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How much do full time programmatic advertising jobs pay per hour?

As of Aug 16, 2026, the average hourly pay for full time programmatic advertising in the United States is $7.69, according to ZipRecruiter salary data. Most workers in this role earn between $7.69 and $7.69 per hour, depending on experience, location, and employer.

What are some common challenges faced in a full time programmatic advertising role, and how can they be addressed?

A common challenge in a full-time programmatic advertising role is keeping up with the rapidly evolving technology and platforms. Professionals must continuously learn about new tools, privacy regulations, and optimization strategies to ensure campaigns remain effective. Additionally, managing large volumes of data and balancing client expectations with performance metrics can be demanding. Collaborating closely with data analysts, creative teams, and account managers can help address these issues and ensure campaigns are both innovative and compliant.

What is the difference between Full Time Programmatic Advertising vs Full Time Digital Media Buyer?

AspectFull Time Programmatic AdvertisingFull Time Digital Media Buyer
CredentialsRelevant marketing certifications, knowledge of ad techMarketing or advertising degree, media planning experience
Work EnvironmentAgency, in-house marketing teams, digital platformsMedia agencies, advertising firms, in-house marketing teams
Industry UsageUsed across digital advertising campaigns, programmatic platformsUsed for media planning, negotiations, and buying ad space

Full Time Programmatic Advertising focuses on using automated platforms and data-driven strategies to buy digital ad space, while Full Time Digital Media Buyers handle the negotiation and purchase of ad placements manually or semi-automatically. Both roles require marketing knowledge, but programmatic roles emphasize technology and data analytics, whereas media buying emphasizes negotiation and media planning skills.

What is programmatic advertising?

Programmatic advertising is the automated buying and selling of online ad space using software, algorithms, and real-time bidding. It allows advertisers to efficiently target specific audiences across websites, apps, and digital platforms by using data and machine learning. This approach streamlines the ad placement process, maximizes reach, and optimizes budgets by delivering ads to the right users at the right time. Full-time programmatic advertising roles focus on managing these campaigns, analyzing performance data, and continually optimizing for better results.

What are the key skills and qualifications needed to thrive as a full time programmatic advertising specialist?

To thrive as a Programmatic Advertising Specialist, you need a solid understanding of digital marketing principles, data analysis, and campaign management, often supported by a bachelor’s degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and analytics tools, as well as relevant certifications such as Google Ads or IAB Digital Media Buying and Planning, is typically required. Strong analytical thinking, attention to detail, and effective communication skills help professionals optimize campaigns and collaborate with clients or team members. These skills are essential for maximizing advertising ROI, targeting audiences accurately, and delivering measurable business results in a fast-evolving digital landscape.
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What are the most commonly searched types of Programmatic Advertising jobs?

The most popular types of Programmatic Advertising jobs are:

What job categories do people searching Full Time Programmatic Advertising jobs look for?

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Full Time Programmatic Advertising jobs near you
Infographic showing various Full Time Programmatic Advertising job openings in the United States as of August 2026, with employment types broken down into 86% Full Time, 11% Part Time, and 3% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $16,000 per year, or $7.7 per hour.

Analyst, Field Operations - Programmatic Business Partner

Sirius XM Radio

Manhattan, NY • On-site

$61K - $89K/yr

Full-time

Re-posted 15 days ago

Job description

Responsibilities

Who We Are:

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.

SiriusXM Media is the gateway for marketers to the largest digital audio advertising ecosystem in North America. As the combined advertising revenue organization of Sirius XM Holdings Inc., SiriusXM Media spans across leading owned and operated audio platforms Pandora and SiriusXM; innovative ad tech solutions powered by AdsWizz; sonic creative consultancy Studio Resonate; and an extended content network featuring exclusive monetization agreements with Audiochuck, NBCUniversal, SoundCloud, and many more. Reaching more than 150 million listeners each month, SiriusXM Media delivers audiences the tailored brand experiences they crave while putting creators first, making it easy for every marketer to produce, plan, buy and measure across its entire audio universe.

How you'll make an impact:

You will support a high-growth Programmatic revenue segment by delivering accurate reporting, forecasting, and operational insights that drive performance. This role ensures alignment between sales activity, inventory, and revenue realization in a complex, data-driven advertising environment.

What you'll do:

  • Build and maintain pipeline, pacing, and revenue reports for Programmatic sales performance
  • Analyze data across DSPs, inventory, and campaign performance to identify trends, risks, and opportunities
  • Support forecasting and scenario analysis, including supply and yield considerations
  • Partner cross-functionally with Sales, Ad Ops, and Finance to ensure alignment between forecast, delivery, and revenue
  • Execute core business operations workflows to support accurate reporting and performance tracking
  • Assist in preparing sales targets, pacing reports, and pipeline analytics
  • Identify opportunities to improve reporting accuracy, data integrity, and process efficiency

What you'll need:

  • 3+ years of experience in Sales Operations, Business Operations, Programmatic, or Ad Tech
  • Bachelor's degree or equivalent combination of education and experience
  • Experience with programmatic advertising ecosystems, including DSPs and ad tech platforms
  • Strong understanding of inventory, supply dynamics, and yield optimization
  • Proficiency in Excel, Salesforce, Tableau, or similar tools
  • Strong analytical skills and attention to detail
  • Ability to manage multiple workflows and deadlines in a fast-paced environment
  • Strong cross-functional collaboration and communication skills
  • Experience with automation and/or AI tools (e.g., ChatGPT, Gemini) preferred
  • Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $61,200 to $89,700 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

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Employment Type: FULL_TIME

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