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Internship Conversion Rate Optimization Jobs in Maryland

Angarai

Research Analyst

College Park, MD · On-site

At least two (2) years of professional experience (internships may count if relevant and hands-on ... Experience with conversion rate optimization (CRO). * Familiarity with CMS or e-commerce platforms.

Appian Corporation

Web Production Specialist

Baltimore, MD

$93K - $93K/yr

Support conversion rate optimization efforts on key landing pages through message, layout, and experience testing. * Serve as a primary point of contact for internal web requests and manage intake ...

Potomac

Paid Ads Specialist

Bethesda, MD · On-site

$60K - $80K/yr

Performance Analytics & Optimization * Monitor campaign performance and identify opportunities for improvement. * Analyze key metrics including CTR, CPC, CPA, ROAS, conversion rates, and pipeline ...

Duckpin

Paid Media Specialist

Towson, MD

Monitor spending, lead volume, cost per lead, conversion rates, and return on ad spend * Identify ... optimization * Experience using Google Analytics 4 and Google Tag Manager * Ability to interpret ...

Duckpin

Paid Media Specialist

Towson, MD · On-site

$60K - $70K/yr

Monitor spending, lead volume, cost per lead, conversion rates, and return on ad spend * Identify ... optimization * Experience using Google Analytics 4 and Google Tag Manager * Ability to interpret ...

Duckpin

Paid Media Specialist

Towson, MD · On-site

Monitor spending, lead volume, cost per lead, conversion rates, and return on ad spend * Identify ... optimization * Experience using Google Analytics 4 and Google Tag Manager * Ability to interpret ...

ZeroFox

Director, Demand Generation

Baltimore, MD · On-site +1

Lead the planning, execution, optimization, and reporting of integrated marketing programs spanning ... Partner with Sales to optimize lead generation, pipeline velocity, and conversion rates across ...

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All JobsConversion Rate Optimization JobsInternship Conversion Rate Optimization JobsInternship Conversion Rate Optimization Jobs in Maryland

Internship Conversion Rate Optimization information

What is an internship conversion rate optimization?

An Internship Conversion Rate Optimization (CRO) role involves analyzing user behavior on websites or apps and implementing strategies to increase the percentage of visitors who complete desired actions, like signing up or making a purchase. Interns in this position typically work with data analytics tools, run A/B tests, and collaborate with marketing and design teams to improve user experience. The goal is to learn how to drive measurable improvements in conversion rates, while gaining hands-on experience in digital marketing and optimization techniques.

What types of projects can I expect to work on as an internship conversion rate optimization, and how will I collaborate with other teams?

As a Conversion Rate Optimization (CRO) intern, you can expect to work on projects such as A/B testing website elements, analyzing user behavior data, and developing recommendations to improve user experience and conversion rates. You’ll frequently collaborate with marketing, design, and development teams to implement and monitor the impact of your experiments. This cross-functional work environment provides valuable exposure to different perspectives and skill sets, and interns often gain hands-on experience using industry-standard analytics tools. Additionally, you may participate in brainstorming sessions and performance reviews to discuss results and next steps for optimization initiatives.

What are the key skills and qualifications needed to thrive as an internship conversion rate optimization, and why are they important?

To thrive as an Internship Conversion Rate Optimization (CRO) Specialist, you need a solid understanding of digital marketing, analytics, and user experience principles, often supported by coursework or certifications in marketing, statistics, or a related field. Familiarity with A/B testing tools (like Optimizely or Google Optimize), web analytics platforms (such as Google Analytics), and basic HTML/CSS is typically expected. Strong analytical thinking, creative problem-solving, and effective communication skills help you generate insights and collaborate across teams. These abilities are vital for identifying opportunities, implementing tests, and driving measurable improvements in online performance.

What is the difference between Internship Conversion Rate Optimization vs Digital Marketing Intern?

AspectInternship Conversion Rate OptimizationDigital Marketing Intern
FocusOptimizing internship programs to increase conversion rates of applicants to internsSupporting digital marketing campaigns to promote products/services
SkillsData analysis, A/B testing, user experience, program managementContent creation, social media, SEO, analytics
Work EnvironmentData-driven, analytical, program-focusedCreative, campaign-oriented, marketing-focused

Internship Conversion Rate Optimization specialists focus on improving the effectiveness of internship programs by analyzing data and testing strategies to increase applicant-to-intern conversion rates. In contrast, Digital Marketing Interns support marketing campaigns to promote brands online. While both roles require analytical skills and familiarity with digital tools, their core objectives and daily tasks differ significantly.

What are popular job titles related to Internship Conversion Rate Optimization jobs in Maryland?

For Internship Conversion Rate Optimization jobs in Maryland, the most frequently searched job titles are:

What job categories do people searching Internship Conversion Rate Optimization jobs in Maryland look for?

The top searched job categories for Internship Conversion Rate Optimization jobs in Maryland are:

What cities in Maryland are hiring for Internship Conversion Rate Optimization jobs?

Cities in Maryland with the most Internship Conversion Rate Optimization job openings:

Internship Conversion Rate Optimization jobs near you

Research Analyst

Angarai

College Park, MD • On-site

Full-time

Re-posted 5 days ago

Job description


  • Support the IT team in migrating a legacy Marketing Portal to Salesforce Marketing Cloud (SFMC).
  • Work closely with project leadership and technical teams to analyze current and future marketing technology capabilities, audience segmentation strategies, and campaign performance data.
  • Conduct current-state discovery of the legacy platform, including:
    • Campaigns
    • Audience segments
    • Email templates
    • Automation workflows
    • Reporting artifacts
    • Integration points
  • Maintain organized documentation repositories accessible to project stakeholders.
  • Support data mapping between legacy systems and SFMC components (e.g., Data Extensions, Subscriber Lists, Journey Builder, Email Studio).
  • Analyze historical campaign performance and help define baseline metrics such as:
    • Open rate
    • Click-through rate (CTR)
    • Conversion rate (CVR)
    • Cost-per-click (CPC)
    • Return on ad spend (ROAS)
  • Assist with project tracking, including milestones, risks, dependencies, and action items.
  • Prepare status reports, presentations, and meeting documentation for stakeholders.
  • Support User Acceptance Testing (UAT), including:
    • Test script development
    • Issue tracking and triage
    • Coordination with development teams
  • Assist with change management and user readiness:
    • Training materials
    • Documentation
    • Stakeholder communications
  • Gather insights from end users to identify workflow gaps and improvement opportunities.
  • Maintain awareness of data privacy, security, and compliance considerations related to customer data.
  • Follow established project management and change control processes.

Requirements
Minimum Qualifications
  • At least two (2) years of professional experience (internships may count if relevant and hands-on).
  • Familiarity with Salesforce Marketing Cloud (SFMC) or similar platforms (e.g., HubSpot, Marketo, Mailchimp).
  • Exposure to SFMC through learning, certification preparation, coursework, or hands-on use.
  • Experience with digital marketing tools such as:
    • Google Ads
    • Meta Ads Manager
    • Email marketing platforms
  • Experience with web analytics tools such as:
    • Google Analytics (GA4)
    • Google Search Console
  • Ability to analyze marketing performance metrics (CTR, CVR, CPC, ROAS, ROI).
  • Experience with A/B testing for campaigns or landing pages.
  • Basic understanding of SDLC and Agile methodologies.
  • Strong written and verbal communication skills.
  • Ability to collaborate across technical and business teams.
  • Strong organizational skills and attention to detail.
Preferred Qualifications
  • 2+ years of hands-on experience with SFMC or similar platforms.
  • Experience supporting system migrations or platform transitions.
  • Experience with SEO tools (e.g., SEMrush).
  • Familiarity with social media management tools (e.g., Hootsuite).
  • Experience with CRM systems (e.g., Salesforce, HubSpot).
  • Experience managing paid media campaigns.
  • Proficiency with data visualization tools (Tableau, Power BI).
  • Advanced Excel skills (pivot tables, lookups).
  • Basic SQL knowledge.
  • Exposure to Python, R, or statistical tools.
  • Experience with conversion rate optimization (CRO).
  • Familiarity with CMS or e-commerce platforms.
  • Experience creating presentations and stakeholder materials.
  • Knowledge of email compliance standards and accessibility best practices.
  • Experience with collaboration tools (Jira, Confluence, Teams, SharePoint).

Apply