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How much do full time programmatic advertising jobs pay per hour?

As of Sep 6, 2026, the average hourly pay for full time programmatic advertising in the United States is $7.69, according to ZipRecruiter salary data. Most workers in this role earn between $7.69 and $7.69 per hour, depending on experience, location, and employer.

What is programmatic advertising?

Programmatic advertising is the automated buying and selling of online ad space using software, algorithms, and real-time bidding. It allows advertisers to efficiently target specific audiences across websites, apps, and digital platforms by using data and machine learning. This approach streamlines the ad placement process, maximizes reach, and optimizes budgets by delivering ads to the right users at the right time. Full-time programmatic advertising roles focus on managing these campaigns, analyzing performance data, and continually optimizing for better results.

What are the key skills and qualifications needed to thrive as a full time programmatic advertising specialist?

To thrive as a Programmatic Advertising Specialist, you need a solid understanding of digital marketing principles, data analysis, and campaign management, often supported by a bachelor’s degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and analytics tools, as well as relevant certifications such as Google Ads or IAB Digital Media Buying and Planning, is typically required. Strong analytical thinking, attention to detail, and effective communication skills help professionals optimize campaigns and collaborate with clients or team members. These skills are essential for maximizing advertising ROI, targeting audiences accurately, and delivering measurable business results in a fast-evolving digital landscape.

What are some common challenges faced in a full time programmatic advertising role, and how can they be addressed?

A common challenge in a full-time programmatic advertising role is keeping up with the rapidly evolving technology and platforms. Professionals must continuously learn about new tools, privacy regulations, and optimization strategies to ensure campaigns remain effective. Additionally, managing large volumes of data and balancing client expectations with performance metrics can be demanding. Collaborating closely with data analysts, creative teams, and account managers can help address these issues and ensure campaigns are both innovative and compliant.

What is the difference between Full Time Programmatic Advertising vs Full Time Digital Media Buyer?

AspectFull Time Programmatic AdvertisingFull Time Digital Media Buyer
CredentialsRelevant marketing certifications, knowledge of ad techMarketing or advertising degree, media planning experience
Work EnvironmentAgency, in-house marketing teams, digital platformsMedia agencies, advertising firms, in-house marketing teams
Industry UsageUsed across digital advertising campaigns, programmatic platformsUsed for media planning, negotiations, and buying ad space

Full Time Programmatic Advertising focuses on using automated platforms and data-driven strategies to buy digital ad space, while Full Time Digital Media Buyers handle the negotiation and purchase of ad placements manually or semi-automatically. Both roles require marketing knowledge, but programmatic roles emphasize technology and data analytics, whereas media buying emphasizes negotiation and media planning skills.

More about Full Time Programmatic Advertising jobs

What are the most commonly searched types of Programmatic Advertising jobs?

The most popular types of Programmatic Advertising jobs are:

What job categories do people searching Full Time Programmatic Advertising jobs look for?

The top searched job categories for Full Time Programmatic Advertising jobs are:

Full Time Programmatic Advertising jobs near you
Infographic showing various Full Time Programmatic Advertising job openings in the United States as of August 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $16,000 per year, or $7.7 per hour.

Senior Analyst, Strategic Account Management - Programmatic

Walmart

Valley Stream, NY

$84K - $156K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 7 days ago

Walmart rating

6.0

Company rating: 6.0 out of 10

Based on 22,607 frontline employees who took The Breakroom Quiz

25th of 39 rated national retailers

Job description

Position Summary...VIZIO's Platform+ Services team is seeking a Senior Analyst, Strategic Account Management to join their growing team. As a Senior Analyst, you will be a revenue driver on the Programmatic team by cultivating and nurturing relationships with agencies and brands.What you'll do...
-Manage relationships with a diverse portfolio of programmatic clients to maximize revenue potential.
- Take full ownership of PMP revenue, creating strategies to maximize yield and hit revenue targets across programmatic channels.
- Build andmaintainstrong relationships with Sales and other stakeholders toidentifygrowth opportunities.
- Partner with our client and agency brand teams to drive their understanding of programmatic and its advantages.
- Continuously analyze performance trends,optimizeprogrammatic setups, andidentifyareas to increase revenue, including working with multiple SSPs and exploring different strategies.
- Understand and work with SSPs, DSPs, and Ad Servers tooptimizecampaign performance.
- Scale Private Marketplace Deals (PMPs) effectively while coordinating with supply and demand partners.
- Track and analyze key revenue metrics, proactively addressing challenges to ensure revenue goals are met.
-Provideactionable insights to stakeholders, contributing to VIZIO's growth by sharing best practices, market trends, and new revenue opportunities.
About You
- Experience in the programmatic advertising space, ideally with hands-on-keyboard expertise.
- Experience in video advertising with a premium publisher or agency. CTV video and display experienceispreferred.
- In-depth knowledge of SSPs, DSPs, Ad Servers, and other programmatic platforms.
-Proficiencywith Salesforce, Excel,PowerPointand various reporting platforms.
- Ability to manage multiple projects and clients simultaneously.
- Strong analytical skills, with experience in interpreting and acting on performance data.
- Entrepreneurial drive, comfortable working infast-paced, growing environment.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $84,000.00 - $156,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor's degree in engineering, information technology, business, marketing and sales, healthcare, or related area.
Option 2: 2 years' experience in business management, marketing and sales, healthcare, omni channel merchandising, or related area.Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Experience in sales.Primary Location...350 5TH AVE, STE 4800 NEW YORK, NY 10118-4801, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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About Walmart

Sourced by ZipRecruiter

From our humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we're creating a seamless experience to let customers shop anytime and anywhere online and in stores. We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates approximately 10,500 stores and clubs in 19 countries and eCommerce websites. We employ 2.1 million associates around the world — nearly 1.6 million in the U.S. alone.

Industry

Retail and transportation and warehousing

Company size

10,000+ Employees

Headquarters location

Bentonville, AR, US

Social media

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