and maintaining open communication with product, sales, and creative teams. Successful Growth Marketing Managers are adaptable, proactive in learning from failed experiments, and skilled at prioritizing high-impact initiatives to drive sustainable growth.

What is the difference between Growth Marketing Manager vs Digital Marketing Manager?

AspectGrowth Marketing ManagerDigital Marketing Manager
FocusDriving rapid growth through experimentation and data-driven strategiesManaging overall digital marketing campaigns and brand presence
SkillsAnalytics, A/B testing, product growth tacticsSEO, SEM, content marketing, social media
Work EnvironmentStartups, tech companies, fast-paced environmentsLarge corporations, agencies, established brands
GoalsIncrease user acquisition, retention, and revenueBrand awareness, lead generation, engagement

The main difference is that Growth Marketing Managers focus on rapid growth and experimentation to optimize user acquisition and retention, often in tech or startup settings. Digital Marketing Managers oversee broader digital campaigns aimed at brand building and engagement across various platforms. Both roles require analytical skills, but Growth Marketing Managers are more data-driven and experimental in approach.

What is the job growth for a growth marketing manager?

The job outlook for growth marketing managers is strong, with employment projected to grow faster than average due to increasing demand for digital marketing strategies. As companies focus on customer acquisition and retention through data-driven marketing, experienced managers with skills in analytics, SEO, and marketing automation are expected to be in high demand over the next decade.

What are the most commonly searched types of Growth Marketing jobs in Springfield, MA?

The most popular types of Growth Marketing jobs in Springfield, MA are:

What are popular job titles related to Growth Marketing Manager jobs in Springfield, MA?

For Growth Marketing Manager jobs in Springfield, MA, the most frequently searched job titles are:

What job categories do people searching Growth Marketing Manager jobs in Springfield, MA look for?

The top searched job categories for Growth Marketing Manager jobs in Springfield, MA are:

What cities near Springfield, MA are hiring for Growth Marketing Manager jobs?

Cities near Springfield, MA with the most Growth Marketing Manager job openings:

Growth Marketing Manager jobs near you
Infographic showing various Growth Marketing Manager job openings in Springfield, MA as of June 2026, with employment types broken down into 80% Full Time, 17% Part Time, 1% Temporary, and 2% Contract. Highlights an 87% Physical, 1% Hybrid, and 12% Remote job distribution, with an average salary of $83,196 per year, or $40 per hour.

Digital Marketing Manager

Kosmos

Hartford, CT

$70K - $100K/yr

Full-time

Re-posted 15 days ago

Job description

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager.

This role will support strategic growth initiatives through managing new advertising campaigns, influencers and affiliates, creative asset production, testing and reporting. The role will work cross-functionally to ensure a consistent volume of high-quality creative assets and campaigns are produced and tested with regular reporting of results. 

Key Responsibilities:

  • Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal initiatives.
  • Produce effective ad creative and UGC assets utilizing influencers and content creators and the company’s internal/external design teams.
  • Set up and launch paid digital marketing campaigns (Meta, Google, TikTok, Reddit, etc.) to test and qualify new creative assets.
  • Utilize internal and external design teams for landing page creation, optimization, and continuous A/B testing to improve ad campaign performance.
  • Manage and expand profitable affiliate and influencer relationships.
  • Organic social media management and community moderation with intent to drive profitable traffic and awareness.
  • Maintain marketing performance reports, documentation of results, insights, and best practices.
  • Stay updated on digital marketing trends, platform updates, and best practices, applying new insights to enhance campaign performance.

Qualifications:

  • Minimum 2 years of hands-on experience in ecommerce growth or digital marketing.
  • Experience managing creative digital asset production with designers, influencers, and content creators.
  • Hands-on experience setting up and launching paid campaigns across at least 2 major digital media ad platforms (Meta, TikTok, Google, Reddit, etc.).