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Store Marketing Manager Jobs in Springfield, MA (NOW HIRING)

Dairy Queen

Assistant Store Manager

Glastonbury, CT · On-site

Assistant Store Manager You are applying for a job with a franchisee of the Dairy Queen ® system ... May assist the GM in some assigned aspects of local store marketing activities and projects such as ...

Ross Stores

Store Manager

West Springfield, MA · On-site

Manages the operations of the Stockroom, Front End, and Sales Floor to ensure new merchandise gets ... Merchandise Processing and In-Store Marketing • Ensures recovery, sizing and markdowns are ...

Ross Stores

Store Manager

West Springfield, MA · On-site

Manages the operations of the Stockroom, Front End, and Sales Floor to ensure new merchandise gets ... Merchandise Processing and In-Store Marketing Ensures recovery, sizing and markdowns are completed ...

Ross Stores, Inc

Store Manager

West Springfield, MA · On-site

Manages the operations of the Stockroom, Front End, and Sales Floor to ensure new merchandise gets ... Merchandise Processing and In-Store Marketing Ensures recovery, sizing and markdowns are completed ...

Ross Stores

Store Manager

West Springfield, MA

Manages the operations of the Stockroom, Front End, and Sales Floor to ensure new merchandise gets ... Merchandise Processing and In-Store Marketing • Ensures recovery, sizing and markdowns are ...

New

Dairy Queen

General Store Manager

Glastonbury, CT · On-site

General Store Manager You are applying for a job with a franchisee of the Dairy Queen ® system and ... and national marketing promotions and activities, including advertising, public and community ...

Ross

Store Manager

West Springfield, MA · On-site

Manages the operations of the Stockroom, Front End, and Sales Floor to ensure new merchandise gets ... Merchandise Processing and In-Store Marketing • Ensures recovery, sizing and markdowns are ...

Ross Dress For Less

Store Manager

West Springfield, MA · On-site

$85K - $95K/yr

Merchandise Processing and In-Store Marketing: * Ensures recovery, sizing and markdowns are ... Manages Work Processes * Business Acumen * Plans, Aligns & Prioritizes * Builds Talent

Ross

Assistant Store Manager

West Springfield, MA · On-site

Merchandise Processing and In-Store Marketing * Ensures recovery, sizing and markdowns are ... Urgently manages merchandise processing to the sales floor within the expected Company timeframe.

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Showing results 1-20

All JobsStore Marketing JobsStore Marketing Manager JobsStore Marketing Manager Jobs in Springfield, MA

Store Marketing Manager information

See Springfield, MA salary details

$28.9K

$63.7K

$94.7K

How much do store marketing manager jobs pay per year?

As of Jul 26, 2026, the average yearly pay for store marketing manager in Springfield, MA is $63,656.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,800.00 and $71,700.00 per year, depending on experience, location, and employer.

How does a Store Marketing Manager typically collaborate with sales and merchandising teams to drive in-store promotions?

A Store Marketing Manager works closely with both sales and merchandising teams to develop and execute in-store promotional strategies. This collaboration involves coordinating on product placement, creating marketing materials, and aligning promotional campaigns with inventory levels and sales goals. Regular meetings and open communication ensure that marketing initiatives support sales objectives and enhance the overall customer experience. By working together, these teams can maximize foot traffic, boost sales, and effectively showcase featured products.

What is the average salary for a retail marketing manager?

The average salary for a retail marketing manager typically ranges from $60,000 to $100,000 annually, depending on experience, location, and company size. Senior roles or those in larger organizations may offer higher compensation, often including bonuses and benefits. Skills in digital marketing, data analysis, and strategic planning are highly valued in this role.

What does a Store Marketing Manager do?

A Store Marketing Manager is responsible for developing and executing marketing strategies to drive foot traffic, sales, and brand awareness for a retail location. Their duties typically include planning in-store promotions, managing advertising campaigns, analyzing customer data, and coordinating with vendors and store staff. They work to create engaging customer experiences and ensure that marketing efforts align with the company's goals. Store Marketing Managers also monitor competitors, track campaign effectiveness, and adjust tactics as needed to maximize results.

What is the difference between Store Marketing Manager vs Store Operations Supervisor?

AspectStore Marketing ManagerStore Operations Supervisor
Primary FocusDeveloping marketing strategies to drive store traffic and salesOverseeing daily store operations and staff management
Required SkillsMarketing, branding, customer engagementLeadership, operational efficiency, staff supervision
Work EnvironmentCollaborates with marketing teams, focuses on promotional activitiesManages store floor, ensures operational standards
Common Industry UsageRetail chains, franchise storesRetail stores, supermarkets, department stores

The Store Marketing Manager primarily focuses on creating and executing marketing strategies to attract customers and increase sales, while the Store Operations Supervisor manages daily store activities and staff to ensure smooth operations. Both roles are essential in retail environments but serve different functions within the store's success.

How much should a marketing manager be paid?

The average salary for a store marketing manager typically ranges from $50,000 to $90,000 annually, depending on experience, location, and company size. Senior roles or those in high-cost areas may offer higher compensation, and skills in digital marketing and data analysis can influence pay levels.

What is the highest paid job in marketing?

The highest paid roles in marketing are typically executive positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, with salaries often exceeding six figures and sometimes reaching into the high hundreds of thousands or millions for large organizations. These roles require extensive experience, strategic leadership skills, and often advanced degrees or certifications in marketing or business.

What are the key skills and qualifications needed to thrive as a Store Marketing Manager, and why are they important?

To thrive as a Store Marketing Manager, you need expertise in retail marketing strategies, data analysis, and a relevant degree in marketing or business. Proficiency with marketing automation platforms, POS systems, and analytics tools like Google Analytics is typically required. Strong communication, creativity, and project management skills help you stand out in driving in-store campaigns and engaging customers. These skills are crucial for effectively boosting store visibility, increasing foot traffic, and maximizing sales performance.

How much do retail marketing managers make?

Retail marketing managers typically earn a median annual salary of around $70,000 to $120,000, depending on experience, location, and company size. They often oversee promotional campaigns, analyze market data, and coordinate with sales teams to drive store traffic and sales.
What are popular job titles related to Store Marketing Manager jobs in Springfield, MA? For Store Marketing Manager jobs in Springfield, MA, the most frequently searched job titles are:
What job categories do people searching Store Marketing Manager jobs in Springfield, MA look for? The top searched job categories for Store Marketing Manager jobs in Springfield, MA are:
What cities near Springfield, MA are hiring for Store Marketing Manager jobs? Cities near Springfield, MA with the most Store Marketing Manager job openings:
Store Marketing Manager jobs near you
Infographic showing various Store Marketing Manager job openings in Springfield, MA as of June 2026, with employment types broken down into 85% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 87% Physical, 1% Hybrid, and 12% Remote job distribution, with an average salary of $63,656 per year, or $30.6 per hour.

Sales and Marketing Manager

Senior Helpers - West Hartford

Hartford, CT • On-site

Full-time

Posted 7 days ago

Job description

At Senior Helpers of Central West Hartford, we provide high-quality care to seniors in the comfort of their homes. Every team member contributes to our mission of providing this exceptional in-home care every day. We are proud to be part of a franchise system that is the first and only national in-home care provider to receive certification as a Great Place to Work.
We are seeking an experienced Sales and Marketing Coordinator to join our team. The Sales & Marketing Coordinator will be responsible for directly generating new client leads by building relationships. This role will be accomplished by developing, maintaining, and expanding relationships with community professionals who can refer potential clients. This role is responsible for maintaining and developing new, innovative marketing methods in line with industry best practices.
Reports to:
Owner
Primary Responsibilities (including, but not limited to):
  • Analyze market conditions and trends, including, but not limited to, competitors and influence centers; the overall goal is to explore areas of business opportunity.
  • Identify the local influence centers (hospitals, senior living communities, including independent, assisted, memory care, skilled nursing, rehabilitation, respite care, hospice, home health, physician practices, VA, and other related healthcare providers to determine referral sources and build lasting and meaningful
  • relationships.
  • Develop and manage new referral sources through face-to-face meetings, networking, and digital strategies.
  • Coordinate and manage digital marketing functions with the direction and collaboration of leadership/owner. Organize daily network and relationship-building tasks. Arrange presentations of Senior Helpers' services at meetings in healthcare and senior-related organizations.
  • Personally visit and arrange meetings with people responsible for or in a position to refer clients. Contact and engage with 8 to 10 referral sources daily to build relationships and secure referrals.
  • Utilize the monthly marketing calendar and plan to coordinate activities.
  • Attend trade shows, conferences, and community networking events representing Senior Helpers services. Network with others in the industry to develop additional referral sources.
  • Assist in coordinating and managing various marketing and advertising methods, including social media, digital marketing, direct mail, and print ads, with assistance from the Franchisor's Marketing team.
  • Maintain and manage a (CRM) Customer Relationship Management system.
  • Develop and maintain weekly activity reports and track KPIs and marketing data.
  • Meet or exceed sales objectives.
  • Always represent the company with professionalism.

  • Qualifications/Requirements
  • Associate degree in marketing or related field and two years of related work experience in marketing, sales, and/or business development in home care, home health, or healthcare in lieu of degree
  • Minimum of one year's experience in the healthcare industry developing and managing and sales strategy preferred.
  • Must have exceptional organizational, rapport-building skills and excellent follow-up, be an active listener and attentive to detail, as well as prioritize tasks in a changing environment.
  • Must possess excellent communication skills. Ability to maintain consistent
  • relationships with prospects and referral sources.
  • Individual who is solutions driven, motivated, and results-oriented to maximize growth potential.
  • Ability to develop partnerships by gaining the commitment and buy-in of others.
  • Understanding and adhering to SMART goals and other performance goals set by the supervisor.
  • Proficiency in Microsoft Word Excel_ PowerPoint, Internet, and Outlook required.
  • Ability to learn software programs quickly.
  • Ability to work independently and as well as a positive member of the team.
  • Must have a valid driver's license with a good driving record and reliable transportation.
  • Must be adaptable to traveling within the assigned territory (West Hartford, Farmington, Bloomfield, New Britain, Berlin).We are an independently owned and operated Senior Helpers franchised business. Through its franchisees, Senior Helpers is the nation's premier provider of in-home senior services ranging from specialized care for those with Dementia related diseases, Alzheimer's, and Parkinson's, to companionship and hygiene/personal care, all to help individuals looking for support and assistance with daily activities. Founded in 2002 with a vision to help seniors age with dignity despite age-related illnesses and mobility challenges, Senior Helpers has over 300 combined franchised-corporate store businesses that have cared for tens of thousands of seniors. Senior Helpers' culture is based on strong core values, recognition of achievements, and respect.

We are an equal opportunity employer and prohibit discrimination/harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We are a Drug-Free Workplace.
Job Type: Full-time
Experience:
  • Microsoft Excel: 3 years (Required)
  • Marketing: 3 years (Required)

License/Certification:
Driver's License (Required)
Ability to Relocate:
West Hartford, CT: Relocate before starting work (Required)
Willingness to travel:
100% (Preferred)
Work Location: On the road

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