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Market Researcher Jobs in Wisconsin (NOW HIRING)

Paper Transport, Inc.

Market Research Analyst

De Pere, WI · On-site

$80 - $100/hr

Market Research Analyst - Dedicated Contract Carrier (Transportation Industry) The Market Research Analyst will drive strategic growth by analyzing market trends, shipper verticals, and competitive ...

VITO Research

WI · On-site

$80 - $100/hr

Your role As an R&D Expert Energy Market Modelling, you act as a modelling specialist within research projects, consultancy assignments and in‑house tool development. You translate complex energy ...

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All JobsMarket Researcher JobsMarket Researcher Jobs in Wisconsin

Market Researcher information

See Wisconsin salary details

$37.9K

$119.7K

$180.2K

How much do market researcher jobs pay per year?

As of Sep 7, 2026, the average yearly pay for market researcher in Wisconsin is $119,720.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,700.00 and $155,400.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a market researcher?

To thrive as a Market Researcher, you need strong analytical skills, proficiency in data interpretation, and a background in marketing, statistics, or business, often supported by a relevant degree. Familiarity with survey platforms, statistical software like SPSS or R, and data visualization tools such as Tableau is typically required. Outstanding communication, critical thinking, and attention to detail are essential soft skills for presenting insights and collaborating with diverse teams. These skills ensure accurate market analysis, actionable recommendations, and effective support for business decision-making.

What are some common challenges market researchers face when collecting and analyzing data?

Market Researchers often encounter challenges such as ensuring data quality, dealing with incomplete or biased survey responses, and balancing quantitative and qualitative insights. Additionally, they must stay up-to-date with rapidly changing market trends and technologies, which can impact the relevancy of collected data. Collaborating with cross-functional teams, such as product development and marketing, is essential for translating findings into actionable recommendations, but aligning diverse stakeholder expectations can also be challenging.

What is the difference between Market Researcher vs Data Analyst?

AspectMarket ResearcherData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; often certifications in research methodsBachelor's in Statistics, Mathematics, or related; certifications in data analysis tools
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, finance, tech companies, or consulting firms
Employer & Industry UsageMarket research, advertising, consumer insightsData-driven decision making across industries
Common Search & ComparisonYesYes

While both roles analyze data to inform business decisions, a Market Researcher focuses on understanding consumer behavior and market trends through surveys and interviews, whereas a Data Analyst interprets large datasets to identify patterns and insights across various business functions.

Do market researchers get paid well?

Market researchers typically earn a median annual salary that varies by experience, education, and location, with entry-level positions starting around industry standard wages and experienced professionals earning higher salaries. Skills in data analysis, survey design, and familiarity with tools like SPSS or Excel can influence earning potential. Overall, compensation for market researchers is generally considered competitive within the research and analytics field.

How do you become a market researcher?

To become a market researcher, typically a bachelor's degree in marketing, business, statistics, or a related field is required. Gaining skills in data analysis, research methods, and tools like SPSS or Excel is important, and some roles may prefer or require experience or certifications in market research or data analysis.

How much does a market researcher earn?

The average salary for a market researcher varies by experience and location but typically ranges from $45,000 to $75,000 annually. Entry-level positions may start around $40,000, while experienced professionals with specialized skills can earn over $80,000 per year.

What does a market researcher do?

A market researcher collects and analyzes data about consumers, competitors, and market trends to help organizations make informed business decisions. They use tools like surveys, focus groups, and statistical software to gather insights and often prepare reports for stakeholders. Strong analytical skills and knowledge of research methods are essential for this role.

What are popular job titles related to Market Researcher jobs in WI?

For Market Researcher jobs in WI, the most frequently searched job titles are:

Market Researcher jobs near you
Infographic showing various Market Researcher job openings in Wisconsin as of August 2026, with employment types broken down into 85% Full Time, 12% Part Time, and 3% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution, with an average salary of $119,720 per year, or $57.6 per hour.

Market Research Analyst

Paper Transport, Inc.

De Pere, WI • On-site

$80 - $100/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 25 days ago

Job description

Market Research Analyst – Dedicated Contract Carrier (Transportation Industry)

The Market Research Analyst will drive strategic growth by analyzing market trends, shipper verticals, and competitive dynamics within the dedicated freight and logistics sector. This role combines deep research capabilities with proactive lead generation to support the business development team in identifying and qualifying new customer opportunities.

Key Responsibilities
  • Conduct in-depth research on shipper verticals (e.g., retail, manufacturing, food & beverage) to identify demand patterns and service needs
  • Analyze competitor offerings and market positioning within the dedicated contract carriage space
  • Use AI-powered tools and platforms to generate insights on shipper behavior, industry forecasts, and emerging opportunities
  • Monitor regulatory and macroeconomic factors affecting logistics and transportation
  • Collaborate with sales, operations, and strategy teams to align market intelligence with business development efforts
  • Leverage research findings to identify and contact prospective customers, qualifying leads for the business development team
  • Present findings through visualizations, presentations, and executive summaries tailored to leadership and cross-functional teams
Qualifications
  • Bachelor’s degree in Business, Logistics, Economics, or related field helpful
  • 2–4 years of experience in market research, preferably in transportation or logistics
  • Familiarity with AI research tools, data platforms, and market intelligence software
  • Strong analytical and storytelling skills to translate complex data into strategic insights
  • Experience in lead generation or sales support is a plus
  • Knowledge of TMS and CRM systems is beneficial
Why PTI? Take a look at PTI’s advantages and apply today:
  • Excellent company culture
  • Comprehensive benefit package (medical, dental, vision, short-term disability, long-term disability, and life insurance)
  • Employer contributions to your Health Savings Account
  • 401k Retirement Savings with company match
  • Paid Time Off and company paid holidays
  • Drive Your Wellbeing Program (third party nurse partner available at no cost to you for financial, emotional, and physical wellbeing support)
  • Employee Assistance Program
  • Ongoing training and employee development opportunities

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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About Paper Transport

Sourced by ZipRecruiter

Paper Transport is a for-hire truckload carrier that offers regional truckload, dedicated truckload, intermodal, and logistic services. Headquartered in De Pere, WI with multiple park locations/terminals throughout the Midwest and Southern United States, Paper Transport has experienced tremendous growth since its start in 1990 and now employs over 950 professional Class A CDL Truck Drivers along with over 200 driver support professionals. What Drives You? is what we’re known for here at Paper Transport. It’s the question we ask every employee and customer. Why? It’s because it’s not just about what you do, but why you do it. Knowing that allows us to sincerely help people get to where they want to be in life. Due to this philosophy, the focus at our transportation company isn’t just about hauling freight from here to there. It isn’t just about completing a task and making money. For us, the focus is people and our mission is to build a great place to work. We recognize that every person’s goals are different – they’re motivated by something truly unique to them. That’s why we work with each member of our team to understand their goals, hopes, and dreams, ensuring the Paper Transport family helps them succeed, be happy, and feel fulfilled.

Industry

Transportation and warehousing

Company size

501 - 1,000 Employees

Headquarters location

Green Bay, WI, US

Year founded

1990

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