The Sales Enablement Programs Lead will define and lead the strategy, design, and execution of learning and development programs that drive measurable sales performance. This role brings together sales enablement, adult learning, and revenue strategy into a unified approach, building a scalable system that improves ramp time, increases win rates, and drives consistent execution across the global sales organization. This role will shape how Appian prepares its sales teams with the capabilities, insights, and behaviors needed to succeed in complex enterprise sales.
This role is based at our HQ in McLean, VA. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork. We believe being in the office provides more opportunities to come together and celebrate working with the exceptional people across Appian.
Key Responsibilities
Strategy & Leadership
- Define and execute a global Sales L&D strategy aligned with revenue goals and GTM priorities
- Act as a strategic consultant to Revenue Leadership and Enablement Functional Leaders to identify performance gaps and deploy systemic interventions that drive ARR and persistent behavior change.
Program Development & Execution
- Architect and operationalize two of the five functional pillars of Sales Enablement: onboarding and ongoing learning:
- Build a multi-year program roadmap covering onboarding, continuous development, leadership training, and role-based learning paths
- Implement blended learning approaches (live, digital, cohort-based, experiential) and modern AI methods for knowledge transfer and behavior change
Performance Impact
- Design programs with GTM outcomes in mind, including::
- Sales employee time to productivity
- Pipeline generation
- Win rates
- Deal size
- Sales cycle length
- Establish KPIs and measurement frameworks to track program effectiveness as well as operational methods for obtaining and tracking them
Onboarding & Ramp
- Design and deliver a structured, role-based onboarding program that accelerates time-to-productivity
- Define clear learning objectives and milestones aligned to early-stage performance expectations
- Partner with Sales Leadership, RevOps and Enablement Functional leaders to ensure onboarding reflects current GTM priorities
- Continuously optimize onboarding based on ramp metrics, new hire performance, and feedback
Sales Leadership Enablement
- Develop behavioral reinforcement frameworks for first-line managers to ensure 'training' translates into sustained field execution.Global Scale & Consistency
- Ensure programs are scalable and adaptable across geographic regions, functional roles and industry verticals
- Drive consistency in messaging, methodology, and execution
Team & Vendor Management
- Build and lead a high-performing L&D / enablement team
- Manage external vendors, platforms, and content partners
Qualifications- 10+ years in Sales Enablement, Sales L&D, or Revenue Enablement
- 5+ years leading teams and global programs
- Experience in enterprise SaaS or complex B2B sales environments
- Proven track record of improving measurable sales outcomes through L&D initiatives
- Deep understanding of enterprise sales motions and methodologies
- Data-driven mindset with experience tying enablement to revenue metrics with practical experience implementing the Kirkpatrick model
- Exceptional stakeholder management and executive communication skills
- Strong adult learning expertise
Preferred
- Experience building and scaling global onboarding programs that reduce ramp time and improve early-stage quota attainment
- Certification or deep familiarity with leading sales methodologies
- Experience enabling enterprise, multi-stakeholder, and platform-based sales motions focused on value-based sales
- Proven experience implementing and optimizing enablement tech stacks (e.g., Highspot, Seismic, LMS/LXP platforms, OpenAI, Gemini and Claude)
- Proven experience integrating AI-driven sales tools into the sales flow to reduce time to adoption and administrative friction
- Strong experience with learning analytics, measurement frameworks, and connecting enablement efforts to revenue performance
- Exposure to global sales organizations and regional localization strategies
- Experience working cross-functionally with Product and Engineering, Product Marketing, RevOps, and Customer Success to align messaging and training
- Familiarity with AI-driven learning tools, content personalization, and adaptive learning technologies
- Must have a profoundly good sense of humor, well-practiced emotional intelligence and strong drive for excellence