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Marketing And Promotions Manager Jobs in Springfield, MA

Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal ... Set up and launch paid digital marketing campaigns (Meta, Google, TikTok, Reddit, etc.) to test and ...

Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal ... Set up and launch paid digital marketing campaigns (Meta, Google, TikTok, Reddit, etc.) to test and ...

Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal ... Set up and launch paid digital marketing campaigns (Meta, Google, TikTok, Reddit, etc.) to test and ...

Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal ... Set up and launch paid digital marketing campaigns (Meta, Google, TikTok, Reddit, etc.) to test and ...

Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal ... Set up and launch paid digital marketing campaigns (Meta, Google, TikTok, Reddit, etc.) to test and ...

Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be ... Pricing and Promotion and Demand Forecasting. You will be leading a team and you will be ...

Marketing Analytics Senior Manager Job Level: Senior Level This is what you will do.. You will be ... Pricing and Promotion and Demand Forecasting. You will be leading a team and you will be ...

Marketing Assistant

Hartford, CT · On-site

$18 - $24/hr

... manage social media platforms, and coordinate promotional materials. The ideal candidate is a ... Work with All Points Digital (digital marketing firm) to improve SEO, website traffic, phone ...

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Marketing And Promotions Manager information

See Springfield, MA salary details

$35.9K

$90.9K

$126.1K

How much do marketing and promotions manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for marketing and promotions manager in Springfield, MA is $90,930.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,800.00 and $114,600.00 per year, depending on experience, location, and employer.

What does a marketing and promotions manager do?

A Marketing and Promotions Manager is responsible for planning, directing, and coordinating marketing policies and programs, such as determining the demand for products and services and identifying potential customers. They also develop pricing strategies, oversee promotional activities, and work to increase brand awareness and sales. Their duties often include collaborating with other departments, managing budgets, and analyzing market trends to ensure effective campaigns.

What are the key skills and qualifications needed to thrive as a marketing and promotions manager, and why are they important?

To thrive as a Marketing and Promotions Manager, you need a solid background in marketing strategy, campaign development, and data analysis, usually supported by a bachelor's degree in marketing or a related field. Familiarity with digital marketing platforms, CRM systems, and analytics tools like Google Analytics or HubSpot is typically required. Creativity, leadership, and strong communication skills help professionals excel in crafting engaging campaigns and managing teams. These skills are essential to drive brand awareness, increase sales, and achieve organizational goals in a competitive marketplace.

What are some common challenges marketing and promotions managers face when coordinating cross-functional campaigns?

Marketing and Promotions Managers often encounter challenges when aligning the goals and timelines of different departments, such as sales, creative, and product teams. Balancing multiple priorities while ensuring consistent messaging across channels can require strong organizational and communication skills. Additionally, adapting to shifting market trends or last-minute changes can test a manager's flexibility and problem-solving abilities. Successful managers build strong relationships and maintain open lines of communication to navigate these complexities effectively.

What is the difference between Marketing And Promotions Manager vs Marketing Coordinator?

AspectMarketing And Promotions ManagerMarketing Coordinator
ResponsibilitiesDevelops marketing strategies, oversees campaigns, manages promotionsSupports marketing campaigns, coordinates events, assists with content creation
Required SkillsStrategic planning, leadership, campaign managementCommunication, organization, basic marketing knowledge
CredentialsBachelor's degree in marketing or related field; experience in campaign managementBachelor's degree often preferred; entry-level experience acceptable
Work EnvironmentOffice-based, managerial oversight, cross-department collaborationOffice or remote, supporting marketing teams and activities

The Marketing And Promotions Manager focuses on strategic planning and overseeing marketing campaigns, while the Marketing Coordinator handles supporting tasks and day-to-day activities. Both roles require marketing knowledge, but the manager position involves more leadership and strategic responsibilities.

Is a marketing and promotions manager a high paying job?

A marketing and promotions manager typically earns a competitive salary that varies by industry, location, and experience level. In general, it is considered a well-paying role within marketing careers, especially for those with strong strategic, communication, and leadership skills. Salaries often increase with certifications and proven success in campaign management.

What are popular job titles related to Marketing And Promotions Manager jobs in Springfield, MA?

For Marketing And Promotions Manager jobs in Springfield, MA, the most frequently searched job titles are:

What job categories do people searching Marketing And Promotions Manager jobs in Springfield, MA look for?

The top searched job categories for Marketing And Promotions Manager jobs in Springfield, MA are:

What cities near Springfield, MA are hiring for Marketing And Promotions Manager jobs?

Cities near Springfield, MA with the most Marketing And Promotions Manager job openings:

Infographic showing various Marketing And Promotions Manager job openings in Springfield, MA as of June 2026, with employment types broken down into 84% Full Time, 12% Part Time, and 4% Temporary. Highlights an 92% Physical, 1% Hybrid, and 7% Remote job distribution, with an average salary of $90,930 per year, or $43.7 per hour.

Digital Marketing Manager

Kosmos

Hartford, CT

$70K - $100K/yr

Full-time

Re-posted 15 days ago


Job description

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager.

This role will support strategic growth initiatives through managing new advertising campaigns, influencers and affiliates, creative asset production, testing and reporting. The role will work cross-functionally to ensure a consistent volume of high-quality creative assets and campaigns are produced and tested with regular reporting of results. 

Key Responsibilities:

  • Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal initiatives.
  • Produce effective ad creative and UGC assets utilizing influencers and content creators and the company’s internal/external design teams.
  • Set up and launch paid digital marketing campaigns (Meta, Google, TikTok, Reddit, etc.) to test and qualify new creative assets.
  • Utilize internal and external design teams for landing page creation, optimization, and continuous A/B testing to improve ad campaign performance.
  • Manage and expand profitable affiliate and influencer relationships.
  • Organic social media management and community moderation with intent to drive profitable traffic and awareness.
  • Maintain marketing performance reports, documentation of results, insights, and best practices.
  • Stay updated on digital marketing trends, platform updates, and best practices, applying new insights to enhance campaign performance.

Qualifications:

  • Minimum 2 years of hands-on experience in ecommerce growth or digital marketing.
  • Experience managing creative digital asset production with designers, influencers, and content creators.
  • Hands-on experience setting up and launching paid campaigns across at least 2 major digital media ad platforms (Meta, TikTok, Google, Reddit, etc.).