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Market Researcher Jobs (NOW HIRING)

Yamaha

Market Research Manager

Kennesaw, GA · On-site

Yamaha is seeking fill a Market Research Manager role for our Marietta, GA location. This role performs professional-level market research and data analysis to develop insights, recommendations ...

Socket.dev

Market Research Analyst

Cupertino, CA · On-site

$120 - $180/hr

Apple's Market Research and Analytics team, part of Worldwide Product Marketing, is looking for a survey data analyst to provide critical customer insights that will shape our product and marketing ...

Paper Transport, Inc.

Market Research Analyst

De Pere, WI · On-site

$70 - $100/hr

Market Research Analyst - Dedicated Contract Carrier (Transportation Industry) The Market Research Analyst will drive strategic growth by analyzing market trends, shipper verticals, and competitive ...

Apple

Market Research Analyst

Cupertino, CA · On-site

Apple's Market Research and Analytics team, part of Worldwide Product Marketing, is looking for a survey data analyst to provide critical customer insights that will shape our product and marketing ...

GroupeSEB

MARKET RESEARCH ANALYST

Irvine, CA · On-site

$75K - $90K/yr

The Market Research Analyst will be responsible for conducting trend research, gathering and analyzing data, and providing insights to various stakeholders. They will work closely with our sales ...

New

Boston Globe Media

Market Research Analyst

Boston, MA · On-site

$75K - $85K/yr

The Market Research Analyst serves as the "voice of the customer", responsible for managing qualitative and quantitative primary market research projects. The candidate must be able to clearly ...

GroupeSEB

$75K - $90K/yr

The Market Research Analyst will be responsible for conducting trend research, gathering and analyzing data, and providing insights to various stakeholders. They will work closely with our sales ...

New

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Market Researcher information

See salary details

$37.5K

$118.6K

$178.5K

How much do market researcher jobs pay per year?

As of Sep 7, 2026, the average yearly pay for market researcher in the United States is $118,611.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,000.00 and $154,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a market researcher?

To thrive as a Market Researcher, you need strong analytical skills, proficiency in data interpretation, and a background in marketing, statistics, or business, often supported by a relevant degree. Familiarity with survey platforms, statistical software like SPSS or R, and data visualization tools such as Tableau is typically required. Outstanding communication, critical thinking, and attention to detail are essential soft skills for presenting insights and collaborating with diverse teams. These skills ensure accurate market analysis, actionable recommendations, and effective support for business decision-making.

What are some common challenges market researchers face when collecting and analyzing data?

Market Researchers often encounter challenges such as ensuring data quality, dealing with incomplete or biased survey responses, and balancing quantitative and qualitative insights. Additionally, they must stay up-to-date with rapidly changing market trends and technologies, which can impact the relevancy of collected data. Collaborating with cross-functional teams, such as product development and marketing, is essential for translating findings into actionable recommendations, but aligning diverse stakeholder expectations can also be challenging.

What is the difference between Market Researcher vs Data Analyst?

AspectMarket ResearcherData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; often certifications in research methodsBachelor's in Statistics, Mathematics, or related; certifications in data analysis tools
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, finance, tech companies, or consulting firms
Employer & Industry UsageMarket research, advertising, consumer insightsData-driven decision making across industries
Common Search & ComparisonYesYes

While both roles analyze data to inform business decisions, a Market Researcher focuses on understanding consumer behavior and market trends through surveys and interviews, whereas a Data Analyst interprets large datasets to identify patterns and insights across various business functions.

Do market researchers get paid well?

Market researchers typically earn a median annual salary that varies by experience, education, and location, with entry-level positions starting around industry standard wages and experienced professionals earning higher salaries. Skills in data analysis, survey design, and familiarity with tools like SPSS or Excel can influence earning potential. Overall, compensation for market researchers is generally considered competitive within the research and analytics field.

How do you become a market researcher?

To become a market researcher, typically a bachelor's degree in marketing, business, statistics, or a related field is required. Gaining skills in data analysis, research methods, and tools like SPSS or Excel is important, and some roles may prefer or require experience or certifications in market research or data analysis.

How much does a market researcher earn?

The average salary for a market researcher varies by experience and location but typically ranges from $45,000 to $75,000 annually. Entry-level positions may start around $40,000, while experienced professionals with specialized skills can earn over $80,000 per year.

What does a market researcher do?

A market researcher collects and analyzes data about consumers, competitors, and market trends to help organizations make informed business decisions. They use tools like surveys, focus groups, and statistical software to gather insights and often prepare reports for stakeholders. Strong analytical skills and knowledge of research methods are essential for this role.
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Cities with the most Market Researcher job openings:

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What states have the most Market Researcher jobs?

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Market Researcher jobs near you
Infographic showing various Market Researcher job openings in the United States as of August 2026, with employment types broken down into 85% Full Time, 12% Part Time, and 3% Contract. Highlights an 85% Physical, 4% Hybrid, and 11% Remote job distribution, with an average salary of $118,611 per year, or $57 per hour.

Market Research Manager

Yamaha Motor Corporation, U.S.A.

Kennesaw, GA • On-site

Full-time

Re-posted 9 days ago

Job description

Yamaha is seeking fill a Market Research Manager role for our Marietta, GA location. This role performs professional-level market research and data analysis to develop insights, recommendations, and reporting that support product planning, customer experience initiatives, marketing effectiveness, and Marine Business Unit strategy. The position independently manages defined research activities and recurring reporting processes while partnering with internal stakeholders, senior team members, and external vendors on more complex projects.
What you'll be doing:
  • Plan, coordinate, and execute defined quantitative and qualitative market research projects, including survey development, programming, data collection, quality control, analysis, reporting, and presentation development; apply professional judgment to identify trends, summarize findings, and recommend next steps.
  • Support and administer the Yamaha Marine Customer Experience Program, including day-to-day program coordination, vendor meetings, data monitoring, stakeholder reporting, quarterly reporting, town hall materials, and identification of program issues or opportunities for improvement.
  • Coordinate assigned activities with external market research agencies to ensure project milestones, deliverables, costs, and research objectives are met; communicate risks, budget concerns, or scope changes to research leadership and help translate business needs into actionable research requirements.
  • Complete ad hoc research, analysis, and special projects for Marine Business Unit divisions and subsidiaries by gathering requirements, evaluating available data, developing clear outputs, and escalating complex or ambiguous issues as appropriate.
  • Develop actionable research reports, dashboards, presentations, and summaries that accurately address business objectives, communicate insights in a clear and concise manner, and support informed decision-making by stakeholders and management.
  • This role works with moderate independence to manage assigned research activities, recurring reporting, and defined project deliverables. The position applies professional knowledge, analytical judgment, and established research practices to resolve routine to moderately complex issues, prioritize work, recommend improvements, and determine when to escalate project risks, budget concerns, data limitations, or strategic questions to the department manager or senior team members.
  • Ability to independently support research projects from intake through reporting, including clarifying objectives, coordinating tasks, analyzing results, and preparing stakeholder-ready deliverables.
  • Experience reporting, presenting, and explaining research findings to business stakeholders in a clear, concise, and actionable manner.
  • Working knowledge of advanced analytical methods, such as MaxDiff, conjoint analysis, key driver analysis, correspondence mapping, segmentation, or similar research approaches.
  • Strong curiosity, critical thinking, and problem-solving skills with the ability to ask effective questions and identify implications within research findings.
  • Ability to analyze data, identify the underlying story, and translate findings into practical business insights and recommendations.
  • Proficiency developing professional PowerPoint reports, dashboards, visual summaries, and other communication materials for internal stakeholders.
  • Strong written, verbal, interpersonal, and stakeholder communication skills, including the ability to manage competing priorities and follow through on assigned deliverables.

What you need to be successful:
  • BA/BS degree in Marketing, Statistics, Business, Economics or a related field
  • 3-5 years of professional market research, consumer insights, data analysis, or related business analytics experience is required.

OR
  • Advanced degree (MA/MS/PHD) in Market Research, Statistics, Business, Economics, or related field
  • 1-3 years of professional market research, insights, or relevant data/analytical experience.
  • Experience using survey platforms, analytical tools, and data visualization tools is desired, such as Qualtrics, SurveyMonkey, SPSS, SAS, Tableau, Power BI, Python, or similar tools.
  • Experience and proficiency with MS Office
  • 5 - 10% travel required.

Don't meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms, as such we are dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
Reports to: Market Research Manager III
Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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