Job Summary:
Kohl's is seeking a Senior Kohl's Media Network Analytics Analyst to focus on hands-on measurement, reporting, and performance analysis for their retail media network. The role involves collaborating with cross-functional teams to evaluate campaign effectiveness and provide actionable insights.
Responsibilities:
• Assist in developing and maintaining the analytics framework for evaluating media performance across channels (onsite, offsite digital, traditional media)
• Produce recurring and ad hoc vendor performance reports and dashboards to support internal stakeholders and brand partners
• Support campaign analysis efforts, including pre-, mid-, and post-campaign performance reporting and insights generation
• Collaborate with cross-functional teams (Sales, Marketing, Engineering) to gather requirements and translate them into scalable reporting solutions
• Maintain and improve dashboards that visualize KPIs, benchmarks, and business outcomes tied to media effectiveness and ROI
• Partner with the Manager to support advanced analytics initiatives, such as incrementality testing, attribution modeling, and media mix modeling.
• Compile and synthesize media, vendor, and category-level insights to inform strategic recommendations
• Ensure data accuracy and integrity by working closely with Data Engineering and IT on data sources and pipelines
• Contribute to the development of data-driven stories that demonstrate campaign success and drive advertiser renewals and upsell opportunities.
• Analyze customer behavior and media interaction data to support media planning and optimization
• Additional tasks may be assigned
Qualifications:
Required:
• Bachelor’s degree or equivalent experience
• 3–5 years of experience in marketing analytics, media measurement, or campaign reporting
• Strong hands-on skills in SQL, Excel/Google Sheets, and data visualization tools (e.g., Tableau, Power BI, Looker)
• Knowledge of media measurement techniques such as attribution, incrementality, or lift studies
Company:
Kohl’s is a leading omnichannel retailer with more than 1,100 stores in 49 states. Founded in 1988, the company is headquartered in Menomonee Falls, USA, with a team of 10001+ employees. The company is currently Late Stage.