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Email Marketing Manager Jobs in Delaware (NOW HIRING)

Wolters Kluwer

Customer Marketing Manager

Wilmington, DE · On-site

$107K - $188K/yr

About the Role We are seeking a strategic and results-driven Customer Marketing Manager for our WK ... as email, webinars, social media, events, and advocacy platforms. * Analyze customer data and ...

Wolters Kluwer

Customer Marketing Manager

Wilmington, DE · On-site

$107K - $188K/yr

About the Role We are seeking a strategic and results-driven Customer Marketing Manager for our WK ... as email, webinars, social media, events, and advocacy platforms. * Analyze customer data and ...

Wolters Kluwer

Customer Marketing Manager

Wilmington, DE · On-site

$107K - $188K/yr

About the Role We are seeking a strategic and results-driven Customer Marketing Manager for our WK ... as email, webinars, social media, events, and advocacy platforms. * Analyze customer data and ...

Barclays

Loyalty Marketing Manager

Wilmington, DE · On-site

Email marketing, digital channels and customer lifecycle management * Leveraging customer data, segmentation and insights to drive personalization and campaign performance * Supporting and ...

Kosmos

Digital Marketing Manager

Wilmington, DE

$70K - $100K/yr

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Wilmington, DE

$70K - $100K/yr

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Ra

Marketing Analytics Senior Manager

Wilmington, DE · On-site

Marketing Analytics Senior Manager Job Level: Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...

Codebridge

Chief Marketing Officer (Dover)

Dover, DE · On-site

... advertising, email marketing, social media marketing, and online lead generation campaigns ... Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

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All JobsEmail Marketing JobsEmail Marketing Manager JobsEmail Marketing Manager Jobs in Delaware

Email Marketing Manager information

See Delaware salary details

$40.5K

$87.3K

$159.1K

How much do email marketing manager jobs pay per year?

As of Aug 20, 2026, the average yearly pay for email marketing manager in Delaware is $87,312.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,600.00 and $92,600.00 per year, depending on experience, location, and employer.

What does an Email Marketing Manager do?

An Email Marketing Manager is responsible for creating, executing, and optimizing email campaigns to engage customers, promote products or services, and drive business growth. They develop strategies for building email lists, segmenting audiences, crafting compelling email content, and analyzing campaign performance. Their role often involves using email marketing software, A/B testing, and ensuring compliance with privacy regulations. By leveraging analytics, they continuously improve the effectiveness of email communications and contribute to overall marketing objectives.

What does an Email Marketing Manager do?

As an email marketing manager, your main job duties are to create, implement, and monitor email marketing campaigns for your organization. You oversee all aspects of the marketing campaign. You manage team members, analyze metrics such as emails opened and links clicked, and play a major role in the design and content creation. This career requires extensive business and marketing experience. At least a bachelor’s degree in a related field is preferred by employers. Additional qualifications are strong communication skills, excellent problem-solving abilities, and technical experience with common industry software.

What are the key skills and qualifications needed to thrive as an Email Marketing Manager, and why are they important?

To thrive as an Email Marketing Manager, you need expertise in marketing strategy, content creation, audience segmentation, and analytics, typically supported by a degree in marketing, communications, or a related field. Familiarity with email marketing platforms (such as Mailchimp, HubSpot, or Salesforce Marketing Cloud), A/B testing tools, and email automation systems is essential. Strong copywriting, analytical thinking, and project management skills help you craft compelling campaigns and optimize results. These abilities are critical for driving engagement, nurturing leads, and achieving measurable business outcomes through effective email marketing.

What are some common challenges Email Marketing Managers face when coordinating campaigns with other departments?

Email Marketing Managers often collaborate closely with teams like design, content, and sales to develop effective campaigns. One common challenge is aligning timelines and priorities across departments, which can result in delays or last-minute changes. Additionally, ensuring consistent messaging and branding while accommodating input from multiple stakeholders requires strong communication and project management skills. Proactively setting clear expectations and maintaining open channels of communication can help navigate these challenges and deliver successful campaigns.

What is the difference between Email Marketing Manager vs Digital Marketing Specialist?

AspectEmail Marketing ManagerDigital Marketing Specialist
CredentialsMarketing degree, certifications in email marketing toolsMarketing or related degree, certifications in digital marketing
Work EnvironmentFocus on email campaigns, marketing automation platformsBroader digital channels including social media, SEO, PPC
Employer & Industry UsageUsed in retail, e-commerce, B2B companiesUsed across various industries for overall digital strategy

The Email Marketing Manager specializes in creating and managing email campaigns, focusing on email strategy, automation, and analytics. In contrast, the Digital Marketing Specialist handles a wider range of digital channels, including social media, SEO, and paid advertising. While both roles require marketing knowledge and certifications, the Email Marketing Manager's expertise is more concentrated on email platforms and automation tools, making it ideal for companies prioritizing email outreach.

How much do email marketing managers make?

Email marketing managers typically earn a median annual salary of around $65,000 to $85,000, with experienced professionals and those in larger organizations earning over $100,000. Salaries vary based on experience, location, industry, and the complexity of campaigns managed. Strong skills in analytics, copywriting, and marketing automation tools can influence compensation.

What is an email marketing manager?

An email marketing manager is a professional responsible for developing and executing email marketing campaigns to promote products or services, increase customer engagement, and drive sales. They analyze campaign performance, segment audiences, and use tools like email marketing platforms to optimize results, often requiring skills in copywriting, data analysis, and marketing strategy.
More about Email Marketing Manager jobs

What are the most commonly searched types of Email Marketing jobs in Delaware?

The most popular types of Email Marketing jobs in Delaware are:

What are popular job titles related to Email Marketing Manager jobs in Delaware?

For Email Marketing Manager jobs in Delaware, the most frequently searched job titles are:

What job categories do people searching Email Marketing Manager jobs in Delaware look for?

The top searched job categories for Email Marketing Manager jobs in Delaware are:

What cities in Delaware are hiring for Email Marketing Manager jobs?

Cities in Delaware with the most Email Marketing Manager job openings:

What are popular job titles related to Email Marketing Manager jobs in DE?

For Email Marketing Manager jobs in DE, the most frequently searched job titles are:

Email Marketing Manager jobs near you
Infographic showing various Email Marketing Manager job openings in Delaware as of August 2026, with employment types broken down into 85% Full Time, 13% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $87,312 per year, or $42 per hour.

Marketing Manager

G Fedale General Contractors

Wilmington, DE

$75K - $90K/hr

Full-time

Medical, Retirement, PTO

Re-posted 17 days ago

Job description

Brand Marketing Manager
This position is located in Wilmington, Delaware.
Brand Marketing Manager
What Sets You Apart:
Are you a full-funnel marketer who thrives on owning the whole picture? We are looking
for a strategic and driven Brand Marketing Manager to serve as the marketing leader for
G Fedale. This is not a support role -- you are the marketing department. If you can
drive demand, build brand equity, own the customer relationship, and report on all of it
with confidence, we want you on our team.
How You Will Help: As a Brand Marketing Manager, you will own the marketing funnel
from lead generation to organic social, reputation management, customer loyalty, and
local content. This is a hands-on individual contributor role responsible for executing
marketing initiatives that generate new customer opportunities while increasing
engagement, retention, and referrals from our existing customer base. You will operate
across every marketing channel and serve as the primary marketing partner to brand
leadership. Your decisions directly shape how the brand grows, how it is perceived in its
market, and how effectively it converts awareness into revenue.

Responsibilities:
1.Google Local Service Ads (LSA): Own LSA strategy and execution, including
bid management, budget, spend pacing, and lead quality review. Make real-time
optimization decisions to maximize lead volume and ROI.

2.Leads Performance: Monitor lead flow, identify underperformance, and
diagnose root causes. Analyze conversion funnel data and surface actionable
recommendations to the Regional Marketing Manager. Work closely with brand-
level teams to align lead flow with appointment goals and capacity. Execute
marketing initiatives that drive qualified lead generation through digital,
traditional, customer loyalty, referral, and on-location marketing channels. Lead
customer acquisition efforts through community events, sponsorships,
association involvement, local partnerships, and grassroots marketing
opportunities. Balance lead generation, customer loyalty, and brand awareness
campaigns to support broader organizational goals.

3. Ad Spend Management: Manage advertising budgets for the Brand. Make real-
time pacing and allocation recommendations to maximize return on ad spend.
Track expenditures, ensure financial accuracy, and report on budget
performance.

4. Event Coordination: Lead planning of local events and home shows. Manage
vendor relationships, logistics, on-site coordination, and post-event reporting.
Align event strategy with brand objectives and seasonal demand priorities.

5. Sponsorships: Strengthen community presence and brand visibility through
local partnerships, networking opportunities, and sponsorships. Evaluate local
sponsorship opportunities and manage ongoing partner relationships. Assess
ROI against brand objectives and make recommendations on renewals or new
investments. Coordinate branded materials and presence for all sponsorship
activations.

6. Customer Loyalty: Own repeat and referral campaigns, driving revenue from
the existing customer base. Develop and execute targeted outbound campaigns
via email and SMS to past customers, referral audiences, and cross-sell
opportunities. Analyze campaign performance and implement data-driven
optimizations to improve engagement, conversion, and lifetime customer value.

7. Brand Engagement: Conduct regular marketing performance reviews and
support on-site execution of events and activations. Serve as the performance
marketing subject-matter expert in brand-level business reviews, translating
performance metrics into actionable insights for brand leadership.

8. Organic Social Media: Own social media strategy and execution, including
content planning, creation, scheduling, and platform management. Develop
brand-consistent content across Facebook, Instagram, TikTok, YouTube, and
other relevant platforms that reflects the brand's voice and local community. Stay
current on platform trends, algorithm changes, and emerging formats and
translate them into actionable content recommendations.

9. Community Management: Monitor social media and online channels for
comments, mentions, and messages and respond promptly and professionally.
Build and maintain an active, engaged online community for the brand. Identify
opportunities to strengthen brand relationships with local audiences through
organic engagement, partnerships, and community-facing content.

10. Google Business Profile (GBP): Own GBP management, including listing
accuracy, photo libraries, posts, Q amp;A, and service descriptions. Monitor and
optimize profile performance to improve local search visibility and map pack
presence. Ensure consistency of business information across all profiles and
correct discrepancies across third-party directories.

11. Reviews amp;amp; Online Reputation: Manage online reputation efforts to support
review growth, lead generation, and brand awareness. Monitor and respond to
customer reviews in a timely and brand-appropriate manner. Implement
strategies to encourage satisfied customers to leave positive reviews, supporting
each brand's local reputation and search ranking. Track review volume and
sentiment trends by brand and surface insights to the Regional Marketing
Manager. Identify recurring themes in negative feedback and escalate patterns
that may indicate operational issues.

12. Local Content Creation: Curate a living photo and video library, including job
site shots, before and afters, crew highlights, and customer clips. Work directly
with field teams and project managers to capture content from active jobs,
ensuring a consistent pipeline of authentic, local creative assets.

13. Brand Engagement: Travel regularly within the region to maintain working
relationships, conduct in-market brand reviews, and support content creation.
Serve as the brand marketing subject-matter expert in brand-level business
reviews, translating brand performance metrics into actionable insights for brand
leadership.

14. Other duties as assigned.

What You'll Need:
1. 5+ years of experience in a marketing, advertising, or lead generation role

2. Demonstrated experience managing paid media or LSA programs with direct
budget responsibility.

3. Strong analytical skills — comfortable pulling data, identifying trends, and
translating findings into action.

4. Ability to manage multiple priorities across multiple brands simultaneously
without requiring daily direction.

5. Proficiency in Google LSA platform and excel.

6. Experience managing social media and online reputation across multiple
locations or brands simultaneously.

7. Strong creative instincts paired with analytical discipline — you can build a
content calendar and read a performance dashboard with equal confidence.

8. Experience managing Google Business Profiles and reputation management
platforms.

9. Strong writing skills with the ability to adapt voice and tone across distinct brand
identities.

10. Experience in home services, multi-location, or franchise marketing preferred.

11. Strong communication and interpersonal skills with the ability to collaborate
across brand and regional teams.

12. Solid problem-solving and independent decision-making abilities

13. Other duties as assigned.

What We Offer:
1. Competitive compensation and 401(k) with company matching.

2. Comprehensive healthcare options for you and your dependents.

3. Paid time off and holidays.

4. Professional development and growth within a scaling national marketing
organization.

5. A collaborative team culture with genuine support from leadership.

6. The opportunity to build deep expertise across a diverse portfolio of home
services brands.

Apply