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Marketing Promotions Manager Jobs in Springfield, MA

Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal ... Set up and launch paid digital marketing campaigns (Meta, Google, TikTok, Reddit, etc.) to test and ...

Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal ... Set up and launch paid digital marketing campaigns (Meta, Google, TikTok, Reddit, etc.) to test and ...

Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal ... Set up and launch paid digital marketing campaigns (Meta, Google, TikTok, Reddit, etc.) to test and ...

Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal ... Set up and launch paid digital marketing campaigns (Meta, Google, TikTok, Reddit, etc.) to test and ...

Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal ... Set up and launch paid digital marketing campaigns (Meta, Google, TikTok, Reddit, etc.) to test and ...

Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be ... Pricing and Promotion and Demand Forecasting. You will be leading a team and you will be ...

Marketing Analytics Senior Manager Job Level: Senior Level This is what you will do.. You will be ... Pricing and Promotion and Demand Forecasting. You will be leading a team and you will be ...

Marketing Assistant

Hartford, CT · On-site

$18 - $24/hr

... manage social media platforms, and coordinate promotional materials. The ideal candidate is a ... Work with All Points Digital (digital marketing firm) to improve SEO, website traffic, phone ...

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Marketing Promotions Manager information

See Springfield, MA salary details

$35.9K

$90.9K

$126.1K

How much do marketing promotions manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for marketing promotions manager in Springfield, MA is $90,930.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,800.00 and $114,600.00 per year, depending on experience, location, and employer.

What does a marketing promotions manager do?

A Marketing Promotions Manager is responsible for planning, coordinating, and executing promotional campaigns to increase a company's brand awareness and sales. This role involves working closely with marketing, sales, and creative teams to develop effective strategies that attract customers and drive engagement. Marketing Promotions Managers analyze market trends, manage budgets, and evaluate the effectiveness of campaigns to optimize future promotions. They also oversee partnerships, events, and advertising efforts to ensure alignment with business objectives.

What are some common challenges a marketing promotions manager faces when launching new campaigns?

Marketing Promotions Managers often encounter challenges such as coordinating cross-functional teams, ensuring campaigns align with brand guidelines, and managing tight deadlines. They must also analyze market trends to tailor promotions effectively and monitor budgets to maximize ROI. Effective communication and adaptability are crucial, as campaigns may need to pivot based on real-time feedback or shifting business priorities.

What are the key skills and qualifications needed to thrive as a marketing promotions manager, and why are they important?

To thrive as a Marketing Promotions Manager, you need a solid background in marketing strategy, campaign management, and a relevant degree such as marketing, communications, or business. Familiarity with tools like marketing automation platforms, CRM systems, and analytics software, as well as certifications like Google Analytics or HubSpot, is often expected. Strong creativity, leadership, and communication skills help in crafting compelling promotions and leading cross-functional teams. These abilities are crucial for driving successful promotional campaigns that increase brand awareness and deliver measurable business results.

What is the difference between Marketing Promotions Manager vs Marketing Coordinator?

AspectMarketing Promotions ManagerMarketing Coordinator
ResponsibilitiesDevelops and oversees promotional campaigns, manages budgets, and coordinates with sales teamsSupports marketing campaigns, handles administrative tasks, and assists with event planning
Required SkillsStrategic planning, campaign management, communication skillsOrganizational skills, communication, basic marketing knowledge
CredentialsBachelor’s degree in Marketing or related field; experience in promotionsBachelor’s degree often preferred; entry-level roles
Work EnvironmentOffice setting, collaboration with sales and creative teamsOffice environment, supporting marketing team

The Marketing Promotions Manager and Marketing Coordinator roles share some common ground but differ mainly in scope and responsibility. The Promotions Manager leads promotional campaigns and strategic planning, while the Coordinator provides support and handles administrative tasks. Both roles typically require a bachelor’s degree and relevant marketing experience, but the Promotions Manager position involves more leadership and campaign oversight.

What are popular job titles related to Marketing Promotions Manager jobs in Springfield, MA?

For Marketing Promotions Manager jobs in Springfield, MA, the most frequently searched job titles are:

What job categories do people searching Marketing Promotions Manager jobs in Springfield, MA look for?

The top searched job categories for Marketing Promotions Manager jobs in Springfield, MA are:

What cities near Springfield, MA are hiring for Marketing Promotions Manager jobs?

Cities near Springfield, MA with the most Marketing Promotions Manager job openings:

Digital Marketing Manager

Kosmos

Hartford, CT

$70K - $100K/yr

Full-time

Re-posted 15 days ago


Job description

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager.

This role will support strategic growth initiatives through managing new advertising campaigns, influencers and affiliates, creative asset production, testing and reporting. The role will work cross-functionally to ensure a consistent volume of high-quality creative assets and campaigns are produced and tested with regular reporting of results. 

Key Responsibilities:

  • Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal initiatives.
  • Produce effective ad creative and UGC assets utilizing influencers and content creators and the company’s internal/external design teams.
  • Set up and launch paid digital marketing campaigns (Meta, Google, TikTok, Reddit, etc.) to test and qualify new creative assets.
  • Utilize internal and external design teams for landing page creation, optimization, and continuous A/B testing to improve ad campaign performance.
  • Manage and expand profitable affiliate and influencer relationships.
  • Organic social media management and community moderation with intent to drive profitable traffic and awareness.
  • Maintain marketing performance reports, documentation of results, insights, and best practices.
  • Stay updated on digital marketing trends, platform updates, and best practices, applying new insights to enhance campaign performance.

Qualifications:

  • Minimum 2 years of hands-on experience in ecommerce growth or digital marketing.
  • Experience managing creative digital asset production with designers, influencers, and content creators.
  • Hands-on experience setting up and launching paid campaigns across at least 2 major digital media ad platforms (Meta, TikTok, Google, Reddit, etc.).