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Advertising Promotions Manager Jobs in Springfield, MA

NY Marketing Firm

ACCOUNT MANAGER - Entry Level

Hartford, CT

$44K - $53K/yr

... advertising, trade shows, company events and promotional collateral - Work with management on projects dealing with media relations, business communications, and success stories ENTRY QUALIFICATIONS ...

Kosmos

Digital Marketing Manager

Hartford, CT

$70K - $100K/yr

This role will support strategic growth initiatives through managing new advertising campaigns ... Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal ...

Kosmos

Digital Marketing Manager

Hartford, CT

$70K - $100K/yr

This role will support strategic growth initiatives through managing new advertising campaigns ... Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal ...

Kosmos

Digital Marketing Manager

Hartford, CT

$70K - $100K/yr

This role will support strategic growth initiatives through managing new advertising campaigns ... Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal ...

Kosmos

Digital Marketing Manager

Hartford, CT

$70K - $100K/yr

This role will support strategic growth initiatives through managing new advertising campaigns ... Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal ...

Kosmos

Digital Marketing Manager

Hartford, CT

$70K - $100K/yr

This role will support strategic growth initiatives through managing new advertising campaigns ... Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal ...

Northland

Community Manager

Enfield, CT · On-site

Proficient in strategic advertising, marketing, leasing, and community promotion, with awareness of competitive market trends. * Prior experience with Yardi or other property management software ...

New England ATM LLC

Be Seen First

B2B Ad Sales

Springfield, MA · On-site

Promotional and event advertising * Multi-location advertising packages * New locations to place ... Maintain simple CRM notes and pipeline updates Ideal Candidate * Comfortable with cold outreach and ...

New England ATM LLC

Be Seen First

B2B Ad Sales

Springfield, MA · On-site

Promotional and event advertising * Multi-location advertising packages * New locations to place ... Maintain simple CRM notes and pipeline updates Ideal Candidate * Comfortable with cold outreach and ...

Gabrielli Truck Sales

Truck Sales Manager

Hartford, CT · On-site

$125K - $150K/yr

Work closely with the marketing team to develop promotional campaigns and advertising strategies ... Strong leadership and team management skills. * Excellent communication, negotiation, and ...

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All JobsAdvertising Promotions JobsAdvertising Promotions Manager JobsAdvertising Promotions Manager Jobs in Springfield, MA

Advertising Promotions Manager information

See Springfield, MA salary details

$22.4K

$63.9K

$113.6K

How much do advertising promotions manager jobs pay per year?

As of Sep 7, 2026, the average yearly pay for advertising promotions manager in Springfield, MA is $63,929.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,800.00 and $84,200.00 per year, depending on experience, location, and employer.

What does an advertising promotions manager do?

An Advertising Promotions Manager is responsible for planning and directing advertising and promotional campaigns to generate interest in a product or service. They work with clients, creative teams, and media outlets to develop marketing strategies, create promotional materials, and analyze campaign effectiveness. These managers often oversee budgets, negotiate contracts, and coordinate efforts across multiple departments to ensure successful marketing outcomes.

What are the key skills and qualifications needed to thrive as an advertising promotions manager?

To thrive as an Advertising Promotions Manager, you need strong expertise in marketing strategy, campaign management, and a bachelor's degree in marketing, communications, or a related field. Familiarity with digital advertising platforms, analytics tools, and CRM systems is typically required, and certifications such as Google Ads or HubSpot can be advantageous. Excellent leadership, creativity, and communication skills help you inspire teams and effectively engage clients. These skills are essential for designing impactful campaigns, optimizing results, and driving business growth in a competitive market.

What are some common challenges faced by advertising promotions managers in launching multi-channel campaigns?

Advertising Promotions Managers often encounter challenges in coordinating consistent messaging across various channels such as digital, print, and broadcast media. Balancing tight deadlines, budgets, and the expectations of multiple stakeholders can also be demanding. Additionally, measuring campaign effectiveness and adapting strategies in real time based on performance analytics requires both flexibility and analytical skills. Successful managers excel at communication, organization, and staying updated on evolving marketing trends.

What is the difference between Advertising Promotions Manager vs Marketing Coordinator?

AspectAdvertising Promotions ManagerMarketing Coordinator
CredentialsBachelor's degree in marketing, advertising, or related field; experience in promotionsBachelor's degree in marketing, communications, or related field; entry-level experience
Work EnvironmentAdvertising agencies, marketing departments, promotional firmsMarketing departments, advertising agencies, event planning firms
Employer & Industry UsageUsed in advertising, marketing, and promotional campaignsUsed in marketing campaigns, supporting promotional activities
Search & Comparison IntentCompare roles in advertising and promotionsUnderstand marketing support roles

The Advertising Promotions Manager focuses on planning and executing promotional campaigns, managing teams, and coordinating advertising efforts. The Marketing Coordinator supports marketing initiatives, assists with campaign execution, and handles administrative tasks. While both roles require marketing knowledge, the Promotions Manager has more strategic and leadership responsibilities, whereas the Coordinator provides essential support within marketing teams.

What degree do you need for an advertising promotions manager?

Advertising promotions managers typically hold a bachelor's degree in marketing, advertising, communications, or a related field. Relevant skills such as strategic planning, creativity, and familiarity with marketing tools are also important for this role.

What job categories do people searching Advertising Promotions Manager jobs in Springfield, MA look for?

The top searched job categories for Advertising Promotions Manager jobs in Springfield, MA are:

What cities near Springfield, MA are hiring for Advertising Promotions Manager jobs?

Cities near Springfield, MA with the most Advertising Promotions Manager job openings:

Advertising Promotions Manager jobs near you
Infographic showing various Advertising Promotions Manager job openings in Springfield, MA as of August 2026, with employment types broken down into 85% Full Time, 13% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $63,929 per year, or $30.7 per hour.

Marketing and Inventory Manager

Scranton Auto Group

Vernon, CT • On-site

Full-time

Re-posted 20 days ago

Job description

Job Title: Marketing and Inventory Manager

Location: Scranton Powersports & Indian Motorcycle of Hartford
Department: Sales & Operations
Reports To: General Manager / Owner
Job Type: Full-Time

Job Summary:

We’re looking for a strategic and energetic Marketing and Inventory Manager to join our powersports dealership. This role combines creative marketing with inventory oversight to drive sales, optimize stock levels, and enhance customer experience. The ideal candidate is passionate about the powersports industry, understands the buying habits of enthusiasts, and is comfortable balancing front-end branding with back-end logistics.

Key Responsibilities:Marketing:

  • Develop and execute local and digital marketing strategies tailored to the powersports market (motorcycles, ATVs, UTVs, etc.).

  • Promote dealership events, product launches, seasonal sales, and financing specials.

  • Manage website updates, SEO, Google Ads, and social media presence (Facebook, Instagram, YouTube, etc.).

  • Create content that resonates with off-road, street, and recreational riders.

  • Work with OEM partners on co-op advertising, promotions, and campaigns.

  • Track lead generation, web traffic, and campaign performance to optimize ROI.

Inventory Management:

  • Monitor inventory of new and pre-owned units, accessories, and parts.

  • Use dealership management systems (DMS) and inventory tools to maintain real-time stock accuracy.

  • Conduct regular inventory audits and assist in pricing, floor planning, and merchandising.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).

  • 2–4 years of experience in marketing and/or inventory management, ideally in a retail or dealership environment.

  • Knowledge of the powersports industry and a genuine interest in motorcycles, ATVs, and related gear.

  • Familiarity with DMS systems (e.g., Lightspeed, CDK), as well as tools like Google Analytics, Mailchimp, and Meta Business Suite.

  • Strong project management, analytical, and communication skills.

Preferred Qualifications:

  • Experience working in or marketing for a powersports, automotive, or outdoor recreation brand.

  • Comfortable shooting/editing video or working with content creators to highlight products and events.

  • Experience working with OEM co-op ad programs and manufacturer marketing guidelines.

Perks:

  • Competitive pay + bonus opportunities

  • Industry discounts on gear and equipment

  • Access to demo rides and new product launches

  • Opportunities to attend trade shows, races, and powersports events

  • Fun, fast-paced team of riders and gearheads