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Internship Conversion Rate Optimization Jobs (NOW HIRING)

Develop and execute conversion rate optimization (CRO) and digital experience strategies aligned with business growth objectives. * Build and manage a structured testing roadmap focused on improving ...

Drive website experimentation that improves conversion rates and measurably contributes to business growth. * Use data to drive growth. Identify revenue-driving content (customer stories, pricing ...

Ecommerce Manager

Eden Prairie, MN · On-site

$55K - $65K/yr

This role will own the day-to-day management of our online store, driving revenue growth through site optimization, product merchandising, digital promotions, customer retention, and conversion rate ...

Ecommerce Manager

Eden Prairie, MN · On-site

$55K - $65K/yr

This role will own the day-to-day management of our online store, driving revenue growth through site optimization, product merchandising, digital promotions, customer retention, and conversion rate ...

Apply Early

This role owns the performance side of marketing: paid media, SEO, influencer marketing, conversion rate optimization, lead lifecycle and nurturing through HubSpot, and the cost-per-consultation ...

New

Drive conversion rate optimization (CRO) through experimentation, AB testing and continuous iteration * Collaborate with Product, Engineering and Design to improve site performance and UX * Define ...

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Internship Conversion Rate Optimization information

What are the key skills and qualifications needed to thrive as an Internship Conversion Rate Optimization (CRO) Specialist, and why are they important?

To thrive as an Internship Conversion Rate Optimization (CRO) Specialist, you need a solid understanding of digital marketing, analytics, and user experience principles, often supported by coursework or certifications in marketing, statistics, or a related field. Familiarity with A/B testing tools (like Optimizely or Google Optimize), web analytics platforms (such as Google Analytics), and basic HTML/CSS is typically expected. Strong analytical thinking, creative problem-solving, and effective communication skills help you generate insights and collaborate across teams. These abilities are vital for identifying opportunities, implementing tests, and driving measurable improvements in online performance.

What types of projects can I expect to work on as a Conversion Rate Optimization intern, and how will I collaborate with other teams?

As a Conversion Rate Optimization (CRO) intern, you can expect to work on projects such as A/B testing website elements, analyzing user behavior data, and developing recommendations to improve user experience and conversion rates. You’ll frequently collaborate with marketing, design, and development teams to implement and monitor the impact of your experiments. This cross-functional work environment provides valuable exposure to different perspectives and skill sets, and interns often gain hands-on experience using industry-standard analytics tools. Additionally, you may participate in brainstorming sessions and performance reviews to discuss results and next steps for optimization initiatives.

What is the difference between Internship Conversion Rate Optimization vs Digital Marketing Intern?

AspectInternship Conversion Rate OptimizationDigital Marketing Intern
FocusOptimizing internship programs to increase conversion rates of applicants to internsSupporting digital marketing campaigns to promote products/services
SkillsData analysis, A/B testing, user experience, program managementContent creation, social media, SEO, analytics
Work EnvironmentData-driven, analytical, program-focusedCreative, campaign-oriented, marketing-focused

Internship Conversion Rate Optimization specialists focus on improving the effectiveness of internship programs by analyzing data and testing strategies to increase applicant-to-intern conversion rates. In contrast, Digital Marketing Interns support marketing campaigns to promote brands online. While both roles require analytical skills and familiarity with digital tools, their core objectives and daily tasks differ significantly.

What is an Internship Conversion Rate Optimization role?

An Internship Conversion Rate Optimization (CRO) role involves analyzing user behavior on websites or apps and implementing strategies to increase the percentage of visitors who complete desired actions, like signing up or making a purchase. Interns in this position typically work with data analytics tools, run A/B tests, and collaborate with marketing and design teams to improve user experience. The goal is to learn how to drive measurable improvements in conversion rates, while gaining hands-on experience in digital marketing and optimization techniques.
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Growth Marketing Manager, Conversion & Experimentation

Growth Marketing Manager, Conversion & Experimentation

Greenlight Financial Technology

Friendly, WV • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 4 days ago


Job description

Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family's future. Kids and teens learn to earn, save, spend wisely, and invest.
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It's no small task, and that's why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.
We're looking for a strategic, data-driven Growth Marketing Manager, Conversion & Experimentation to optimize the full digital customer journey across our fintech ecosystem; the role will be critical to optimize from first visit and all owned platform touchpoints up until registration, purchase, onboarding, and lifecycle engagements.
This role sits at the intersection of growth marketing, UX design, product merchandising, experimentation, and marketing technology infrastructure. You will drive measurable revenue growth by improving how financial products are presented, how users move through our conversion funnels, and how marketing performance is tracked and optimized.
You will also own critical MarTech enablement, ensuring marketing teams have the correct tracking, tagging, QA processes, and experimentation frameworks to operate with speed and accuracy.
This role reports to the Director, Growth Marketing.
Your day-to-day:
  • Develop and lead the full-funnel Conversion Rate Optimization (CRO) roadmap aligned to both registration and device purchase growth targets
  • Design and execute A/B and multivariate testing strategies across marketing pages, signup flows, onboarding, and upsell experiences
  • Build a structured experimentation backlog informed by analytics, user behavior insights, and growth hypotheses
  • Prioritize tests using impact/effort/confidence frameworks
  • Document experiment learnings to inform product, marketing, and lifecycle strategy
  • Own onsite product merchandising strategy across web and Amazon storefronts
  • Optimize how financial products and plans are presented, compared, and prioritized
  • Test plan positioning, pricing presentation, bundling, and anchoring strategies
  • Improve product comparison frameworks to reduce decision friction
  • Refine value proposition messaging for different audience segments and traffic sources
  • Collaborate with product and pricing teams on offer structure and onsite optimizations
  • Design seamless transitions from marketing pages into registration and KYC flows
  • Reduce friction between onsite conversion and account creation
  • Optimize multi-step signup experiences and form completion rates
  • Improve mobile-first conversion experiences
  • Ensure compliance and trust signals are integrated without negatively impacting conversion
  • Build test and learn UX experiments to optimize entire Greenlight product offering with a customer first centric lens

What you'll bring to the team:
  • 5 to 8 years in Conversion Rate Optimization (CRO), growth marketing, product growth or performance UX roles
  • Experience in fintech, financial services, or regulated industries preferred
  • Proven track record increasing conversion rates through experimentation and UX optimizations.
  • Hands-on experience managing MarTech stacks and marketing tracking implementations
  • Experience collaborating with marketing, product, engineering, analytics and lifecycle teams.
  • Ability to manage Shopify site, apps and funnel optimizations for ecommerce
  • Experience overseeing Amazon storefronts and product listing page optimizations

Preferred experience:
  • Proven ownership of marketing tracking architecture to ensure accurate measurement across acquisition and conversion funnels
  • Hands-on experience implementing and managing tagging frameworks using tools like GTM, Segment, or similar platforms
  • Strong collaboration with analytics and engineering teams to define and maintain event tracking standards
  • Track record of ensuring clean, reliable data collection across landing page interactions, plan selection, registration start, activation events, and downstream handoffs
  • Led QA processes for marketing tracking implementations, validating tag performance across devices and environments
  • Maintained clear documentation for event schemas, tracking plans, and tagging governance
  • Supported campaign launches through tracking validation, troubleshooting, and debugging

Work perks at Greenlight:
  • Medical, dental, vision, and HSA match
  • Paid life insurance, AD&D, and disability benefits
  • Traditional 401k with company match
  • Unlimited PTO
  • Paid company holidays and pop-up bonus holidays
  • Professional development stipends
  • Mental health resources
  • 1:1 financial planners
  • Fertility healthcare
  • 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
  • Flexible WFH, both remote and in-office opportunities
  • Fully stocked kitchen, catered lunches, and occasional in-office happy hours
  • Employee resource groups

Our stance on salaries:
Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.
The estimated base pay range for this position in (NY, CA, WA): $105,000- 145,000
The estimated base pay range for this position in (CO): $105,000- 135,000
Who we are:
It takes a special team to aim for a never-been-done-before mission like ours. We're looking for people who love working together because they know it makes us stronger, people who look to others and ask, "How can I help?" and then "How can we make this even better?" If you're ready to roll up your sleeves and help create a world where every child grows up to be happy and healthy in money and life, apply to join our team.
Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.
Greenlight is committed to an inclusive work environment and interview experience. If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email [email protected].
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.