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Store Marketing Manager Jobs in Springfield, MA (NOW HIRING)

Dairy Queen

Assistant Store Manager

Glastonbury, CT · On-site

Assistant Store Manager You are applying for a job with a franchisee of the Dairy Queen ® system ... May assist the GM in some assigned aspects of local store marketing activities and projects such as ...

Dairy Queen

General Store Manager

Glastonbury, CT · On-site

General Store Manager You are applying for a job with a franchisee of the Dairy Queen ® system and ... and national marketing promotions and activities, including advertising, public and community ...

Ross

Assistant Store Manager

West Springfield, MA · On-site

Merchandise Processing and In-Store Marketing * Ensures recovery, sizing and markdowns are ... Urgently manages merchandise processing to the sales floor within the expected Company timeframe.

Joe's Kwik Mart

Store Manager

Springfield, MA · On-site

$21/hr

Marketing & Community Engagement: * Implement and manage in-store promotions and marketing activities to increase foot traffic and sales. * Build and maintain relationships with customers and the ...

Pizza Hut

General Manager

Springfield, MA · On-site

Partner with Field Marketing Manager and Director of Field Compliance to Grow Sales and Partner with Community * Develop a Store Team that Has High Customer Satisfaction Results * Ensure Restaurant ...

Arby's

Assistant Manager

Northampton, MA

You'll also assist with local store marketing to help reach sale and profit goals while helping team members through performance and training initiatives. To qualify for this Assistant Manager, the ...

Mattress Firm Inc.

Store Sales Manager

Springfield, MA · On-site

$67 - $82/hr

Partner with marketing to plan, implement and monitor assigned store's social media strategy to ... Manage stock inventory levels for assigned store.* Review merchandise flow for assigned store ...

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All JobsStore Marketing JobsStore Marketing Manager JobsStore Marketing Manager Jobs in Springfield, MA

Store Marketing Manager information

See Springfield, MA salary details

$28.9K

$63.7K

$94.7K

How much do store marketing manager jobs pay per year?

As of Sep 5, 2026, the average yearly pay for store marketing manager in Springfield, MA is $63,656.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,800.00 and $71,700.00 per year, depending on experience, location, and employer.

What does a store marketing manager do?

A Store Marketing Manager is responsible for developing and executing marketing strategies to drive foot traffic, sales, and brand awareness for a retail location. Their duties typically include planning in-store promotions, managing advertising campaigns, analyzing customer data, and coordinating with vendors and store staff. They work to create engaging customer experiences and ensure that marketing efforts align with the company's goals. Store Marketing Managers also monitor competitors, track campaign effectiveness, and adjust tactics as needed to maximize results.

What are the key skills and qualifications needed to thrive as a store marketing manager?

To thrive as a Store Marketing Manager, you need expertise in retail marketing strategies, data analysis, and a relevant degree in marketing or business. Proficiency with marketing automation platforms, POS systems, and analytics tools like Google Analytics is typically required. Strong communication, creativity, and project management skills help you stand out in driving in-store campaigns and engaging customers. These skills are crucial for effectively boosting store visibility, increasing foot traffic, and maximizing sales performance.

How does a store marketing manager typically collaborate with sales and merchandising teams to drive in-store promotions?

A Store Marketing Manager works closely with both sales and merchandising teams to develop and execute in-store promotional strategies. This collaboration involves coordinating on product placement, creating marketing materials, and aligning promotional campaigns with inventory levels and sales goals. Regular meetings and open communication ensure that marketing initiatives support sales objectives and enhance the overall customer experience. By working together, these teams can maximize foot traffic, boost sales, and effectively showcase featured products.

What is the difference between Store Marketing Manager vs Store Operations Supervisor?

AspectStore Marketing ManagerStore Operations Supervisor
Primary FocusDeveloping marketing strategies to drive store traffic and salesOverseeing daily store operations and staff management
Required SkillsMarketing, branding, customer engagementLeadership, operational efficiency, staff supervision
Work EnvironmentCollaborates with marketing teams, focuses on promotional activitiesManages store floor, ensures operational standards
Common Industry UsageRetail chains, franchise storesRetail stores, supermarkets, department stores

The Store Marketing Manager primarily focuses on creating and executing marketing strategies to attract customers and increase sales, while the Store Operations Supervisor manages daily store activities and staff to ensure smooth operations. Both roles are essential in retail environments but serve different functions within the store's success.

Is a store marketing manager a high paying job?

A store marketing manager's salary varies based on experience, location, and company size, but it generally offers a competitive income within retail management roles. Salaries typically range from moderate to high, especially with additional skills in digital marketing and data analysis. Advancement opportunities can lead to higher pay levels in larger organizations or with specialized expertise.

What is the role of a store marketing manager in a store?

A store marketing manager is responsible for developing and implementing marketing strategies to attract customers and increase sales within a retail store. They coordinate promotional activities, manage advertising campaigns, and analyze customer data to optimize store performance. Strong communication skills and knowledge of marketing tools are essential for success in this role.

What are popular job titles related to Store Marketing Manager jobs in Springfield, MA?

For Store Marketing Manager jobs in Springfield, MA, the most frequently searched job titles are:

What job categories do people searching Store Marketing Manager jobs in Springfield, MA look for?

The top searched job categories for Store Marketing Manager jobs in Springfield, MA are:

What cities near Springfield, MA are hiring for Store Marketing Manager jobs?

Cities near Springfield, MA with the most Store Marketing Manager job openings:

Store Marketing Manager jobs near you
Infographic showing various Store Marketing Manager job openings in Springfield, MA as of June 2026, with employment types broken down into 85% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 87% Physical, 1% Hybrid, and 12% Remote job distribution, with an average salary of $63,656 per year, or $30.6 per hour.

Assistant Store Manager

Cassetta Management Group LLC

Glastonbury, CT • On-site

Full-time

Re-posted 6 days ago

Key responsibilities

  • Manage dining room and kitchen functions to ensure smooth restaurant operations.

  • Assist the General Manager with hiring, training, coaching, and developing team members.

  • React to issues impacting the restaurant's profit and loss to optimize sales and profit.

Job description

Assistant Store Manager

You are applying for a job with a franchisee of the Dairy Queen system and not American Dairy Queen Corporation or International Dairy Queen, Inc. Franchisees are independent business owners. The franchisee of this restaurant will be your employer if you are hired and will make all hiring, wage, hour, and other employment-related decisions.

We strive to create positive memories for all our fans so we are looking for positive, energetic employees who are passionate about the Dairy Queen brand and delivering exceptional customer (fan) service. Management roles at Dairy Queen are responsible for managing dining room and kitchen functions while motivating the team to deliver an excellent fan experience. Applicants should be eager to lead, do things right, be accountable, have ownership in what they do, and be able to create smiles and stories for our fans. If you are a management professional who is looking take on a fun and rewarding new challenge, join our team! Our commitment to your continued professional development makes this a great opportunity for you to build a career with us. If you want more out of your career, Dairy Queen is the right place!


Job Functions:


  • Be an ambassador of the Dairy Queen brand and be professional in every aspect of performance
  • Enthusiastically greet and welcome fans to the Dairy Queen brand
  • Strive to exceed fan expectations and deliver fan first service through timely and quality service
  • Meet or exceed Dairy Queen brand standards with competency in inventory and cash controls
  • Ensure that all PRIDE systems and routines are incorporated into the day-to-day operations of the restaurant, setting each scheduled shift up for success
  • React to issues impacting the restaurant's profit & loss (P&L) to optimize sales and profit
  • Assist the General Manager with hiring, training, coaching, and developing Shift Leads and Crew Members to build a highly skilled and productive team
  • Create and maintain a positive, safe, clean, and inviting environment for fans and team members
  • Calmly solve fan concerns and embrace Dairy Queen's service recovery standards
  • Be a willing team player and maintain a cooperative, harmonious working relationship with management and team members
  • May assist the GM in some assigned aspects of local store marketing activities and projects such as public and community relations programs, evaluating local competitors' store marketing, identifying and tracking changing consumer demands.
  • At all times exhibit a genuine passion for excellence
  • Perform other duties as assigned by management


Requirements:


  • Minimum 1-3 years of high volume restaurant leadership experience; previous quick service restaurant experience strongly preferred
  • High School diploma or equivalent
  • Proven track record of effectively managing COGS and labor
  • Strong knowledge and application of safe food handling practices
  • Must be ServSafe certifiable
  • Work well under pressure packed situations while maintaining a great attitude
  • Comfortable standing for entire shift and able to lift 50 pounds
  • Ability to work in and out of different temperature ranges.
  • Must be highly organized and detail-oriented with the capability to oversee many aspects of the business and multiple areas simultaneously in a fast-paced environment.
  • Exhibit good manners, proper personal hygiene, and promptness
  • Have fun and maintain a positive attitude at all times!

Apply