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Marketing Assistant Jobs in Springfield, MA (NOW HIRING)

Travel + Leisure Co.

Marketing Admin

Windsor, CT · On-site

$22/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Provides technical training on marketing support system to sites. Maintains system data and access by adding new call centers, source events, packages, offers, tour schedules and employee log ins.

Wynd Technologies, Inc

Marketing Admin

Windsor, CT

$22/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Provides technical training on marketing support system to sites. Maintains system data and access by adding new call centers, source events, packages, offers, tour schedules and employee log ins.

Bay Path University

Admissions Counselor

Longmeadow, MA

$38K - $46K/yr

... Marketing * Assist with the development and implementation of marketing and recruitment strategies for assigned territory and auxiliary responsibilities, such as informational workshops, college ...

Bay Path University

Admissions Counselor

Longmeadow, MA · On-site

$38K - $46K/yr

... Marketing * Assist with the development and implementation of marketing and recruitment strategies for assigned territory and auxiliary responsibilities, such as informational workshops, college ...

Bay Path University

Admissions Counselor

Longmeadow, MA · On-site

$38K - $46K/yr

... Marketing * Assist with the development and implementation of marketing and recruitment strategies for assigned territory and auxiliary responsibilities, such as informational workshops, college ...

BAY PATH UNIVERSITY

Admissions Counselor

Longmeadow, MA · On-site

$39K - $52K/yr

... Marketing * Assist with the development and implementation of marketing and recruitment strategies for assigned territory and auxiliary responsibilities, such as informational workshops, college ...

Bay Path University

Admissions Counselor

Longmeadow, MA

$38K - $46K/yr

... Marketing * Assist with the development and implementation of marketing and recruitment strategies for assigned territory and auxiliary responsibilities, such as informational workshops, college ...

Bay Path University

Admissions Counselor

Longmeadow, MA

$38K - $46K/yr

... Marketing * Assist with the development and implementation of marketing and recruitment strategies for assigned territory and auxiliary responsibilities, such as informational workshops, college ...

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Showing results 21-40

All JobsMarketing JobsMarketing Assistant JobsMarketing Assistant Jobs in Springfield, MA

Marketing Assistant information

See Springfield, MA salary details

$22.4K

$44.2K

$57.9K

How much do marketing assistant jobs pay per year?

As of Aug 18, 2026, the average yearly pay for marketing assistant in Springfield, MA is $44,232.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,900.00 and $49,200.00 per year, depending on experience, location, and employer.

What is a marketing assistant?

Marketing assistants are entry-level professionals who support the marketing team with administrative and operational tasks. They help coordinate marketing campaigns, conduct market research, manage social media accounts, organize promotional events, and assist with creating marketing materials. Their role is essential for ensuring that marketing projects run smoothly and deadlines are met. Marketing assistants often gain valuable experience that can lead to more advanced positions in marketing.

What does a marketing assistant do?

A marketing assistant is a valuable asset to any marketing team. A marketing assistant helps plan and develop web and print campaigns to drive traffic to website or stores and increase brand awareness. They assist in building sales strategies, promotional marketing, and traditional media advertisements. They work with web analytic tools to monitor user visits and track trends. Marketing assistants will collaborate with their teammates and sales personnel to create sales materials and presentations.

What are the key skills and qualifications needed to thrive as a marketing assistant, and why are they important?

To thrive as a Marketing Assistant, you need a solid understanding of marketing principles, strong organizational skills, and often a bachelor’s degree in marketing or a related field. Familiarity with digital marketing tools, social media platforms, content management systems (CMS), and analytics software like Google Analytics is typically required. Excellent communication, creativity, and attention to detail are crucial soft skills that help you excel in this role. These skills and qualities are important because they enable you to efficiently support marketing campaigns, maintain brand consistency, and contribute to overall team success.

What are some common challenges faced by marketing assistants, and how can they effectively manage them?

Marketing Assistants often juggle multiple projects with tight deadlines, making time management a key challenge. They also need to adapt quickly to changing campaign priorities and feedback from various teams, such as sales and creative. To succeed, it's helpful to maintain clear communication with supervisors, stay organized with task management tools, and proactively seek clarification when priorities shift. Building strong relationships with team members also supports smoother collaboration and helps resolve issues more efficiently.

What is the difference between Marketing Assistant vs Marketing Coordinator?

AspectMarketing AssistantMarketing Coordinator
ResponsibilitiesSupports marketing campaigns, handles administrative tasks, assists with content creationCoordinates marketing projects, manages schedules, oversees campaign execution
Required SkillsBasic marketing knowledge, communication skills, organizational abilitiesProject management, communication, strategic planning
ExperienceEntry-level or 1-2 years in marketing2+ years, more involved in campaign management
Work EnvironmentOffice setting, supporting marketing teamOffice or remote, managing multiple projects

While both roles support marketing efforts, a Marketing Assistant typically handles administrative and support tasks, whereas a Marketing Coordinator manages specific campaigns and project coordination. The Coordinator role often requires more experience and strategic involvement, making it a step up in responsibility.

How much do assistant marketing get paid?

Assistant marketing roles typically have a median annual salary ranging from $40,000 to $55,000, depending on experience, location, and industry. Entry-level positions may start lower, while experienced assistants or those with specialized skills can earn higher wages. Compensation often includes benefits such as health insurance and paid time off.

How much do you get paid as a marketing assistant?

The average salary for a marketing assistant typically ranges from $35,000 to $50,000 per year, depending on experience, location, and industry. Entry-level roles may start lower, while those with specialized skills or certifications can earn higher wages. Salaries often include benefits such as health insurance and paid time off.

Is a marketing assistant a good job?

A marketing assistant role is an entry-level position that provides experience in marketing strategies, communication, and data analysis. It can be a good starting point for a career in marketing, offering opportunities to develop skills and advance to higher roles with experience and additional training.

Is a marketing assistant a good job?

A marketing assistant role is an entry-level position that provides experience in marketing strategies, communication, and data analysis. It can be a good starting point for a career in marketing, offering opportunities for skill development and advancement. The job typically involves supporting marketing campaigns, using tools like CRM software, and working in a team environment.

What do you do as an assistant marketing?

An assistant marketing supports the marketing team by helping develop and implement marketing strategies, managing social media accounts, creating content, and coordinating campaigns. They often use tools like marketing software and analytics platforms and may handle administrative tasks related to marketing projects. The role requires good communication skills and knowledge of marketing principles.

What is the role of a assistant marketing?

An assistant marketing supports the marketing team by helping with campaign coordination, market research, content creation, and administrative tasks. They often use tools like social media platforms and marketing software, and may require strong communication and organizational skills. The role helps ensure marketing efforts run smoothly and effectively.
More about Marketing Assistant jobs

What are the most commonly searched types of Marketing jobs in Springfield, MA?

The most popular types of Marketing jobs in Springfield, MA are:

What are popular job titles related to Marketing Assistant jobs in Springfield, MA?

For Marketing Assistant jobs in Springfield, MA, the most frequently searched job titles are:

What job categories do people searching Marketing Assistant jobs in Springfield, MA look for?

The top searched job categories for Marketing Assistant jobs in Springfield, MA are:

What cities near Springfield, MA are hiring for Marketing Assistant jobs?

Cities near Springfield, MA with the most Marketing Assistant job openings:

Marketing Assistant jobs near you
Infographic showing various Marketing Assistant job openings in Springfield, MA as of August 2026, with employment types broken down into 2% As Needed, 74% Full Time, 20% Part Time, 1% Temporary, and 3% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $44,232 per year, or $21.3 per hour.

Marketing and Inventory Manager

Scranton Auto Group

Vernon, CT • On-site

Full-time

Re-posted yesterday

Job description

Job Title: Marketing and Inventory Manager
Location: Scranton Powersports & Indian Motorcycle of Hartford
Department: Sales & Operations
Reports To: General Manager / Owner
Job Type: Full-Time
Job Summary:
We're looking for a strategic and energetic Marketing and Inventory Manager to join our powersports dealership. This role combines creative marketing with inventory oversight to drive sales, optimize stock levels, and enhance customer experience. The ideal candidate is passionate about the powersports industry, understands the buying habits of enthusiasts, and is comfortable balancing front-end branding with back-end logistics.
Key Responsibilities:
Marketing:
  • Develop and execute local and digital marketing strategies tailored to the powersports market (motorcycles, ATVs, UTVs, etc.).
  • Promote dealership events, product launches, seasonal sales, and financing specials.
  • Manage website updates, SEO, Google Ads, and social media presence (Facebook, Instagram, YouTube, etc.).
  • Create content that resonates with off-road, street, and recreational riders.
  • Work with OEM partners on co-op advertising, promotions, and campaigns.
  • Track lead generation, web traffic, and campaign performance to optimize ROI.
Inventory Management:
  • Monitor inventory of new and pre-owned units, accessories, and parts.
  • Use dealership management systems (DMS) and inventory tools to maintain real-time stock accuracy.
  • Conduct regular inventory audits and assist in pricing, floor planning, and merchandising.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
  • 2-4 years of experience in marketing and/or inventory management, ideally in a retail or dealership environment.
  • Knowledge of the powersports industry and a genuine interest in motorcycles, ATVs, and related gear.
  • Familiarity with DMS systems (e.g., Lightspeed, CDK), as well as tools like Google Analytics, Mailchimp, and Meta Business Suite.
  • Strong project management, analytical, and communication skills.
Preferred Qualifications:
  • Experience working in or marketing for a powersports, automotive, or outdoor recreation brand.
  • Comfortable shooting/editing video or working with content creators to highlight products and events.
  • Experience working with OEM co-op ad programs and manufacturer marketing guidelines.
Perks:
  • Competitive pay + bonus opportunities
  • Industry discounts on gear and equipment
  • Access to demo rides and new product launches
  • Opportunities to attend trade shows, races, and powersports events
  • Fun, fast-paced team of riders and gearheads

Apply