ZipRecruiter

Log In

1

Marketing Promotions Manager Jobs (NOW HIRING)

Fgcu

OPS Marketing & Promotions Manager

Campus, IL

Job Summary The OPS Marketing & Promotions Manager supports the daily operations of WGCU's marketing, communications, and audience development efforts supporting university initiatives. With a focus ...

The Cordish Companies

Promotions Manager

Atlanta, GA · On-site

The Promotions Manager is responsible for guiding the team in planning and executing revenue ... Partner with director of operations, general managers, and marketing managers to make decisions ...

PrizePicks

Promotions Manager

Atlanta, GA · On-site +1

$95K - $120K/yr

As the Promotions Manager at PrizePicks, you will play a pivotal role in crafting and executing ... Collaborate with the marketing and creative teams to create compelling promotional materials.

next page

Showing results 1-20

All JobsMarketing Promotions Manager Jobs

Marketing Promotions Manager information

See salary details

$36K

$91.2K

$126.5K

How much do marketing promotions manager jobs pay per year?

As of Jun 15, 2026, the average yearly pay for marketing promotions manager in the United States is $91,249.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $115,000.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Promotions Manager vs Marketing Coordinator?

AspectMarketing Promotions ManagerMarketing Coordinator
ResponsibilitiesDevelops and oversees promotional campaigns, manages budgets, and coordinates with sales teamsSupports marketing campaigns, handles administrative tasks, and assists with event planning
Required SkillsStrategic planning, campaign management, communication skillsOrganizational skills, communication, basic marketing knowledge
CredentialsBachelor’s degree in Marketing or related field; experience in promotionsBachelor’s degree often preferred; entry-level roles
Work EnvironmentOffice setting, collaboration with sales and creative teamsOffice environment, supporting marketing team

The Marketing Promotions Manager and Marketing Coordinator roles share some common ground but differ mainly in scope and responsibility. The Promotions Manager leads promotional campaigns and strategic planning, while the Coordinator provides support and handles administrative tasks. Both roles typically require a bachelor’s degree and relevant marketing experience, but the Promotions Manager position involves more leadership and campaign oversight.

What are the key skills and qualifications needed to thrive as a Marketing Promotions Manager, and why are they important?

To thrive as a Marketing Promotions Manager, you need a solid background in marketing strategy, campaign management, and a relevant degree such as marketing, communications, or business. Familiarity with tools like marketing automation platforms, CRM systems, and analytics software, as well as certifications like Google Analytics or HubSpot, is often expected. Strong creativity, leadership, and communication skills help in crafting compelling promotions and leading cross-functional teams. These abilities are crucial for driving successful promotional campaigns that increase brand awareness and deliver measurable business results.

What are some common challenges a Marketing Promotions Manager faces when launching new campaigns?

Marketing Promotions Managers often encounter challenges such as coordinating cross-functional teams, ensuring campaigns align with brand guidelines, and managing tight deadlines. They must also analyze market trends to tailor promotions effectively and monitor budgets to maximize ROI. Effective communication and adaptability are crucial, as campaigns may need to pivot based on real-time feedback or shifting business priorities.

What does a Marketing Promotions Manager do?

A Marketing Promotions Manager is responsible for planning, coordinating, and executing promotional campaigns to increase a company's brand awareness and sales. This role involves working closely with marketing, sales, and creative teams to develop effective strategies that attract customers and drive engagement. Marketing Promotions Managers analyze market trends, manage budgets, and evaluate the effectiveness of campaigns to optimize future promotions. They also oversee partnerships, events, and advertising efforts to ensure alignment with business objectives.
More about Marketing Promotions Manager jobs
What cities are hiring for Marketing Promotions Manager jobs? Cities with the most Marketing Promotions Manager job openings:
What are the most commonly searched types of Marketing Promotions jobs? The most popular types of Marketing Promotions jobs are:
What states have the most Marketing Promotions Manager jobs? States with the most job openings for Marketing Promotions Manager jobs include:
What job categories do people searching Marketing Promotions Manager jobs look for? The top searched job categories for Marketing Promotions Manager jobs are:
Marketing Promotions Manager jobs near you
Infographic showing various Marketing Promotions Manager job openings in the United States as of June 2026, with employment types broken down into 96% Full Time, 3% Part Time, and 1% Contract. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $91,249 per year, or $43.9 per hour.

Marketing & Promotions Manager

FGCU Florida Gulf Coast University

Campus, IL • On-site

Full-time

Posted 29 days ago

Job description

Job Summary

The Marketing & Promotions Manager supports the daily operations of WGCU's marketing, communications, and audience development efforts supporting university initiatives. With a focus on growing audience engagement across on-air, digital, on-demand, and in-person platforms, the lead collaborates across departments to develop integrated campaigns aligned with both editorial and business objectives, ensuring consistent branding and messaging.
WGCU is Southwest Florida's source for PBS and NPR. A member-supported service of Florida Gulf Coast University, WGCU provides educational programming that inspires, informs and engages our community. Serving all or part of 12 counties in south and Southwest Florida, with five distinct digital TV channels, two FM radio channels, two HD radio channels, and multiple websites, WGCU delivers national and international programming, and develops, produces and delivers relevant, informative and educational local programs to the region.

Job Description

Typical duties may include but are not limited to:

  • Establishes development of goals and objectives that support WGCU's strategic mission and audience growth strategy. This includes supporting WGCU strategies as a trusted news source connecting journalism and programming with audience needs.
  • Designs and executes multi-channel marketing campaigns that reflect WGCU's brand strategy, engaging audiences across on-air, online, on demand, and in-person platforms.
  • Develops campaign and special project communications in collaboration with editorial, digital and social media efforts, and strategic partners to ensure marketing efforts align with and advance WGCU's public service mission.
  • Supports branding initiatives, including collaborating on long-term branding campaigns with a leading SWFL advertising agency or in-house resources to differentiate WGCU from competitors.
  • Assists in launching new radio, TV, and digital programs/products to increase audience awareness and engagement.
  • Oversees social media content and collaborates with shared creative resources (graphic designers and others) to support external marketing, underwriting, development and programming departments.
  • Develops marketing materials and ensures consistent messaging and visuals across print, TV, digital, social and out of home advertising.
  • Supports copywriting process for internal departments and external communications.
  • Serves as primary liaison with external PR agencies and media institutions to distribute announcements on WGCU's programming, events, and strategic direction.
  • Tracks and reports on campaign performance; assists in evaluating marketing and PR strategies, implementing new processes and promoting best practices to risk management.
  • Monitors production timelines and supports project workflows by coordinating departmental activities and setting priorities for WGCU marketing campaigns and special projects.

Other Duties:

  • Performs other job-related duties as assigned.

Additional Job Description

Required Qualifications:

  • Bachelor's degree from an accredited institution in Marketing, Communications, or other closely related field.
  • Three years of full-time experience directly related to the job functions.
  • Familiar with radio and TV production, Out of Home, digital platforms, and social media.
  • Professional full-time experience in marketing, communications, broadcasting, or related field.
  • Experience with audio or multi-media production, communications or marketing project management, graphic design, writing, photography, print layout and design, print production, and social media design.
  • Experience operating a personal computer and proficient with Microsoft Office (Word, Excel, Access, PowerPoint, Publisher and Outlook).

Preferred Qualifications:

  • Master's Degree from an accredited institution in marketing, advertising, communications, or related field.
  • 5 years Professional full-time experience in marketing, communications, broadcasting, or related field.
  • Experience working in higher education.

Knowledge, Skills & Abilities:

  • Knowledge of marketing principles, including promotion and public relations.
  • Knowledge of media production, communication, and dissemination techniques and methods, including alternative ways to inform and entertain via written, verbal, and visual media.
  • Excellent interpersonal, verbal and written communication skills.
  • Skill in completing assignments accurately and with attention to detail.
  • Strong organizational skills and an ability to prioritize and complete simultaneous projects within deadlines.
  • Ability to work successfully as both a member of a team and independently with minimal supervision.
  • Ability to work under pressure and meet close deadlines.
  • Ability to take initiative to plan, organize, coordinate and perform work in various situations when numerous and competing demands are involved.
  • Ability to think critically and creatively, have a high standard of integrity, and be motivated to incorporate best practices into the organizational structure.
  • Ability to operate personal computers with proficiency and learn new applications and systems.

FGCU is a State University System of Florida member and an Equal Opportunity and Equal Access employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or protected veteran status.

Apply