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Event Marketing Manager Jobs in Springfield, MA (NOW HIRING)

Trilon

Marketing Assistant

Hartford, CT · Hybrid

$27 - $33/hr

... events and communications, and supporting general marketing operations. The ideal candidate is highly organized, detail-oriented, adaptable, and comfortable managing a wide variety of assignments.

NY Marketing Firm

ACCOUNT MANAGER - Entry Level

Hartford, CT · On-site

$44K - $53K/yr

Company Description POWERED BY PEOPLE ACCOUNT MANAGER NY Marketing Firm is the top leading firm in ... events and promotional collateral - Work with management on projects dealing with media relations ...

Country Carpenter's Inc

Be Seen First

Marketing Coordinator

Hebron, CT · On-site

$55K - $65K/yr

Marketing Coordinator Overview The Marketing Coordinator will serve as the company's primary ... Manage the SEO high level plan o Request updates on projects and progress Events/Publicity o ...

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All JobsEvent Marketing JobsEvent Marketing Manager JobsEvent Marketing Manager Jobs in Springfield, MA

Event Marketing Manager information

See Springfield, MA salary details

$34.4K

$102.5K

$150.5K

How much do event marketing manager jobs pay per year?

As of Sep 7, 2026, the average yearly pay for event marketing manager in Springfield, MA is $102,498.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,800.00 and $149,500.00 per year, depending on experience, location, and employer.

What is an event marketing manager?

An event marketing manager oversees the development and delivery of events held to promote a company, brand, or product. In this role, your job duties include managing a team of event planners and consulting with the company’s marketing and sales strategists to determine how to successfully produce public or private events, such as pop-ups, tastings, or openings. Qualifications for this career typically include some education in event management or a few years of related experience. You should be familiar with event planning and coordination and have excellent verbal communication and leadership skills.

How does an event marketing manager typically collaborate with other departments to ensure successful event execution?

Event Marketing Managers work closely with various teams such as sales, product, and creative departments to deliver cohesive and impactful events. They often coordinate with the sales team to align event goals with business objectives, work with designers to ensure consistent branding, and communicate with logistics or operations teams to handle onsite requirements. Strong cross-functional collaboration is essential, as it ensures that every aspect of the event—from messaging to attendee experience—supports the company's overall strategy and objectives.

What are the key skills and qualifications needed to thrive as an event marketing manager, and why are they important?

To thrive as an Event Marketing Manager, you need expertise in event planning, marketing strategy, and project management, typically supported by a degree in marketing or communications. Familiarity with CRM tools, event management software (such as Cvent or Eventbrite), and analytics platforms is essential. Strong organizational skills, creativity, and excellent interpersonal communication set top performers apart in this role. These abilities are crucial for designing impactful events, maximizing attendee engagement, and achieving business objectives efficiently.

What is the difference between Event Marketing Manager vs Event Coordinator?

AspectEvent Marketing ManagerEvent Coordinator
Primary FocusDeveloping marketing strategies for events to promote brand awareness and engagementPlanning and executing event logistics and operations
Required SkillsMarketing, branding, communication, project managementOrganization, coordination, vendor management, attention to detail
Work EnvironmentMarketing departments, agencies, corporate settingsEvent venues, hotels, conference centers
Common CertificationsEvent planning, marketing certificationsEvent planning certifications, hospitality training

While both roles are involved in events, the Event Marketing Manager focuses on promoting and marketing events to achieve strategic goals, whereas the Event Coordinator handles the logistical execution of events. Understanding these differences helps in choosing the right career path or job search focus.

How much does an event marketing manager make?

The average salary for an event marketing manager in the United States ranges from $55,000 to $105,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in digital marketing or data analysis can earn higher compensation, often supplemented with bonuses or benefits.

Is an event marketing manager a high paying job?

Event marketing managers typically earn salaries above the national average for marketing roles, with compensation varying based on experience, location, and company size. Senior roles or those in large organizations can offer higher pay, often including bonuses and benefits. Strong skills in project management, communication, and digital marketing tools can also influence earning potential.
More about Event Marketing Manager jobs

What are the most commonly searched types of Event Marketing jobs in Springfield, MA?

The most popular types of Event Marketing jobs in Springfield, MA are:

What are popular job titles related to Event Marketing Manager jobs in Springfield, MA?

For Event Marketing Manager jobs in Springfield, MA, the most frequently searched job titles are:

What job categories do people searching Event Marketing Manager jobs in Springfield, MA look for?

The top searched job categories for Event Marketing Manager jobs in Springfield, MA are:

What cities near Springfield, MA are hiring for Event Marketing Manager jobs?

Cities near Springfield, MA with the most Event Marketing Manager job openings:

Event Marketing Manager jobs near you
Infographic showing various Event Marketing Manager job openings in Springfield, MA as of August 2026, with employment types broken down into 75% Full Time, 8% Part Time, and 17% Contract. Highlights an 84% In-person, 8% Hybrid, and 8% Remote job distribution, with an average salary of $102,498 per year, or $49.3 per hour.

Sales and Marketing Manager

Senior Helpers - West Hartford

West Hartford, CT

Full-time

Re-posted 18 days ago

Job description

At Senior Helpers of Central West Hartford, we provide high-quality care to seniors in the comfort of their homes. Every team member contributes to our mission of providing this exceptional in-home care every day. We are proud to be part of a franchise system that is the first and only national in-home care provider to receive certification as a Great Place to Work.

We are seeking an experienced Sales and Marketing Coordinator to join our team. The Sales & Marketing Coordinator will be responsible for directly generating new client leads by building relationships. This role will be accomplished by developing, maintaining, and expanding relationships with community professionals who can refer potential clients. This role is responsible for maintaining and developing new, innovative marketing methods in line with industry best practices.

Reports to:
Owner

Primary Responsibilities (including, but not limited to):

  • Analyze market conditions and trends, including, but not limited to, competitors and influence centers; the overall goal is to explore areas of business opportunity.
  • Identify the local influence centers (hospitals, senior living communities, including independent, assisted, memory care, skilled nursing, rehabilitation, respite care, hospice, home health, physician practices, VA, and other related healthcare providers to determine referral sources and build lasting and meaningful
  • relationships.
  • Develop and manage new referral sources through face-to-face meetings, networking, and digital strategies.
  • Coordinate and manage digital marketing functions with the direction and collaboration of leadership/owner. Organize daily network and relationship-building tasks. Arrange presentations of Senior Helpers' services at meetings in healthcare and senior-related organizations.
  • Personally visit and arrange meetings with people responsible for or in a position to refer clients. Contact and engage with 8 to 10 referral sources daily to build relationships and secure referrals.
  • Utilize the monthly marketing calendar and plan to coordinate activities.
  • Attend trade shows, conferences, and community networking events representing Senior Helpers services. Network with others in the industry to develop additional referral sources.
  • Assist in coordinating and managing various marketing and advertising methods, including social media, digital marketing, direct mail, and print ads, with assistance from the Franchisor's Marketing team.
  • Maintain and manage a (CRM) Customer Relationship Management system.
  • Develop and maintain weekly activity reports and track KPIs and marketing data.
  • Meet or exceed sales objectives.
  • Always represent the company with professionalism.
  • Qualifications/Requirements
  • Associate degree in marketing or related field and two years of related work experience in marketing, sales, and/or business development in home care, home health, or healthcare in lieu of degree
  • Minimum of one year's experience in the healthcare industry developing and managing and sales strategy preferred.
  • Must have exceptional organizational, rapport-building skills and excellent follow-up, be an active listener and attentive to detail, as well as prioritize tasks in a changing environment.
  • Must possess excellent communication skills. Ability to maintain consistent
  • relationships with prospects and referral sources.
  • Individual who is solutions driven, motivated, and results-oriented to maximize growth potential.
  • Ability to develop partnerships by gaining the commitment and buy-in of others.
  • Understanding and adhering to SMART goals and other performance goals set by the supervisor.
  • Proficiency in Microsoft Word Excel_ PowerPoint, Internet, and Outlook required.
  • Ability to learn software programs quickly.
  • Ability to work independently and as well as a positive member of the team.
  • Must have a valid driver’s license with a good driving record and reliable transportation.
  • Must be adaptable to traveling within the assigned territory (West Hartford, Farmington, Bloomfield, New Britain, Berlin).We are an independently owned and operated Senior Helpers franchised business. Through its franchisees, Senior Helpers is the nation's premier provider of in-home senior services ranging from specialized care for those with Dementia related diseases, Alzheimer’s, and Parkinson's, to companionship and hygiene/personal care, all to help individuals looking for support and assistance with daily activities. Founded in 2002 with a vision to help seniors age with dignity despite age-related illnesses and mobility challenges, Senior Helpers has over 300 combined franchised-corporate store businesses that have cared for tens of thousands of seniors. Senior Helpers' culture is based on strong core values, recognition of achievements, and respect.

We are an equal opportunity employer and prohibit discrimination/harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We are a Drug-Free Workplace.

Job Type: Full-time

Experience:

  • Microsoft Excel: 3 years (Required)
  • Marketing: 3 years (Required)

License/Certification:

Driver's License (Required)

Ability to Relocate:

West Hartford, CT: Relocate before starting work (Required)

Willingness to travel:

100% (Preferred)

Work Location: On the road

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