What is an event marketing manager?

An event marketing manager oversees the development and delivery of events held to promote a company, brand, or product. In this role, your job duties include managing a team of event planners and consulting with the company’s marketing and sales strategists to determine how to successfully produce public or private events, such as pop-ups, tastings, or openings. Qualifications for this career typically include some education in event management or a few years of related experience. You should be familiar with event planning and coordination and have excellent verbal communication and leadership skills.